future of mobility
DESCRIPTION
Slides from a WebCast I held on 1/25 on the "Future of Mobility". You can download the recording here: http://www.neudesic.com/insight/Presentation/Pages/PW20110125.aspxTRANSCRIPT
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Mobility Momentum
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Mobility Momentum
Apple will have sold 54 iPhones and 11 iPads
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Mobility Momentum
Over 80 unique Android handsets and 30 Android tablets in market
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Mobility Momentum
Microsoft spending $1bn on marketing for Windows Phone 7
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Objectives
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Objectives
Current and Emerging Trends
Mobile Solutions for the Enterprise
Ideas for your Organization
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Market Overview (Jan 2011)
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Market Overview (Jan 2011)
http://www.gartner.com/it/page.jsp?id=1434613
Operating System WW Market Share (%age) Forecast end
of 2010
Symbian 40.1
Android 17.7
RIM 17.5
iOS 15.4
WM6.x/WP7 4.7
Other 4.7
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Market Overview (Jan 2011)
http://www.gartner.com/it/page.jsp?id=1434613
2009 2010 2011 2012 2013 20140
50,000
100,000
150,000
200,000
250,000
300,000
SymbianAndroidRIMiOSWM6/WP7Other
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Market Overview (Jan 2011)
Worldwide data doesn’t accurately represent what’s happening in the US
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Market Overview (Jan 2011)
Anyone here use Symbian?
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Market Overview (Jan 2011)
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Market Overview (Jan 2011)
Comscore MobiLens
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Market Overview (Jan 2011)
http://www.comscore.com/Products_Services/Product_Index/MobiLens
60.7m Active Smartphones in US
Operating System Share (%age) Oct 2010
RIM 35.8
iOS 24.6
Android 23.5
WM6.x/WP7 9.7
Palm 3.9
Other (inc. Symbian) 2.5
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Market Overview (Jan 2011)
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
Nov-09
RIMiOSAndroidWM6/WP7PalmOther
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Market Overview (Jan 2011)
Dec-09
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
Jan-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
Feb-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
Mar-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
Apr-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
May-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
Jun-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
Jul-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
Aug-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
Sep-10
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
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Market Overview (Jan 2011)
10-Oct
RIMiOSAndroidWM6/WP7PalmOther
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)
RIM remains strong, but steadily eroding share
iOS holding steady around 24% market share
Android on fire. From 3% to 23.5% in 12 months
WM6 loses 10% share in 12 months. What will WP7 bring?
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Market Overview (Jan 2011)
What else do we learn from this data?
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Market Overview (Jan 2011)
Take reports, statistics, and analystforecasts with a grain of salt
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Market Overview (Jan 2011)
US market share very different from WW market share
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Market Overview (Jan 2011)
Device lifecycle is very short(EPA average is around 18 months)
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Handset Overview (Jan 2011)
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Handset Overview (Jan 2011)
Apple iPhone 4• 73.34m sold (as of Q3)• 2011 forecasts vary – 100m from
Wedge Partner Analyst
• iOS 4.2 Release• AirPrint• Email improvements• Enhanced Enterprise Support
• Data protection for mail• SSL VPN• MDMS APIs for
management• Wireless app distribution
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Handset Overview (Jan 2011)
Developing for iOS• Objective C• XIB Builder (CocoaTouch)• Xcode IDE (MacOSX only)
• What is coming in Xcode 4?• LLVM compiler (compared to GCC)• LLDB (Fast Debugging)• Combined and Enhanced IDE
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Handset Overview (Jan 2011)
Apple App Store• 300k Apps (Oct 2010)• 7bn App Downloads
• 87% iPhone, 7% iPad, 7% multi-tgt
• $4.97 avg., iPad apps 23% higher
• Apps in the Enterprise?• Enabled through iOS
Enterprise Development Program
• Wireless App Distribution in 4.2
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Handset Overview (Jan 2011)
What Android handset would I show?
