fw13 lvc look book
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THE ARCHIVE 4BOOM TOWN 16ICONS 74501® WASH, WEAR & CARE GUIDE 82ORANGE TAB 87CONTACTS 128
Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing™ reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that the Levi’s® Brand has equipped for the last 140 years. Through our seasonal collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are.
PHOTOGRAPHERImmo Klink
PHOTOGRAPHER’S ASSISTANTNatasha Alipour-Faridani
PRODUCTIONEva Novillo at Immo Klink Studio
MODELSEtem OzayMegane QuashieYsham AvdulahiRainer IvesonSaga Rickmer
DANCERSMatt, Faye, Casey & James
SPECIAL THANKSAicha McKenzie Florin
HAIR & MAKEUP Fiona Clarke
ADDITIONAL PHOTOGRAPHY Elza Wandler
ICONS ILLUSTRATIONSBen Lamb
CARE GUIDE ILLUSTRATIONSDeanna Halsall
LAYOUT Mike Fallows
PRINTERLenoirschuring
DESIGN & STYLINGLevi’s® XX
© 2013 Levi Strauss & Co.
www.levisvintageclothing.com
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Safely preserved in a vault deep inside our headquarters in San Francisco lies an archive of over 20,000 rare and unique examples of Levi’s® clothing and artefacts dating back to as early as 1873. Kept at an even temperature and wrapped in unbleached cotton, these delicate specimens are carefully protected by the Levi’s® Historian and strictly reserved for the use of our designers. Each season, our team pores through the archives with white-gloved hands, uncovering the secrets of our past and then bringing them back into the world through faithful reproductions that are as fresh now as they were back then.
THE
ARCHIVE
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Item:
Notes:
1944 501®
100% cotton / 14 oz. red selvage Cone Mills denim / High waisted / Regular fit / Concealed rivets / Painted arcuate / Unbranded buttons and rivets
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
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Item:
Notes:
1960s Levi’s® Super Slim Spikes
100% cotton / Wide gauge twill / High waisted / Skinny fit / 13” cuff opening / Black tab / Zip closure
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
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Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1940s Levi’s® Reversible Leather Jacket
Reversible brass Talon zipper / Label in pocket / One side leather, other heavy cotton twill / Leather side: One welt pocket on chest, two welt pockets on hips, belted back / Cotton side: One leather welt pocket on chest, two leather welt pockets on hips, belted back, pleated action back
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Item:
Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1960s Levi’s® Climate Seal Bomber
Nylon body / Two welt pockets / Faux fur collar / Quilted lining / Gold Talon zipper
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Notes:
FROM THE ARCHIVE FALL WINTER 2013 REPRODUCTION
1930s Levi’s® Leather Coat
Two welt pockets at chest / Two patch pockets with flaps at hips / Belted back with removable belt at front / Sheepskin collar / Wool lining
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Detroit in the 1960s was an exciting city with an explosive music scene. While a new wave of garage bands churned out revolutionary rock and
roll, Motown Records was introducing Young America to Motor City’s new groove. And in the innermost part
of the hardworking home of the American Car industry, youth from the surrounding neighborhoods gathered together, soaked up the new sounds
and established their own style.
For Fall Winter 2013, Levi’s® Vintage Clothing™ pays tribute to Mo Town’s
musical revolution and the slick stylings of the people that were there.
