future of advertising
DESCRIPTION
Slides from the FutureM panel "The Future of Advertising," moderated by Holland-Mark Principal MIKE TROIANO, and featuring Localytics CEO RAJ AGARWAL, Mullen Chief Innovation Officer EDWARD BOCHES, DataXu President & CEO MIKE BAKER, Digitas' Chief Growth Officer BARBARA CIPOLLA, Arnold Worldwide SVP Director of User ExperienceKEITH LAFERRIERE, and CampusLIVE CEO BORIS REVSIN. Sponsored by http://Bostinnovation.comTRANSCRIPT
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the future of advertising09.13.11
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@miketrap
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the panelists
3
Boris RevsinCampusLive
Barbara CipollaDigitas
Keith LaFerriereArnold
Raj AggarwalLocalytics
Edward BochesMullen
Mike BakerDataXu
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the problem with panels
what you want. what you get.
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the future of advertising
• 6 Boston area marketing luminaries– 3 digital focused ad pros (Arnold | Mullen | Digitas)– 3 ad focused digital pros (CampusLIVE | DataXu|
Localytics)
• 10 questions, on a 5-point scale• will see their responses when you do• extremes will debate• you weigh in on Bostinnovation after the
panel
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Ready?
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digital media is now primary.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj Edward
BarbaraKeith
Boris
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can’t measure = doesn’t matter.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
EdwardBarbara
Keith Boris
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conventional advertising is dead.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
EdwardBarbara Keith
Boris
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classic agency model is broken.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
Edward
Barbara
Keith
Boris
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bullshit > upside in social.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
RajEdward
Barbara
Keith
Boris
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should be more focus on Twitter.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj Edward
Barbara Keith Boris
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should be more focus on Facebook.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj Edward
Barbara
KeithBoris
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most brands need a mobile app.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
Edward
Barbara Keith
Boris
Mike
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brands are less important.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
Edward
Barbara
Keith
Boris
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in the middle of an unprecedented marketing transformation.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
Edward
Barbara Keith
Boris
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What’s your take?weigh in at…
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