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Handset Overview (Jan 2011)
Around 80 different devices in market at end of 2010
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Handset Overview (Jan 2011)
http://blog.tweetdeck.com/android-ecosystem
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Handset Overview (Jan 2011)
"Twitter client, Twitter Deck [sic], recently launched their app for Android. They reported that they had to contend
with more than 100 different versions of Android software on 244 different handsets. The multiple hardware and
software iterations present developers with a daunting challenge.“
[Steve Jobs, Apple]
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Handset Overview (Jan 2011)
http://blog.tweetdeck.com/android-ecosystem
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Handset Overview (Jan 2011)
http://www.engadget.com/2010/11/08/samsung-confirms-continuum-dual-display-android-handset-for-veri/
Samsung Continuum• 3.4-inch Super AMOLED primary display,
1.8-inch Super AMOLED secondary "ticker" display
• Grip sensor to light up the ticker• Left/right swipe on bottom display
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Handset Overview (Jan 2011)
Developing for Android• Java Language• Activity/Resource based• Eclipse IDE (ADT Plug In)
• Comparing to iOS Development• Multi-OS Support• Latest IDE issues (3.6/Helios)• Simulator targets multiple Android
versions (1.5 through 2.2)• Java language vs. Objective C
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Handset Overview (Jan 2011)
Android Market• Newer than App Store• ~100k Apps available (Oct 2010)• Fewer restrictions/approval
process• More user notifications
• Apps in the Enterprise?• No requirement that apps
have to be sourced from Market
• APK File Format• IBM, Google have internal
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Handset Overview (Jan 2011)
Speaking of Android, isn’t Google getting sued by Oracle?
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Handset Overview (Jan 2011)
http://news.cnet.com/8301-30684_3-20013546-265.html
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Handset Overview (Jan 2011)
http://flowingdata.com/2010/10/11/mobile-patent-lawsuits/
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Handset Overview (Jan 2011)
RIM were #1 in the stats… What are they doing?
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Handset Overview (Jan 2011)
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Handset Overview (Jan 2011)
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Handset Overview (Jan 2011)
http://www.engadget.com/2010/08/04/blackberry-torch-review/
BlackBerry Torch 9800• Slide out keyboard/touchscreen• 3.2” Capacitive Touch Screen, 480x360
resolution • Marvel CPU 624Mhz• BlackBerry 6 OS
• WebKit based (finally!)• More polished than 5, but familiar• Universal Search
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Handset Overview (Jan 2011)
Developing for BlackBerry• Java Mobile Edition (JME)• BlackBerry Java SDK• Eclipse and NetBeans IDE
Support
• Future of JME?• “Java Mobile.Next” at JavaOne 2010• JCP Status?• Updates to JME, three h/w footprints• Webkit and Javascript support• Strong embedded story, but
shockingly behind Android
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Handset Overview (Jan 2011)
BlackBerry App World• v2.0 Launched on Aug 2010• 10k Apps available• Similar mix of applications to
other app stores.
• Apps in the Enterprise?• BlackBerry Enterprise Server
for Applications• Central administration• Wireless deployment
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Handset Overview (Jan 2011)
…and what about Microsoft?
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Handset Overview (Jan 2011)
http://www.engadget.com/2010/10/22/samsung-focus-review/
Samsung Focus• 4-inch Super AMOLED display• 1Ghz Snapdragon processor• 512Mb ROM, 1Gb RAM• 8Gb internal storage, expandable through
SD card (bound)
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Handset Overview (Jan 2011)
Developing for WP7• C#/XAML based• Silverlight 3.0 on custom WinCE
6/7• Visual Studio and/or Expression
Blend (Express versions available)
• Device and software sweet spot?• iPhone – guaranteed deployment,
but little customer choice• Android – amazing customer
choice, but test permutations• WP7 – good combination of both
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Handset Overview (Jan 2011)
Windows Marketplace• Marketplace on Windows Phone 7• App Hub
(http://create.msdn.com)
• Launched November 2010• Just passed 6,000 applications• Strong start, good mix of top
titles • Apps in the Enterprise?
