future of social tv by cate trotter
DESCRIPTION
TRANSCRIPT
The Future of Social TV
Cate Tro2er – Head of Trends
Twi2er: @insidertrends
@InsiderTrends
Client list
@InsiderTrends
It makes sense!
@InsiderTrends
TV wants to be social 59% of BriDsh people use smartphones to discuss what is on TV
Source: Chuck Parker, March 2012
38% say that browsing the web enhances their TV watching experience
@InsiderTrends
Shows want feedback “It’s like having millions of producers working with you”
@InsiderTrends
The social TV explosion American homes with Smart TVs
Source: Bite CommunicaDons, February 2012; YouGov, February 2012
6.2 million Brits have a connected TV 3.1 million are planning to buy one in the next 12 months
@InsiderTrends
What will happen next?
What will happen next?
Social FuncDonal @InsiderTrends
What will happen next?
Social FuncDonal @InsiderTrends
Full integraDon
#RedCarpetQA
3.8 million social media comments during the show – up 300% on 2011
Source: Wall Street Journal, February 2012 @InsiderTrends
Seamlessness
More live events, more premieres
Co-‐creaDon on live TV
@InsiderTrends
Co-‐creaDon on live TV
@InsiderTrends
Crowd creaDon and curaDon
What will happen next?
Social FuncDonal @InsiderTrends
Everyone becomes a broadcaster
@InsiderTrends
Simple broadcast systems win
www.bambuser.com @InsiderTrends
Everyone becomes a broadcaster
www.redbull.tv
TV gets a long tail
@InsiderTrends
Passion is key
Personalised, useful recommendaDons
Personalised sites and experiences increase conversions by as much as 400%
Source: Adtelligence, December 2011
Social discovery
h2p://zeebox.com
Social discovery
4Seven from Channel 4
InteracDve ads
h2p://wioffer.com
73% of viewers would like to interact with TV commercials for products they are interested in
Source: Chuck Parker, March 2012
User-‐requested ads
300% increase in sales for show related fan items aker the deployment of a sync’d second screen app
Source: Chuck Parker, March 2012
New business models
@InsiderTrends
New revenue streams
h2p://Dnyurl.com/jimmy-‐app @InsiderTrends
Conclusion
@InsiderTrends
The new social space
Look to social media
ExperimentaDon => best pracDce
More from us… The Future of Digital Entertainment (Publishing/Games/Music/Film/TV) Tuesday 20th March, 6pm-‐8pm
h2p://Dnyurl.com/future-‐dig-‐ent The Future of MulDchannel Retail
Tuesday 17th April, 6pm-‐8pm
h2p://Dnyurl.com/mulDchannel-‐retail
Bespoke trend strategy, presentaDons and workshops @InsiderTrends
Trend PresentaDons & Reports
Trend Strategy and Workshops
www.insider-‐trends.com
+44 (0) 844 504 8080 cate@insider-‐trends.com
Trend feed on Twi2er: @insidertrends