futurodesign: exploring possible futures
TRANSCRIPT
ФУТУРОДИЗАЙН
проектирование возможного ых будущего их
Контекст
Лекция была прочитана в Москве 29 июня 2011 года для студентовОтУС (Открытый Университет Сколково), в центре Digital October.
Её основое содержание совпадает с лекциями, которые я читал в Российском союзе дизайнеров и Финансовой академии в 2010 году, но я добаил несколько слайдов, чтобы сделать содержание более “дидактичным”.
Также было добавлено некое “сквозное упражнение”, которое слушателям предлагалось выполнять в ходе всей лекции.
Футородизайн?
ТехнологииБизнес
ФуторологияДизайн
Инновации
Real cases, real lessons
Девочка и конфеты
“Я всегда знала,
что там
карандаши!”
Ваша любимая еда
в 2061 году?
Atomium, Brussels, Belgium. 2008
102 m
The World Expo 1958, Brussels
Soviet Pavilion; Sputnik
Philips Pavilion
Philips Pavilion
Philips. Anno 1891
Gerard Philips Anton Philips
From a simple bulb to…
Кто сможет догадаться, что это за устройство?
Design, incorporated
Chapel
Back to Philips Pavilion
Back to the future: Le Poème électronique
Luis Kallf, Le Corbusier, Edgar Varèse
Ideas and sketches
Development and testing
Yean Xenakis
Construction and installation
± 350 speakers, 50 lighting sources
Making new (electronic) music
Edgar Varèse in Philips Labs
8.5 min saga: Reflections of the past, vision of the future
Opening and experience
The Tatlin Tower - Monument to the Third International
Poeme electronique now
Future of the Strijp-S Complex in Eindhoven
Syd Mead: Wild-Cat Future Dreaming (1970s)
‘Ideal kitchen’ 1969
‘Future kitchen’ (~ 1972)
Future of the living room (~ 1973)
Future of the office (~ 1974)
Future of education (~ 1975)
Syd Mead today
www.sydmead.com
Vision of the Future (1995)
1990s
Design as an integrator
A Renaissance model of design
Stefano Marzano
‘High Design’ is
human-focused
research-based
multi-disciplinary
business integrated
Workshop (1993)
+ =
Workshop: Concepts
‘Tablet’
‘Communicator’
Workshop: Concepts
‘Portrait’
‘Magic Carpet’
Workshop: Exhibition
Somewhat similar genre: Concept cars
Somewhat similar genre: La haute couture
Vision of the Future - Process
QuickTime™ and a decompressor
are needed to see this picture.
Jan Timmer, then CEO Philips
Socio-Cultural Horizons: Future Concept Lab
Six ‘Sociodynamic Forces’: Subjectivity - Sociability -
Exploration - Connectivity - Ethics - Holism
Francesco Morace Future Concept Lab
Josephine Green
t t
авангардмейнстрим
Creative Sessions
Sketches and Storyboards
Model making
Photography, films, exhibition design…
…even a web-site!
Concepts: Shiva, personal communicator
Concepts: Magic East (Shiva Devil)
Concepts: wearable electronics
Ski Jacket
Multimedia T-Shirt
Recharge Jacket
Concepts: Future living room
Interactive Family Tree
Concepts: Kids’ room
Hybrid Playground(analogue + digital)
Concepts: Kid’s room
Ludic Robots
Concepts: Multimedia kiosk
Concepts: Future bar
Road-Show & Exhibition in Evoluon
Vision of the Future revisited (2005)
85%
15% (of those 85%)
of the concepts are on market, in one form or another
are produced by Philips
Source:
Only one case: iPod
Tony Fadell, ???, Jonathan Ive, Steve Jobs, ???
Ваша любимая еда
в 2061 году?
Strategic Future Design
Among many others: Ericcson
QuickTime™ and a decompressor
are needed to see this picture.
Among many others: Microsoft
QuickTime™ and a decompressor
are needed to see this picture.
Among many others: Vodafone
LiMe (Living Memory) 1997
Joint research project, supported
by EU/ Cordis Programme.