• No enterprise deployment or side loading today
• Possible through developer tools
• Address in future mobile updates
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Handset Overview (Jan 2011)
What about tablets?
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Tablet Overview (Jan 2011)
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Tablet Overview (Jan 2011)
Dominated today by one device…
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Tablet Overview (Jan 2011)
Apple iPad• Commands 95% of tablet market share
Global tablet sales grew from 3.5m to 4.4m in Q3
• iPad accounted for 4.19m of these• Analysts predictions range between 35m
and 48m iPads will sell in 2011
• iOS 4.2 update will apply to iPad• iPad vNext? Cameras? Retina display?
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Tablet Overview (Jan 2011)
30 Android tablets in market by end of 2010
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Tablet Overview (Jan 2011)
Maylong M-150
• Android 1.6• 7” resistive touch screen• 800x480 resolution• ARM9 VM8505 (400Mhz)
processor• WiFi and MicroSD
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Tablet Overview (Jan 2011)
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Tablet Overview (Jan 2011)
Maylong M-150
• Android 1.6• 7” resistive touch screen• 800x480 resolution• ARM9 VM8505 (400Mhz)
processor• WiFi and MicroSD
“May-not-last-long”?
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Tablet Overview (Jan 2011)
Samsung Galaxy Tab• Android 2.2• 7” 1024x600 resolution screen with
capacitive touch input• ARM Cortex A8 1Ghz processor• 32Gb storage• Dual Cameras
• Available across all 4 major US carriers• $599 w/o contract• $399 w/ 2 year data plan
• Samsung Forecast is to sell 10m units in first year of release
• IDC forecast around 5.5m Android tablets in 2011
http://www.engadget.com/2010/11/01/samsung-galaxy-tab-review/
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Tablet Overview (Jan 2011)
And everywhere in between…
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Tablet Overview (Jan 2011)
DELL Streak (5”) Samsung Galaxy Tab (7”) Apple iPad (9.7”)
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Tablet Overview (Jan 2011)
Real battle likely between 7” and 10”
http://www.inc.com/tech-blog/7-inch-vs-10-inch-tablets.html
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Tablet Overview (Jan 2011)
Minimum 1Ghz CPU512Mb RAM or higher3.5” Display or greater(support up to 1280x760)
Android 2.3 (Gingerbread)
All other devicesCheap, low-end, mass market handsets
Android 2.1 or 2.2
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Tablet Overview (Jan 2011)
Who else is thinking about tablets?
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Tablet Overview (Jan 2011)
http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/
BlackBerry Playbook• QNX (Linux distro) based OS• 7” 1024x600 WSVGA• Capacitive Touch Screen• 1Gb Dual Core processor• 1Gb RAM• Dual HD Cameras (3Mb facing, 5Mb
rear) with 1080p HDR• Webkit, HTML5, Flash, AIR, OpenGL,
Java
• Due for release early 2011• Blend of media device/Blackberry++• Rumored to be sub-$500
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Tablet Overview (Jan 2011)
What about Microsoft?
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Tablet Overview (Jan 2011)
From Windows XP Tablet Edition through to
UMPC/Origami
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Tablet Overview (Jan 2011)
HP Slate 500• Shown at CES in January 2010• HP Acquired Palm in April 2010• Released into business channel in Oct
2010 (Retail $799), but limited quantity
• 7” Capacitive Touch• Atom Z540(1.68Ghz)• Windows 7 Professional 32bit• 2Gb DDR• 64Gb SSM• Dual Webcams• 2-cell 30WHr polymer battery• Wireless only (No 3G option)
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Tablet Overview (Jan 2011)
DELL Inspiron Duo• Convertible laptop/tablet device• Capacitive multi-touch screen• $549 starting price point
• 7” Capacitive Touch• Atom Dual Core N550• Windows 7 Home Premium 32bit• 2Gb DDR3• 320Gb SATA hard drive• 1.3 megapixel webcam• 4-cell 29WHr polymer battery• 4 hours battery
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Tablet Overview (Jan 2011)
Windows 7 as a tablet operating system?
