future social media strategy 2017 - ibrc.com.au social media strategy... · international business...

International Business Review presents:

Investigating future pioneering social media marketing strategy

Future Social Media Strategy14th-15th November 2017, Bayview Eden Melbourne

Miri RodriguezStoryteller, Microsoft USA

Kate McBeanMarketing Director,Yahoo 7

Kate HeironymusDigital Media Officer,Queensland Health

Mireille RyanCEO, Social Media Institute

Roghan McKerlieContent Jedi,Rogues Gallery

Travis LongmoreHead of Digital andInnovation, Money Quest

Chris LedlinDirector of Social Media,Southern Cross Austereo

Dr Karen SutherlandSocial Media Researcher,University of the SunshineCoast

Michael EvaSenior Social MediaStrategist, Origin

Benjamin MulliganMarketing Lead, Hootsuite

Lyndsey DouglasHead of Innovation,Ray White (Livestockand Rural)

Rod McGuinessSocial Media Lead,ABC Radio

BRING YOUR TEAM AND SAVE 50% COST- REGISTER 2 & GET 2 FREESPECIAL PRICING FOR - SMALL BUSINESS, LOCAL COUNCIL, UNIVERSITIES & NON - PROFIT ORGANISATION

Expl

orin

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The evolution of social for 2018 and beyond

Moving beyond fans, followers and likes into the new realm of social possibility

How new ROI frameworks are propelling social strategies to new frontiers

Investigating the next wave of the micro live video

Harnessing the social influencer paradigm successfully

Determining the new possibilities emerging from Facebook, Snap Chat and Instagram

Establishing the news set of skills for social media managers

Unleashing social potential through innovation in creative strategy

2017 FORUM

PH: 02 9896 0776FAX: 02 9896 0796

[email protected] REGISTER NOW:

Ming JohansonCEO, OTOTGo

Brendan LucasSocial MediaCo-ordinator, Deakin Uni

Audrey NormanChief Marketing Officer,SMS Global

Brie StewartHead of Social,Clemenger

Dionne LewPartner, Zoetic

Social technologists, strategists and practitioners include:

Researched & Developed by:

Scotty ThorntonSocial Media CommunityLead, Origin

Keith KellerTwitter –Social Media Expert

Anastasia SymonsBrand and CommunicationsManager, R U OK

Peter SuttonSocial Media SociologistKai Ming

Dan WilkinsonSocial Media StrategistHot & Delicious:Rocks The Planet!

Harry McGoldrickSenior Business Manager,Carat


Future Social Media Strategy 14th-15th November 2017, Bayview Eden Melbourne

Evolving social media …

the influencer paradigm….

360 live videoBOTS,

what’s next for 2018?Advancements in strategic social marketing are playing a huge role in 2017 for online businesses, and the stage is set for 2018 to bring even bigger changes. With the fear of irrelevance looming, social networking sites have started to appeal to a larger demographic with many new innovations planned for 2018. These new endeavors will be very influential for organizations with a social media presence. While not all up-and-coming developments are being announced right away, we have gathered speakers for this two day future focused event to provide insights on these social media changes we’re predicting to hit in 2018.

As attention spans are shortening, 2017 has been the year of the ‘micro’ video. Social media strategists are also riding the evolving wave of influencer marketing and the race for social media fans, followers, likes, etc. has been overshadowed by a paradigm shift toward relationship cultivation. In 2018 social media marketers and brands will be expected to do more in less time; short of performing social media miracles. Social marketers will continue to need to keep their head on a swivel and stay creative and flexible in their strategic plans. It’s no mean feet to be at the helm of your social strategy, and this event has been designed to present sharp, focused content and cutting edge innovative insights into future social successj.

As you envision your social media strategies for 2018, a clear look in to the year ahead is key - these new shifts in social engagement and the upcoming evolution of social platforms will require your full attention. We are gathering social media pioneers, technologists, marketing evangelists and social media teams to explore what lies ahead, and how you can prepare.

We're definitely excited about what 2018 has in store in the world of social media and digital marketing. We hope you and your team can join the investigation.

