future&trade&in&seafood& impactof& brexit,free … · presentation for the pech...
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Future Trade in seafood Impact of Brexit, free trade agreements, and looming shi9s in
interna:onal trade policies affected through Non-‐Tariff-‐Measures (NTMs)
“SUCCESS and NTMs: se/ng the scene about NTMs in trade, the project
and results from interviews, purpose of the meeAng”
Bertrand Le Gallic -‐ UMR AMURE; University of Brest (UBO)– SUCCESS Coordinator Marie-‐Luise Rau – University of Wageningen
Tuesday 10th October 2017. Brussels. Belgium
“This project has received funding from the European Union’s Horizon 2020 research and innovaAon programme under grant agreement No 635188”.
The Project: SUCCESS ConsorQum overview • 3 years project –start April 2015; end March 2018 à An interdisciplinary team of 24 partners from all over Europe (economy, marine science, sociology,
psychology) • 4 UniversiQes / 7 NaQonal Fisheries / Marine InsQtutes (data provision) • 8 Industry partners (producers – fisheries and aquaculture; trading companies)… Including partners
involved in current NTM issues (e.g. Germany / Turkey; Greece / Turkey) • 5 Consultancy companies (market analysis; value chain; so_ware / web development) + Stakeholders (EEAB; EUSG – incl. some directly involved in NTM issues – Taylor; Findus / Nomad)
What is the project about? From the TOR of the Call àImproving the compeQQveness of the European fisheries and aquaculture industries à Increasing the value of European fisheries products àIncreasing the demand for European fisheries products • What are the main objecQves of the project?
à analyse the present and expected future bodlenecks for compeQveness of European fisheries and aquaculture sectors (= the challenges).
àe.g. the iden:fica:on of the industry / policy makers’ needs -‐ incl. NTM issues regarding access to markets (e.g. US market for some shellfish) or to raw material (for the processing industry)… or regarding compe:ng species (lack of NTM for the fishing industry)
à invesQgate the potenQal for new markets and markeQng tools to increase revenue àe.g. product differen:a:on / role of labels, but also NTM regarding access to new markets
à idenQfy innovaQons to improve efficiency and reduce producQon costs à incl. regulatory innova:ons – also poten:al for some Non-‐Tariff Measures (e.g. some imported
products facing different environmental constraints )
Tracks for improving compeQQveness of the European seafood sector -‐ 1
• Improving the awareness (what is a ‘good’ fish?)
à Consumer (B2C)
• Understanding and informing about the origin of the product
• Understanding and informing about the percepQon / quality of the product (e.g. ‘surimi – crab’ products)
• Knowledge of how to use the product (e.g. Spider crab story; trials in Greece for tesQng new mussel products)
• Understanding the impact of collecQve representaQon on consumpQon paderns
à Retailers; restaurants (B2B)
à Policy makers (e.g. canteens; schools; army)
Tracks for improving compeQQveness of the European seafood sector -‐ 2
• AlternaQve / innovaQve markets (and potenQal role of ‘quality’ adributes, incl. sustainability dimensions):
a/ Direct selling (‘niche’ markets – but big one)
b/ Export markets (e.g. Middle and Far East):
IllustraQon – Emirates Mall – King scallops – 170 AUD -‐ 34 €/kg
Other examples – Nota: Oyster case for Taylor shellfish
Tracks for improving compeQQveness of the European seafood sector -‐ 2
• AlternaQve / innovaQve markets: a/ Direct selling (‘niche’ markets – but big one)
b/ Export markets (e.g. Middle and Far East):
c/ InvesQgaQng the potenQal for new European markets for (local) tradiQonal products (e.g. plaice; mussels)
Tracks for improving compeQQveness of the European seafood sector -‐ 3
• Cer<fica<ons schemes (See the Workshop on sustainable sourcing organized in Rome in May 2016)
• DenominaQon of origin
• Organic product
• Eco-‐labels: MSC (sole, sardines…); Friends of the Earth; Global G.A.P), ASC
• Label Rouge (salmon; scallops)
• Local labelling schemes (hdp://pointe-‐de-‐bretagne.fr/;) ! poten:al for NTM? – PescadeRias; French Ecolabel
Tracks for improving compeQQveness of the European seafood sector -‐ 4
• Improving / promoQng producQon methods
• New gears (incl. Switch in gear – Dutch Sole fleet)
• New aquaculture tools and design (trout, carp, mussel, seabream & seabass)
• Role of NTM (e.g. similar to TED in USA)?