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Tablet Overview (Jan 2011)
Balance between familiar, desktop environment vs. non-touch native
applications
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Tablet Overview (Jan 2011)
CES Announcement: Windows 8 will be optimized for slate/tablet devices, available
on SoC devices (inc. ARM)
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Mobile Solutions in the Enterprise
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Mobile Solutions in the Enterprise
Mobile enterprise app sales accounted for $2.8bn in 2009. Projected $11bn
by 2015.
http://www.fiercemobilecontent.com/special-reports/top-mobile-applications-2010-ten-enterprise-apps-work-hard-so-you-dont-have#ixzz14ozEILJ4
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Mobile Solutions in the Enterprise
Apple reported that iPad is being deployed or tested by 80% of Fortune
500
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Mobile Solutions in the Enterprise
“Gartner to CEOs: Seize the iPad Opportunity Now!”
http://www.gartner.com/it/page.jsp?id=1462813
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Mobile Solutions in the Enterprise
Business to Consumer
Employee Productivity
Industry Vertical
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Employee Productivity
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Employee Productivity
Definition: Use of mobile devices to increase productivity of existing
business applications and processes
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Employee Productivity
“CxO goes to Apple Store one weekend, buys iPad, on Monday it’s a
company standard”
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Employee Productivity
Michael Hedges purchased 4,500 iPads for his organization
http://www.slashgear.com/michael-hedges-purchases-4500-ipads-22109951/
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Employee Productivity
General Productivity (Email, Office and SharePoint)
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Employee Productivity
http://www.dataviz.com/products/documentstogo/iphone/screenshots.html
Apple iWork Suite DataViz Documents To Go
http://itunes.apple.com/us/app/pages/id361309726?mt=8
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Employee Productivity
http://itunes.apple.com/us/app/quickoffice-connect-mobile/id376212724?mt=8
Office2 HD QuickOffice Connect HD
http://itunes.apple.com/us/app/id364361728?mt=8
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Employee Productivity
http://itunes.apple.com/us/app/shareplus-office-mobile-client/id364895421?mt=8
SharePlus Office Mobile Client (Both iPhone and iPad)
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Employee Productivity
VDI/VNC/RDP for other applications
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Employee Productivity
http://itunes.apple.com/us/app/citrix-receiver-for-ipad/id363501921?mt=8#
Citrix Receiver for iPad
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Employee Productivity
Enterprise Collaboration
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Employee Productivity
Neudesic Pulse
http://www.whatispulse.com
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Employee Productivity
Business Intelligence
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Employee Productivity
http://www.apple.com/iphone/business/apps/in-house/
Axel Springer (Large Publication House in Germany)
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Employee Productivity
http://www.predixionsoftware.com
Mobile Predictive Analytics
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Employee Productivity
Equipping the Sales Force
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Employee Productivity
http://accessdynamicscrm.com/
TenDigits MobileAccess Online (Dynamics CRM for BlackBerry and Windows Mobile 6)
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Employee Productivity
Employee Internal Systems(Training, Expenses, HR, etc.)
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Business to Consumer
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Business to Consumer
Definition: Extending the public/consumer face of business
using mobile devices
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Business to Consumer
Mobile as-an-extension-of Web Presence
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Business to Consumer
http://artoftheiphone.com/wp-content/uploads/2009/03/new-york-times-app-for-iphone-and-ipod-touch.jpg
http://www.bbc.co.uk/blogs/bbcinternet/img/BBC_News_app_portrait_BBC_copyright.PNG
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Business to Consumer
Within-the-experience mobile applications
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Business to Consumer
Realtor.com (Move, Inc.)
