future of knowledge transfer
DESCRIPTION
Presented by David Dylan Thomas The domain of technical communication is being encroached upon by the democratization of learning, from YouTube videos describing how to set up a Salesforce instance, to MOOCs offering college level instruction on artificial intelligence. At the same time, the very nature of product knowledge is being altered by fundamental shifts in how a product is (or isn’t) defined upon release, with products often remaining in perpetual beta. Content Strategist David Dylan Thomas discusses how these changes are impacting knowledge transfer, and identifies gaps that people with technical and instructional know-how can fill in the future of learning.TRANSCRIPT
The Future of Knowledge Transfer
David Dylan ThomasContent Strategist, EPAM Empathy Lab
This Is Your Competition
The Democratization of Learning
The Democratization of Learning
The Democratization of Learning
The Democratization of Learning
Experts will be edged out by expert systems.
The TV Guide Problem
The TV Guide Solution
Know Your Real Business
The TV Guide Solution
What Is Your Real Business?
Knowledge Transfer
What Is Your Real Business?
This is a washing machine.
This is a washing machine.
Guess what it does?
This is Twitter.
This is Twitter.
Guess what it does?
Knowledge Transfer as Conversation
Knowledge Transfer as Conversation
Learning happens here…
Knowledge Transfer as Conversation
Learning happens here…
…but it really happens here.
Knowledge Transfer as Conversation
Nothing Is Ever Finished Anymore
New Product Evolution
• As the product evolves, so does the conversation
• As the conversation evolves, so does the product
• The better the conversation, the better the product
Conversation Management Becomes the Deliverable
Conversation Management Becomes the Deliverable
A Good Course = A Good Conversation
Case Study: Reed Gustow
Case Study: Reed Gustow
• Teaches online courses about WordPress using WebEx software.
Case Study: Reed Gustow
• Teaches online courses about WordPress using WebEx software.
• Costs him $24/month for up to 8 people/session.
Case Study: Reed Gustow
• Teaches online courses about WordPress using WebEx software.
• Costs him $24/month for up to 8 people/session.
• Charges $25/person for intro course. $40/person for child theme course.
Case Study: Reed Gustow
• New Demographic– Women– Middle Class– 20 – 30 years old
Community as Curriculum
Market Gaps: Search-Based Learning
Market Gaps: Search-Based Learning
Market Gaps: Change the Audience
• Diversify your audience.• Lower rates, more people.• Enable small business over large business.
Market Gaps: Change the Audience
“You see that app on your phone? I can teach you how to build one of those and sell it…and I can connect you to more people trying to do the same thing.”
Market Gaps: Get a Head Start on New Technology
Market Gaps: Get a Head Start on New Technology
Market Gaps: Get a Head Start on New Technology
The Order of Things
Tech
Design
Content
Market Gaps: Get a Head Start on New Technology
Questions?
