future of 3d printing: materialise

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The Future of 3D Printing Fashion With Paulina Perepelkin

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A presentation for Materialise with a brief overview of market opportunity, importance of Fashion to the company, current lackluster performance and a suggestion of developing a strategy for improvement.

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Page 1: Future of 3D Printing: Materialise

The Future of 3D Printing Fashion

With Paulina Perepelkin

Page 2: Future of 3D Printing: Materialise

Overview

• A rare market opportunity• Materialise is loosing ground• Immediate action: low-cost strategy to re-

grain 1st mover advantage, solidify reputation as industry Leader, and expand customer base

Page 3: Future of 3D Printing: Materialise

3D Printing Fashion: Growing Interest

Page 4: Future of 3D Printing: Materialise

The Opportunity

• Fashion Industry:– $1.5 trillion dollar global industry

• “Wearables” – blend of High-Tech & Accessories or Apparel (Google glass, performance and medical monitoring) projected to grow from millions to $30-$50 billion in next 3-5 years

• 3D Printing Fashion (Jewelry, Accessories, Shoes and Apparel) – rapidly growing segment

Page 5: Future of 3D Printing: Materialise

WEARABLES

• Proper positioning/marketing/PR is KEY

Google Glass: Released in May ‘13, did not appeal to consumers – “yeah, the tech is impressive, but I feel dorky wearing the glasses”

Google Glass Sept ‘13: 12 page editorial in VOGUE, largest Fashion issue of year. Exclusivity, High-Style, Exceptional Design and now: build desirability in consumers

Page 6: Future of 3D Printing: Materialise

Fashion Adds to Experience of ProductBefore: Pure function. Braces are a necessity, but are embarrassing for children. Self-conscious, resist wear

Fashion: Added Design, added story-telling, marketing. Braces are now a ‘trend’, children look forward to new styles & shapes to reflect individuality, style, ‘coolness’

Page 7: Future of 3D Printing: Materialise

Fashion is: Confidence, Acceptance, Self-Expression

Traditional Prosthetics: necessary but esthetically challenging

Add Fashion: 3D Printed “Bespoke Innovations” Custom made, express individual style and gives added confidence to wearer:http://www.youtube.com/watch?v=6wnnNk91EMs

Page 8: Future of 3D Printing: Materialise

Materialise & Fashion

• Materialise – Among the 1st companies to work with 3D printing Fashion:– 1st piece – “Crystallization” July 2010 – 1st piece ever to be on

Fashion runway– “Escapism” Jan ‘11 – Times Magazine “One of the 50 best

inventions of 2011”– 10 out of 11 Iris van Herpen pieces printed by Materialize

• 1st company to feature 3D Printed Fashion Shows• 3D Printing Fashion Competitions• 1st Ever created flexible PurseWhere does all this work lead to?

Page 9: Future of 3D Printing: Materialise

Materialise & Fashion

• “Materialise in the Press” – 4 out of 11 articles specifically focus on or mention Fashion products

Page 10: Future of 3D Printing: Materialise

Materialise & Fashion

• Part of MGX store– http://www.mgxbymaterialise.com/webshop/webshop-product/mgxmodel/list/websho

p?query=webshop&familytype=3

Page 11: Future of 3D Printing: Materialise

Materialise & Fashion

Part of i.Materialise store• http://i.materialise.com/gallery/category/fashion

Page 12: Future of 3D Printing: Materialise

The Opportunity

• Make “3D Printing Fashion” synonymous with Materialise.

• Use the Fashion competency to expand market for “Wearables”

“We are Materialise and we are all around you, making the world a better and healthier place to live”

Page 13: Future of 3D Printing: Materialise

1st Mover Advantage: Seize the Market

3D Printed Fashion (C2B accessories, jewelry, wearables) could easily become the main revenue stream in the next 3-5 years, securing long-term health of the company. In order to achieve this, seizing the 1st mover advantage of market is essential.

Page 14: Future of 3D Printing: Materialise

Press loves “3D Printing Fashion”

• March 21 Wall Street Journal• May 28 Vogue.com• June 10 New York Times Magazine• June 27 Fast Company• July 17 Glamour.com• July 19 Fashionista.com • July 20 TechCrunch.com• August 7 Forbes.com

Page 15: Future of 3D Printing: Materialise

Materialise: Missing from the Covers

Page 16: Future of 3D Printing: Materialise

The Problem

• Materialise is not receiving the due recognition for all the work done in the 3D Printing Fashion Field

• Loosing relevance in C2B market• Missing an opportunity to solidify leadership

position in a competency that speaks directly to the strengths of Materialise

Page 17: Future of 3D Printing: Materialise

Fashion: Performance + Design + Story (Identity, Self-expression, Community, Individuality)

Page 18: Future of 3D Printing: Materialise
Page 19: Future of 3D Printing: Materialise

Materialise: loosing interest

Page 20: Future of 3D Printing: Materialise

Next steps to take NOW

Low-cost strategies to re-grain 1st mover advantage• Expand C2B customer base– Increase brand recognition– Niche markets (Adolescence 12-14)– Expand resale channels

• Strengthen B2B– Collaborations for PR success– Partnerships to increase C2B market– Measurable, results oriented exposure

Page 21: Future of 3D Printing: Materialise

3D Printed Fashion is Happening NOW

• NEA Fashion Show: Sept 5 & 6• TCT Show: Sept 25• Fashion Weeks:

– New York: Sept 5-12– London: Sept 13-17– Milan: Sept 18-23– Paris: Sept 24 – Oct 2

• 3D Printing Event week in NL: Oct 21-25• 3DPrintShow: November 8 There is no time to loose to re-gain reputation & market

Page 22: Future of 3D Printing: Materialise

Paulina Perepelkin

• Passionate about 3D printing & Fashion• I see it as a way to resolve a lot of problems in

the Fashion industry, and to improve lives outside of the fashion world.

• I believe that Materialise can become a world leader in 3D printing industry

• I’m the best person to help make this a reality