• Philips Design• Queen Margaret University College• Domus Academy• Imperial College of Science• Universite Rene Descartes QuickTime™ and a decompressorare needed to see this picture.
LiMe: Ethnographic study of the ‘now’
LiMe: Understanding collective memory
LiMe: Humane interface
LiMe: Metaphors of memory
LiMe: Cafe Table
LiMe: Table in a café
LiMe: Microsoft Surface X (Facebook + Foursquare)
Locolo.ru
Experience Design: Case of internal design research
1999
Nebula: Rethinking a waking-up experience
© Jeremy Hall
Experience Design: Theoretical framework
Experience Design: Specific framework
Nebula: Multimedia experience
Nebula: Sensorial experience
Nebula: Personal and emotional experience
Is Wake-up Light a ‘Nebula Now’?
What is Nebula now?
What is Nebula now?
Or an Ambient Experience Hospital ?
FUTURE: Возможный сценарий определённой деятельности
в будушем (в данном случае, пробуждение после сна).
DESIGN: Исследование новой методики дизайна, которое привело
к появлению новой концепции…
BUSINESS: … которая со временем внесла вклад в разработку оригинального решения и нового бизнеса - правда,
в совсем другой области.
Traditional horizons of innovation
I. Defend existing business
II. Extend existingbusiness
III. Think of new opportunities
Innovative horizons of innovation
I. (Re) build your business
III. Explore possible futures
III. Explore possible futures
III. Explore possible futures
II. Managetransition
Attention
III. Explore possible futures
II. Managetransition and transformation
I. (Re) build your business
Time(x Efforts)
Ваша любимая еда
в 2061 году?
Next Simplicity (2006/08)
Next Simplicity anno 2006
Chameleon
Next Simplicity: Innovation in interfaces
Next Simplicity
HerbArium
Next Simplicity
SoftTherapy
Next Simplicity
Momento
Next Simplicity: Event 2006
Next Simplicity: Concepts enacted
Next Simplicity: Lifestyle change assistance
Next Simplicity: Medical diagnostics humanized
Next Simplicity anno 2008
FUTURE: A range of scenarios and concepts endorsing one desirable, preferable future, based on research data and a system of brand-driven beliefs (e.g., Sense and Simplicity).
DESIGN: Creative design and development of the concepts, in close cooperation with business, supervised by the brand and management boards.
BUSINESS: Large-scale communication program to support both
strategic brand goals and current business targets, stimulating R&D and innovation.
To sum up:
We are all futurologists, all the time.
Design Probes (or design provocations?)
Wearables (2003): From developing new business
Multimedia jacket Connected jacket
…to provocative design (sketches)
…to provocative design (prototypes)
Electronic Dresses: Expressing your own emotions
…to provocative design (concepts)
Design Probes: Electronic Dresses
Electronic Dresses: Sensing emotions of others
Design Probes: Electronic Dresses
EINDHOVEN City of light
Toward provocative design
Design Probes: Electronic Jewelry
Design Probes: Electronic Tattoo
More Design Probes: Future Habitat - Living off the Grid
Presentation in real - and virtual worlds
Presentation in Axis HQ Presentation in Second Life - leading to a co-creative game
More Design Probes: Food Printer
More Design Probes: Printed Food
More Design Probes: More Printed Food
Futures are not all high-tech and fancy!
Chulha: Futures for the developing worlds
“Ну, мы туда конечно сходили…””
businessbusiness
design
?
?
?
?
Exploration of possible futures
is non-stop
Future tools: Crowdcasting
Future tools: Prediction Markets
Future tools: Serious games
Superstruct Jane McGonigal & Institute for the Future
Evoke Jane McGonigal & The World Bank
Future tools: Co-creating Futures
Future tools: Involving in futures
Future tools: Expo 2010 - UK Pavilion
Future tools: Expo 2010 - Russian Pavilion
Future tools: Expo 2010 - Dutch Pavillion
Ваша любимая еда
в 2061 году?
