Edith Yeung (@edithyeung) Future of Mobile

12 Countries in 12 Months

Facts & Figures

Over 1.5B smartphone subscribers worldwide with 31% growth and 21% penetration in 2013

Americans spend 1.8X times more time in apps than on computer

Total number of mobile app downloads is set to exceed 100 billion this year.

More Apps than Population of San Francisco

State of the Mobile Union & Predictions for 2014

Google is the New Microsoft. Samsung is the new Dell. Android phone price will continue to fall.

Google & Apple controls the OSs. Game developers, Facebook, Amazon, Tencent & Alibaba will win the mobile money game.

Mobile search will take over PC search in 5 years.

eCommerce revenue will mostly come from Mobile. Consumers and merchants wants to transact on mobile devices, rather than in coins and cash, credit cards.

Global offline transactions facilitated by mobile devices will reach about $1.5 trillion

Developing countries will lead mobile payment revolution.

People will spend a lot more on mobile via in-app or the subscription fee.

Developers will go global from the start or get left behind

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Device makers & carriers will lead the BYOD trends.

More Snapchat on the way!

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