Future Proofing Broadcasting in a

Fragmented Media World

Jawhar SircarCEO, Prasar Bharati

(India’s Public Service Broadcaster)

HISTORY OF TRANSMISSION• Turn of 20th Century:

Spark Gap: Radio Takes Birth TV Follows: Terrestrial Transmission

• End of 20th Century: Satellite / Direct Transmission ‘Digital Invasion’

DIGITAL ‘INVASION’• New Tech: Threat to Traditional Broadcasting:

Facebook Twitter WhatsApp Blogs …

• Not an Equal Race: We’ve Lost Out to Youth

MEDIA WORLD: NOT FRAGMENTED !

• Fragmented Media: A MYTH Digital has UNITED Print, Radio, TV All Digital

• Overpowering ? Confusing

DIGITAL TRANSFORMATION

• Youth Quotient: The ‘Missing Link’• Indians Below 40 71 % = 900 Mn !!• Indian Youth: Moved Away from TV & Radio

Except: Bollywood + FM Radio• Need to Connect with Youth

2014 Indian Election Proved Their ‘Clout’

FUTURE-PROOF BROADCASTING• Content + Transmission: BOTH DIGITAL • No Option: Only Digital• Telecasting ‘Digicasting’• Mobiles:

TV: Streaming FM & DRM

• India: Huge Scale & Potential: TVs: 165 mn Smartphones: 175 mn

NEW LAWS OF ENGAGEMENT

• QUICK & REAL-TIME, not Hourly Updates• INTERACTIVE, not One-Way• TARGETED & COLLABORATIVE

• Prasar Bharati’s Game Plan: DVB-T2: Cluster & Partner + Mobiles Total FM: Cover 1.27 Bn population DRM: Once Receiver Cost is Rationalised Better Content, Digital Delivery

DIGITAL DOMAIN: ANARCHIC AT PRESENT

• Digital: Opportunity, NOT Threat• But Open Access No Privacy

Wikileaks, NSA Snoopgate etc.

• Also, Content Open to Piracy

• Solution ? Bollywood’s Weekend Box-Office Formula Innovative Rights Management

• Tech to the Rescue ? Let Future Decide !

Thank You.

Jawhar SircarCEO, Prasar Bharati

(India’s Public Service Broadcaster)