Futurist of the Day…

…The slow one now will later be fast

And the present now will later be pastThe order is rapidly fadin’

And the first one nowWill later be last

For the times they are a-changin’

http://www.zappinternet.com/video/ViMsTofFek/Bob-Dylan-The-Times-they-are-A-changin-1965

http://www.youtube.com/watch?v=DzQNUY4pidE

© 2013 University of Notre Dame. All rights reserved. This PowerPoint presentation may not be duplicated, distributed or excerpted without the University’s advance written consent.

“The goal of futuring is not to predict the future, but to make it better.”

Edward Cornish in Futuring: The Exploration of the Future

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• Visioning

• Preferred Futures in Foresight

• Backcasting and Search Conferences

Approaches for Developing Alternative Future Scenarios

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Visioning

Forecasting helps you understand the most likely outcome

Scenarios help bring to life alternative outcomes caused by uncertain disruptions

Visioning creates a view of preferable outcomes based on scenarios

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Visioning

Source: Jim Collins, “Building Your Company’s Vision”

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Core Values

1943 Corporate Credo:Responsibility to (in order of

importance):1. Users of its products2. Employees3. Community &

Environment4. Stockholders

http://www.youtube.com/watch?v=QsXQxLUFIuI

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Core Purpose

“to combine proprietary technology and world class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages”

To offer customers “a wide range of well-designed, functional home furnishings at prices so low that as many people as possible will be able to afford them”

Porter: indicates not only what a firm will dobut also, implicitly, what is will NOT do

Source: “Putting Leadership Back Into Strategy”, Cynthia A. Montgomery, HBR

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Visioning

What was Kennedy’s view of our Core Ideology?

http://www.youtube.com/watch?v=Kza-iTe2100

http://www.youtube.com/watch?v=_RaRC6YuYCQ

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Quote for the Day

You have to have a vision. It’s got to be a vision you can articulate clearly and forcefully. You can’t blow an uncertain trumpet.”

Rev Theodore Hesburgh

President Emeritus,

University of Notre Dame

© 2013 University of Notre Dame. All rights reserved.

http://www.youtube.com/watch?v=WPS1DMlzz0M

Apple’s Future Vision from 1995

What can you conclude about Apple’s Core Ideology in 1995?

How did this vision guide the company after 1995?

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Timeline

1995

Vision Video

Created

1996 1998 2001 2007 2010 2011

BA 30310 - Class 23© 2013 University of Notre Dame. All rights reserved

Microsoft Future Vision 2019

What Core Ideology shapes this vision?

How can Microsoft use this vision?

http://www.youtube.com/watch?v=P2PMbvVGS-o

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Next Class – Roadmapping

Peer Reviews of First Drafts are due in class

Bring Two Copies One for the Author One to Hand In

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