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1950s Levi’s Sportswear sweatshirt, 1960s Levi’s® super slim Spikes
Previous1930s tri colour sweater, 1960s Sta-Prest® cords
Crew graphic tee, 1960s Levi’s® super slim Spikes1950s rodeo shirt
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1950s Levi’s® Sportswear cardigan, Levi’s® Checkerboard rodeo shirt, 1960s 518 White Levi’s®
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1960s Vertical stripe tee, Levi’s® White Tab cord vest, 1960s Levi’s® super slim Spikes
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1960s turtle neck sweater, 1960s Levi’s® button down shirt, 1960s Levi’s® super slim Spikes1960s baseball sweatshirt
Previous1960s baseball sweatshirt
1960s Levi’s® button down shirt
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1960s knitted shirt
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1950s Levi’s® Sportswear sweatshirt
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1960s turtle neck sweater, 1960s Levi’s® button down shirt1960s knitted shirt
1960s stripe tee
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1960s turtle neck sweater,1960s Levi’s® super slim Spikes
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1950s tee, 1940s Levi’s® reversible leather jacket, 1933 501® Jeans, 1920s KoverupsPrevious
1960s turtle neck sweater, 1960s 519 Bedford cords
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1950s tee, 1940s Levi’s® reversible leather jacket, 1933 501® Jeans, 1920s Koverups
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1960s turtle neck sweater, 1960s Levi’s® button down shirt, 1930s Levi’s® leather coat, 1954 501®z Jeans
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Fringed leather jacket, 1967 505® Jean1960s Sherpa lined Type III jacket
1950s fringed suede jacket, 1960s stripe tee, 1960s 519 Bedford cords
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1940s Levi’s® wool jacket
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1940s Levi’s® wool jacket
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1960s turtle neck sweater, 1960s Levi’s® Climate Seal Bomber jacket, 1960s Sta-Prest® cords
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Levi’s® Checkerboard rodeo shirt, 1960s 519 Bedford cords
Previous1950s tee, 1940s Levi’s® reversible leather jacket, 1933 501® Jeans
1960s turtle neck sweater, 1960s Levi’s® button down shirt, 1930s Levi’s® leather coat, 1954 501®z Jeans
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Levi’s® Checkerboard rodeo shirt, 1960s 518 White Levi’s®
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1955 Sawtooth denim shirt, 1960s Levi’s® super slim Spikes
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1950s Levi’s® rodeo shirt, 1960s 519 Bedford cordsWool scarf, Yellow belt, Sunset belt
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1960s 519 BEDFORD CORDS
1960s STRIPED TEE
In the early 1960s, Levi’s® developed a casual corduroy pant as an alternative to its other denim five-pocket offerings. Originally given the lot number 911 but later called the 519, it was made from sturdy Bedford corduroy and featured a zipper fly, tapered inseam and an impeccably slim fit.
In the swinging, techni-color 1960s, Levi’s® began to evolve the plain white tee by introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The Levi’s® Vintage Clothing™ 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt with a high neckline and a chest pocket. It is offered in different colors and with different repeat patterns.
FOGHARVEST GOLDOLIVEWINDSOR WINE
GREEN STRIPERED STRIPEYELLOW STRIPE
FALL AND
WINTER 2013
Although the Levi’s® 501® is arguably the most important garment of the modern age, Levi Strauss and Company is also responsible for introducing or popularizing a series of other iconic pieces of clothing throughout the last two centuries. Every season, Levi’s® Vintage Clothing™ offers a selection of the most notorious of these “Icons”, reviving the fits, fabrics and details of original garments found in the Levi’s® Archives.
Quality never goes out of style
Details Available Colors
Details Available Colors
MEN’S
ICONS
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1954 501®Z JEANS 1950s TAB TWILL CHINOS
1950s SHORTHORN SHIRT 1950s SPORTSWEAR TEE
In the 1950s, Levi Strauss & Co. added a zipper to its iconic 501® Jean to appeal to East Coasters who were uncomfortable with the traditional button fly. Aside from the “Z”, the 1954 501®Z Jean was like all other 501® Jeans of its time. Built from 12 oz. Cone Mills red selvage denim and had two covered rivets on both back pockets, a leather Two Horse patch and a double needle stitched Arcuate.
Popular with service station attendants, repairmen, college students and beat poets, Tab Twill Chinos were affordable work pants originally inspired by US military uniforms. The Levi’s® Vintage Clothing™ Tab Twill Chinos feature a Tab Twill label on the waistband, tunnel belt loops and strong welt pockets made from genuine boat sail cloth. They’re regular fitting and have been heavily washed for added softness.