Enabling Move, Inc. to reach mobile users through the new Windows 7 Phone Platform
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Business to Consumer
Kelley Blue Book’s kbb.com
Giving consumers more power at the dealership through KBB mobile application
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Business to Consumer
http://pyxismobile.com/Applications/ConferenceManagement.aspx
Fusion Conference Management/Navigation Application
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Business to Consumer
http://www.opinionmeter.com/index.php/products/touchpoint-mobile-screenshots/
Restaurant/Heathcare/Generic Survey Applications
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Industry Vertical
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Industry Vertical
Definition: Changing the way industries run by using mobile devices
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Industry Vertical
Healthcare
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Industry Vertical
Doctors wandering around hospital with tablets…
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Industry Vertical
http://pwchealth.com/cgi-local/hregister.cgi?link=reg/healthcare-unwired.pdf
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Industry Vertical
“3 in 10 Americans said that they would be willing to monitor health via a mobile
device”
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Industry Vertical
“40% would be willing to pay for a remote monitoring device that sends information
to their doctor”
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Industry Vertical
Financial Services
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Industry Vertical
http://www.keynote.com/benchmark/images/mobile-banking2-large.jpg
Bank of America – iPhone Online Banking
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Industry Vertical
http://electronicshrug.net/wp-content/uploads/2010/08/quick-deposit-iphone-app-chase.jpg
Chase Mobile Banking – Check Scanning
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Industry Vertical
Retail
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Industry Vertical
Mobile POS (Point of Sale)
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Industry Vertical
• Credit card reader attached to mobile device to enable POS
• Integrates with organization’s back end payment systems or third party merchant
• Enables checkout of customers without line at back of store
• Responsible in part for increasing traffic, sales, and profit margins at Disney’s new stores by 20%
http://www.retailsolutionsonline.com/article.mvc/Mobility-Buzz-At-NRF-0001?user=2423468&source=nl:29706
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Industry Vertical
http://www.itechnews.net/2008/12/23/nec-lavie-ll750-notebook/
FeliCa Contactless card scanner on NEC LaVie Laptop
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Industry Vertical
ISO/IEC 14443
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Industry Vertical
Near Field Communication (NFC)
http://eetimes.eu/en/nfc-comes-to-the-pc.html?cmp_id=7&news_id=222902715
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Industry Vertical
http://farm5.static.flickr.com/4037/4403177680_2afa943170.jpg
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Industry Vertical
Card Emulation: Device behaves like an existing contactless card
Reader:Device is active and reads a passive RFID tag
P2P: Two devices communicate together/exchange
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Industry Vertical
Nokia C7 and 6131Samsung SGH-X700
LG 600VMotorola L7
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Industry Vertical
http://www.cultofmac.com/iphone-5-will-enable-ambitious-remote-computing/66825
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Industry Vertical
Transportation
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Industry Vertical
Cars are becoming “mobiles on wheels”
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Industry Vertical
http://msdn.microsoft.com/en-us/architecture/bb985495.aspx
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Industry Vertical
Accidents, traffic flow, and road conditionsDriver performance (acceleration, speed)
EntertainmentFuel availability and pricing (EV)
WeatherRemote assistance/door unlock
Vehicle diagnosticsVehicle location
Vehicle history and usage
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Industry Vertical
…even up in the air!
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Industry Vertical
http://www.foreflight.com/ipad
ForeFlight Mobile HD
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Conclusion
• Dynamic Market– 18 month lifecycle, highly competitive, balance
between OS, software, hardware, and Telco
• Changing the Way Organizations do Business– 2010 about device penetration, 2011 about
enterprise applications
• First Mover Advantage– What is your organization’s roadmap for mobile?
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Why Neudesic?
How hard can it be?
It’s just a mobile appUnder the water:
Cloud IntegrationOn Premise IntegrationSAP, Siebel, DynamicsOffline AccessSyncOffice IntegrationData SecurityAuthenticationDeploymentUpdatesManagementDeveloper Lifecycle(TDD, UX Design)
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Thank you, and please subscribe to future webcasts in the Neudesic Mobility series!
Simon GuestDirector, Mobility Solutions