future role of mobile launch event - istanbul - 4 october 2011
TRANSCRIPT
The Future Agenda is the world’s largest open foresight programme that ran throughout 2010 and engaged expert input
from over 1500 organisa=ons to gain a unique global view
To get a richer view, organisa=ons want to complement their Inside-‐Out perspec=ves with informed Outside-‐In views of how
the world around them is changing and with what impact
Context
From the Future Agenda programme, we highlighted 52 insights which many organisa=ons are now using to s=mulate innova=on thinking and challenge exis=ng perspec=ves
Context
A good number of these insights influence, or are influenced by, the changing role of mobile technology over the next decade
Role of Mobile
By 2020 we will add another 750m people to the planet, most in places least able to accommodate them
Imbalanced Popula=on Growth Certain=es
We will see economic, physical and poli=cal shortages of key materials that will result in major changes in our perspec=ves
Key Resource Constraints Certain=es
The centre of gravity of global wealth accelerates East with decreased influence for the US and Europe
Asian Wealth ShiU Certain=es
We will be connected everywhere -‐ everything that can benefit from a network connec=on will have one
Ubiquitous Data Access Certain=es
Helping customers to have confidence in and control of their digital iden=ty allows mobile operators to act as a trusted intermediary; enabling secure, open global transac=ons
Future of Iden=ty Role of Mobile
The acceptance of being tracked by your mobile is accelerated by =cket-‐less transport systems, increased surveillance and successful loca=on-‐based services
People Tracking Mobility
Alterna=ve payment systems, virtual currencies, mobile data transfers and dynamic pricing all combine to create parallel
systems for credit and debit exchange and transfer
Future of Commerce Role of Mobile
Media consump=on, smart meters and ubiquitous tracking services all create plaZorms for the dynamic real =me pricing of
resources, access and travel to manage supply and demand
Dynamic Pricing Commerce
Remote, intelligent monitoring and diagnosis enhances the freedom of pa=ents, improves healthcare efficiency and tries to offset costs from a growing, aging and unhealthy popula=on
Future of Health Role of Mobile
Robo=c assisted care and remote monitoring provide economically viable support for the ill so that our
focus can shiU from sick-‐care to preventa=ve healthcare
Automated People Care Health
Mesh networks and ubiquitous mobile connec=ons will enable automated mobility, more intelligent decision making and so
improve safety, increase capacity and reduce conges=on
Future of Intelligent Transport Systems Role of Mobile
Informed real =me choices, growth, conges=on and regula=on all impact the world’s ci=es to drive a shiU to
more sustainable efficient transport op=ons
Urban (Im)mobility Transport
Billions of interconnected and intelligent devices deliver 24/7 improved efficiency, greater flexibility and generate
less waste to enable us to do more with less
Future of Smart Machines Role of Mobile
Smarter, beaer connected, self-‐monitoring homes and offices provide safer, more secure, low energy
buildings able to self-‐manage their opera=on and u=li=es
Intelligent buildings Smart Machines
Investment challenges, alterna=ve priori=es and demands for fast lanes will add to the requirements of providing secure, 24/7 global connec=vity across all networks
Networks Role of Mobile
Mobile will act as both the catalyst and monitor of how personal data is used: In a smarter, more connected world, responsibili=es
will shiU and blur between the individual and society
Privacy Role of Mobile
The mobile industry is moving from just being in control of its own developments to becoming the enabler of others’ innova=ons: Partnership, collabora=on and co-‐opera=on will be the focus
Vision 2020 Role of Mobile