THE FUTURE OF THE HEALTH CLUB INDUSTRY HOW TECHNOLOGY AND BUSINESS MODEL INNOVATION WILL REVOLUTIONIZE THE MARKET

10.08.2015 | @bryankorourke

9.22.2015 | @bryankorourke

WEVE NOT SEEN ANYTHING YET

3

Globalism

60 YEARS OF HISTORICAL CHANGE

Consumers

CHANGE

Technology

1965

SIXTIES BOOMERS

SIXTIES

PHARMA - CHANGING ROLES

INTERNET BORN ARPANET 1969

VIDEO GAMES

VIDEO TAPE SEVENTIES

LIFECYCLE 1970S

50 Years Of History & 50 Years Into The Future

WOMEN

1982

1983

1990

19911992

COMMERCIAL INTERNET - 1995

1991 ELIPTICAL 1995

1998

2001

2006 IPO

2007

25

27

Globalism

DIGITAL CULTURE

Consumers

CHANGE

Technology

28

DIGITIZATION6 DS EXPONENTIAL

IMPACTING INDUSTRIES

29

CHRIS ANDERSONS LONG TAIL UNTEATHERS RIGID DISTRIBUTION

30

DIGITAL MUSIC LESSONS LEARNED

31

LIVE CONCERTS

TRIPLED 2000-2010

32

VINYL

MAKING A COMEBACK

MEMBERSHIP MODEL S CURVE - REINVENTION

33

New Era : Boutique Low Cost

Digital Medically Integrated

Luxury

BRICKS AND MORTAR DELIVERY

CHANGE DRIVING

34

US CLUB GROWTH 2010-2014

KIOSK, LOW COST & STUDIOS LEAD GROWTH

35

ALGARS BOUTIQUE REPORT

LOW COST & STUDIO LEAD GROWTH IN UK

36

BRANDS CANNOT BE ALL THINGS TECH IS AN ACCELERATOR

DEEPLY PASSIONATE ABOUT BEST IN THE WORLD AT

DRIVES ECONOMIC ENGINE

COLLINS HEDGEHOG

37

NAVIGATING

38

MACRO LODGING TREND

39

MICRO - FOOD TRUCK TREND

40

CONSUMERS

TREND

CUSTOMERS JUST ARENT ACTING LIKE THEY USED TO

ROLES ARE CHANGING DRAMATICALLY

TREND

BRANDS ARE CHANGING AS WELL

BRANDS ARE CHANGING AS WELL

45

REPOSITIONING

Evolve From Health Club To Healthy Way Of Life Solution - $20B To $300B Market

46

AFFLUENCE

@bryankorourke

BIFURCATION

47

WELLTHY STATUS

EXANE

48

AND THE CONNECTED CONSUMERMILLENIALS

49

TECHNOLOGY

USER EXPERIENCE

SERVICE IS ABOUT CREATING A FEELING

TREND

NEW SERVICE MODELS - IE VIDEO VALETS

53

CONTEXT RETAIL

EXTENDING CONSUMER EXPERIENCE FROM PHYSICAL TO DIGITAL

54

ROLLING OUT APP STRATEGY

6.1M Users

55

MICROS 9K LOCATIONS IN US

2.6M Users

56

CONVENIENCE

2.5M USERS 18 COUNTRIES

57

LUXURY | HOTELS

1M USERS LEAVING THE MEMBERSHIP BUSINESS

58

MOBILE BOOKING APPARELL

59

UNDERARMOUR

15 MONTHS 120M USERS $700M

60

MOBILE ADOPTION

61

62

#MOBILETRENDS

@bryankorourke

63

64

MOBILE TRENDS

@bryankorourke

65

@bryankorourke

MOBILE TRENDS

66

HEALTH & FITNESS APPS DOUBLED SINCE 2013 - 86% OF TIME APPS

67

MOBILE 3.0 APPS AS A SERVICE

TREND - FUTURE OF SERVICE FITHERO

TREND

NEW THINKING ON PRICING

CUSTOMERS DONT THINK WE CARE

71

2,600 Clubs

INTEGRATORS

72

21M Device Sold Since Start 9.5M Active Users 85% US

FITNESS SENSORS

73

@bryankorourke | @Kellihatton

SENSORS

74

SENSORS

160M ANNUAL 2019

NIKE EXITS

NOT HARDWARE AS MUCH AS SOFTWARE | INTEGRATION

76

PURE DIGITAL

1B Users

77

PURE DIGITAL

1.4B Users

78

DIGITAL/RETAIL

470M Users

79

PURE PLAY DIGITAL

277M Users

80

Scott Galloway

A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration

Of Online and Offline Channels.

81

BRICKS & MORTAR NEW HYBRID OPPORTUNITIES

15 Fit-Hubs India

ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET

82

DIGITAL

83

PERSONALIZATION

84

ENGAGE & EXTEND AUDIENCE

85

IMPROVED USER EXPERIENCE

MONETIZATION

86

VIRTUAL TRAINING - COACHING

87

VIRTUAL TRAINING

88

VIRTUAL TRAINING - GAMIFICATION - IN & OUT

89

CLOUD BASED INFORMATION SYSTEMS

90

PLATFORMS FOR MEMBERS AND CLUBS

CREATING PROBLEMS FOR US ALL

TREND

NATURAL INTERACTIONS TRANSFORMING HOW WE USE TECH

ALTERNATIVE INTERFACES EMERGING

94

WATSON HEALTH

95WATSON AI

96

BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME

ENTREPRENEURS CLASSPASS

98

Globalism

SIGNIFICANT CHANGE

Consumers

CHANGE

Technology

99

TRIPLE IN DECADE

1B GLOBAL FITNESS CONSUMERS BY 2024

S CURVE - REINVENTION

100@bryankorourke

New Era : Boutique Low Cost

Digital Medically Integrated

Luxury

HEALTH CLUB - FITNESS INDUSTRY

CHANGE DRIVING

101

CHALLENGE: BRANDS CANNOT BE ALL THINGS

DEEPLY PASSIONATE ABOUT BEST IN THE WORLD AT

DRIVES ECONOMIC ENGINE

COLLINS HEDGEHOG

102

CONSUMERS CHANGED

103

TECHNOLOGY

KEY DRIVING CHANGE VIA UX ENHANCED SERVICE

104

Scott Galloway

A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration

Of Online and Offline Channels.

ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET

105

DIGITAL

106

BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME

9.22.2015 | @bryankorourke

WEVE NOT SEEN ANYTHING YET