Tracks for improving compeQQveness of the European seafood sector -‐ 7
• Improving (the efficiency of) regulatory frameworks / condiQons
• RegulaQons regarding producQon methods
• Regula<ons regarding Interna<onal Trade (e.g. NTM Workshop in BXL – 10-‐11 October 2017)
– idenQfying the cost of such regulaQons
– idenQfy / propose some alternaQve strategies (Best PracQces)
ObjecQves of the Workshop • IdenQfy what are the main NTM faced by the EU seafood industry:
– Primary sector – Processing sector
• IdenQfy which NTM could be useful for the EU Seafood industry
• IdenQfy the effects on various economic agents (producers, processors, … but also consumers… and States)
à An illustraQon of the complexity of trade impacts – Theory (with tariff) and one example of NTM
Presentation for the PECH Committee 13
1. Methodology
Graphic representation of the surplus :
30.10.17
Changes in surplus in case of tariffs
IniQal situaQon
Presentation for the PECH Committee 14
A illustration with the Brexit case • While UK depends mostly on non EU-‐27 countries for its seafood imports (65%),
UK relies primarily on EU-‐27 markets for its exports (70%).
• The UK is a net importer of fisheries and aquaculture products from global trade….But the UK seafood trade balance with EU-‐27 is posi<ve, with over 1,322 m€ exports versus 1,215 m€ imports
• France alone accounts for around 36% to 40 % of the UK exports to EU-‐27, before Spain and Ireland at 14%.
• For some species, there is a clear intra-‐industry situaQon, with UK exporQng high value products (e.g. norway lobster; scallops, salmon) and imporQng low value products (e.g. cod, haddock), with also some seafood products being imported in the UK to be processed and re-‐export to EU-‐27 countries (e.g. whitefish).
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Presentation for the PECH Committee 15
UK Export profile UCN: Fear of Scottish industry: that high-value, fresh langoustines could be blocked in Calais due to custom clearance The Poitier Custom: https://books.google.fr/books?id=RfxGAAAAQBAJ&pg=PA29&lpg=PA29&dq=poitier+custom+trade&source=bl&ots=96NV1-nwXy&sig=7E3xmASWWsVuzR-s341_ooavsEI&hl=fr&sa=X&ved=0ahUKEwiyrpipn7HWAhUKZFAKHTcgD_cQ6AEIRjAH#v=onepage&q=poitier%20custom%20trade&f=false
See also: hdps://www.foodmanufacture.co.uk/ArQcle/2015/08/05/Shellfish-‐exports-‐affected-‐by-‐Calais-‐crisis
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AddiQonal notes on trade • Fresh product exported from UK
– Border delays • SPS is already seen to be different across MS.
– Can MS impose addiQonal protecQon measures? • ProducQon of the product
– Can the UK be a low cost producer? • Routes to markets
– Can third countries act as a go-‐between – perhaps providing processing?
How do we disseminate results • Website: hdp://www.success-‐h2020.eu/
• Report on the Events (incl. This workshop): hdp://www.success-‐h2020.eu/events-‐conferences/
• Newleder / Twider (incl. This workshop):
• Share best pracQces and benefit for sharing ‘efficient’ pracQces (the SUCCESS Stories ‘Fish & Changes’ documentaries): hdp://www.success-‐h2020.eu/documentary/
• Don’t hesitate to contact us: success@univ-‐brest.fr
Thank you for your aTenAon … and I’ll give the floor to Marie-‐Luise (Rau)
But before …
A possible follow-‐up?