- The evolution of social for 2018 and beyond- Moving beyond fans, followers and likes into the new realm of social possibility- How new ROI frameworks are propelling social strategies to new frontiers- Investigating the next wave of the micro live video- How the future of social analytics is driving a shift in social listening capability- Harnessing the social influencer paradigm successfully- Determining the new possibilities emerging from Facebook, Snap Chat, Instagram and Twitter- Establishing the news set of skills for social media managers- Unleashing social potential through innovation in creative strategy- The platforms in the pipeline – anticipating new innovative channels of the future- The next generation of community managers – the emerging possibilities

Discussion will be focused on:

2017 FORUM

09.00 OPENING SESSION: FACILITATED BY CONFERENCE CHAIR

14.00 THE EVOLUTION OF SOCIAL IN THE ABC AND FUTURE STRATEGIC DIRECTION

15.35 CREATING NEW AVENUES FOR CONVERSATON AND CONNECTION: CASE STUDY R U OK?

9.15 TRANSITIONING INTO A NEW REALM OF FUTURE SOCIAL STRATEGY

10.30 UNLEASHING SOCIAL POTENTIAL THROUGH INNOVATION IN CREATIVE CONTENTSTRATEGY:

11.25 AN OPPORTUNITY FOR DELEGATES TO DISCUSS WITH THE PANEL THE NEXT KEY STEPS IN TRAILBLAZING SOCIAL MEDIA STRATEGY. PERSPECTIVES ON SOCIAL EVOLUTION WILL BE EXPLORED AND TESTED WITHIN THIS FULLY INTERACTIVE SESSION: KEY THEMES:

11.05 Refreshments and networking

12.55 Lunch and networking

09.50 THE FUTURE OF BRAND STORYTELLING – NEW CONSIDERATIONS FOR 2018


DAY 0NE: 14TH NOVEMBER 2017

08.30 Coffee and registration

17.00 Conference Day 1 summation

17.10 Networking drinks reception – all welcome

15.10 Refreshments and networking

• Assessing the shaping landscape and preparing for change• Do you have the skills to succeed?• Redefining social strategy in 2018

• Key lessons in social growth for the ABC• How to prepare for a changing social landscape• Meeting the social expectations of an evolving audience

• Unearthing the spirit of your brand with new approaches to story telling• Harnessing new ways to reflect your brands vision and mission through your social story• Why your story telling sucks!? – raising the issues

• Breaking into new social frontiers – and the lessons learnt• Journey though social content delivery: Case Study Myer• Case studies in pioneering content 3.0

12.10 BUILDING AN EFFECTIVE MARKETING STACK AND INFRASTRUCTURE TO SET THE ORGANISATION UP FOR FUTURE GROWTH

• Developing a successful in bound infrastructure for omnichannel success• Understanding which strategies work together throughout the social ecosystem• Creating a cohesive approach to an omni channel social experience

1. What makes a good team for social media management in organisations?• As a media organisation, what role does social marketing play in your marketing strategy?• What is one thing that can help get CEO/Directors across the line in investing in social media? • What piece of advice would you offer someone starting out in their career in social media/digital marketing• How does the rise of dark social impact your social marketing strategy and investment?

Ming Johanson, CEO, OTOTGo

Rod McGuiness, Social Media Lead, ABC

Micheal Eva, Senior Social Media Strategist, Origin EnergyScotty Thornton, Social Media Community Lead, Origin

14.35 THE FUTURE OF SOCIAL CUSTOMER CARE: THE IMPORTANT LESSONS WE'VE LEARNT FROM OUR CHATBOT EXPERIMENTS AT ORIGIN ENERGY.

16.10 ADVANCED TWITTER STRATEGY FOR 2018

• It's predicted 85% of customer service interactions will be managed without humans by 2020• Origin's experiments with chatbots and what they've taught us• What we will be focusing on with our social media customer care team in 2018

Thanks to social media R U OK? is combatting the decline of traditional media, reaching new audiences and growing brand recognition. Anastasia Symons talks about how an authentic video led content strategy, influencer focus and tapping into chatbots and new channels is carving new pathways for conversation and connection.

• Advanced Twitter strategy for 2018 Practical Twitter led session • Establishing the future of Twitter possibility. • Twitter 280 – the opportunities• New Twitter strategies for your organisation – preparing for change and opportunity • New ways to ignite engagement through the new platform capabilities • Preparation of your organisation’s advanced and fully integrated Twitter strategy

Anastasia Symons, Brand and Communications Manager, R U OK

Keith Keller, Twitter – Social Media Expert

Chris Ledlin, Director of Social Media, Southern Cross AustereoMiri Rodriguez, Storyteller, Microsoft Americas

Panel members include:

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14th-15th November 2017, Bayview Eden Melbourne

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Future Social Media Strategy 2017 FORUM

