Future of Online Marketing?

ni

Online Marketing is the Future!

The Shift

What’s

OUT

What’s

IN

tv

monologue

spray-n-

pray

qualitative

internet

dialogue

aim-n-shoot

quantitative

attentio

n

engagem

ent

And what’s round the corner?

Nikhil Rungta, Head Marketing, Yatra.com

SMO Social Media Optimization•Better tracking

•Standards will be set for Social Network Advertising

•More targeted

•Traditional portals – AOL, yahoo – under threat

Social Media Optimization

Mobile Web

•iPhone

•Mobile coupons

•Location specific – highly personalized advertising

•Right message at Right place (point of sale)

•Higher conversions

eMail Marketing Get paid to Get eMail•Guaranteed delivery

•Spam issues to recede

•Faster, cheaper, effective and everywhere

Video Ads

•Greater consumer engagement

•Better click-through rates

•Click Here to Play Now

Thank you