Kate McBean, Marketing Diretor, Yahoo

Lyndsey Douglas, Head of Innovation, Ray White

Miri Rodriguez, Head of Social and Communities, Microsoft Americas

Roghan McKerlie, Founder, Rogues Gallery

Travis Longmore, Head of Marketing and Innovation, Money Quest


08.30 Registration and coffee opens

15.05 Networking refreshment break

16.20 Closing round table session: summation of key takeaway and final group delegate discussion.

17.00 Conference close

10.35 Networking and refreshment

08.55 Welcome from the conference chair:

09.00 HOW TO WIN FRIENDS AND INFLUENCE ZENNIALS: 13.50 THE FUTURE OF SOCIAL CHANGE, CONNECTION AND AUTHENTICITY

12.35 SHOULD THE HEART AND MIND BE AT THE CENTRE OF A SOCIAL MEDIA STRATEGY?

14.30 NAVIGATING THROUGH THE DECLINE OF TRUST AND HYPER CONNECTIVITY

09.35 KEYNOTE: SOCIAL EVOLUTION FOR 2018

10.05 THE RISE OF THE SOCIAL MEDIA MARKETER

11.30 VIDEO STORYTELLING: TAKING YOUR CONTENT STRATEGY TO THE NEXT LEVEL

• A self-help guide for the next generation of social engagement• From AR, VR, chatbots to generation Z-ers, Audrey Norman, CMO of SMSGlobal will provide powerful insights into the new world of social media marketing and the technology that drives it.

Running a digital agency since 2011 it's been Ming's business to bring companies out of the digital dark ages and embrace their authentic voice online that leads to productive business relationships offline and ensuring commercial return on time spent using old school principles online. Ming will share her personal journey online from Dial-Up to (almost) NBN.• Challenges that all organisations and business owners face in social media.• Investigating the metric of a relationship.• What's coming and what do we need to do to be ready? Chat Bots, Artificial Intelligence, Virtual Reality + Augmented Reality integrations into social media.

• The principles of powerful presence• The traps of traditional sales and marketing new tools, old habits• Breaking down barriers, building bridges now and beyond

The decline of trust and rise of hyper connectivity have paved theway for organisations to become their own media channels.Dionne Lew talks about how content-first social PR enablesorganisations to builds visibility, influence, trust, advocacy andleadership, with a focus on how stackable, shareable microcontent lets you tell a broader narrative over time - strategicallyand in a time and resource stretched environment.

• Riding the social media super highway in the next 12 months• How social strategy will evolve and what to prepare for• Assessing the pioneering initiatives currently shaping the future

• Why you have a unique window of opportunity in your organisation • How the latest research impacts your career direction • How you can ride the career wave to success • How to avoid being relegated to the Social Media Help Desk

• Analysing the state of the market – where are we heading?• Setting yourself up for marketing success• Tools and tips that save you money

Dionne Lew, Partner, Zoetic

Brie Stewart, Head of Social, Clemenger

Mireille Ryan, CEO, Social Media Institute

Brendan Lucas, Social Media Co-ordinator, Deakin Uni


DAY TWO: 15TH NOVEMBER 2017


15.20 LIVE POSTCAST: DAN WILKINSON, SOCIAL MEDIA STRATEGIST. HOT & DELICIOUS: ROCKS THE PLANET! INTERVIEWS: HARRY MCGOLDRICK, SENIOR BUSINESS MANAGER AT CARAT

• Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns• Social Social Media + UX. The keys to generating content that consumers actually want to see and interact with their Mobile Newsfeed, whilst driving business and brand objectives.• Funnel Strategy. Creating strategic content and advertising campaigns to drive results and your client’s ROI.• The Next Wave of Brand Influencer Campaigns. Pivoting from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.

Dan Wilkinson, Social Media Strategist. Hot & Delicious: Rocks The Planet!

Audrey Norman, Chief Marketing Officer, SMS Global



Peter Sutton, CEO, KaiMing

12.05 CHATBOTS AND THE FUTURE OF CONVERSATION

• Exploring the new realm of chatbots and how to mine the possibilities• The new capabilities and benefit to your strategy• Chat bots and the future of customer serviceDr Karen Sutherland, Social Media Researcher, University of the Sunshine Coast

13.10 Lunch and Networking

11.00 QUICK WINS FOR SOCIAL: NEWS, VERTICAL VIDEO AND INSTANT ARTICLES

• How to identify opportunities in the news to create quick, relevant and engaging social content• The how and why of instant articles, I’ll show you the results we’ve seen • Why you should already be using vertical video Kate Heironymus, Digital Media Officer, Queensland Health

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future social media strategy 2017 - ibrc.com.au social media strategy... · international business...

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