The Shorthorn shirt derived its name from the Shorthorn bull depicted on the label. It retained the bold colors and inventive check patterns of western shirts, but was stripped of flashy rodeo details. The Levi’s® Vintage Clothing™ 1950s Shorthorn Shirt is offered in both a yellow and a brown check cotton flannel and features two flap pockets and a Levi’s® Western Wear Label.
Americans had more opportunities for leisure in the ‘50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, The Wild One. It is made from 100% cotton and bears the original ‘50s-era Levi’s® Sportswear of California label.
RIGIDEAST SIDERBLUNTKROMERNEW RINSENEWTOWN
PRARIE SANDGREY
YELLOW CHECKBROWN CHECK
MILK WHITE DARK GREY MELEPINE NEEDLE HONEY BOSSA NOVA BLACK
Details Available Colors
Details Available Colors Details Available Colors
Details Available Finishes
MEN’SMEN’S
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1947 501® JEANS
1955 SAWTOOTH DENIM SHIRT
When World War II ended, Levi Strauss & Co. offered up a new, slimmer fitting 501® to usher in the style of post-war America. Stripped of unnecessary details like the cinch and suspender buttons—the 1947 501® Jeans were made of 12 oz. Cone Mills red selvage denim and had two covered rivets on both back pockets, a Two Horse leather patch and a big “E” Red Tab.
This is one of the many versions Levi’s® made of the Western denim shirt, and certainly the most classic. It’s referred to as the Sawtooth shirt due to its distinctive pocket flap shape, which resembles the teeth of a saw blade. It is slim fitting and has mother of pearl snaps, Western yoke detailing and the Levi’s® Western Wear Label.
RIGIDROUGH HOUSEVANISHING POINTTUMBLEWEEDNEW RINSERAM SHACKLED
BRIGHT BLUE
EMBROIDERY(Randomly placed mushroom embroidery)
ALL IN ONE
The classic one-piece long underwear, commonly referred to as the Union Suit, originated in the United States during the latter part of the 19th century. This Levi’s® Vintage Clothing™ 1920s All in One is made from a red melee wool and cotton blend with a woven placket at front, bone buttons and a button flap rear referred to as the fireman’s hatch.
RED MELE
Details Available Finishes
Details Available Colors Details Available Finishes
MEN’SMEN’S
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1950s 701® JEANS
BASEBALL TEE
Details Available Finishes
Details Available Colors
In the 1930s, Levi Strauss and Company introduced the first five-pocket jean especially built for women: The 701®. It was feminine, high-waisted and had a wide, straight leg. The Levi’s® Vintage Clothing™ 1950s 701® is made from a soft 10 oz. pink selvage denim, has a Red Tab, spade shaped back pockets, a long talon zipper fly and concealed back pocket rivets.
A classic Baseball Tee from the “Bad News Bears” era with half-length contrast sleeves, an easy fitting body and the Levi’s® Lazy L label. It is offered in a fog color with contrasting Raglan sleeves in either Pine Needle or Winsor Wine. Made in standard men’s sizes and extra small for women’s.
Along with women’s specific product, most Levi’s® Vintage Clothing™ products are available in smaller sizes suitable for women. Mix and match to see how versatile the product is.
RIGID
FOG/PINE NEEDLEFOG/WINSOR WINE
1950s SPORTSWEAR TEE
Americans had more opportunities for leisure in the ‘50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, The Wild One. It is made from 100% cotton and bears the original ‘50s-era Levi’s® Sportswear of California label. Made in standard men’s sizes and extra small for women’s.
MILK WHITE DARK GREY MELEPINE NEEDLE HONEY BOSSA NOVA BLACK
Details Available Colors
Available in
Women’s Size
WOMEN’SWOMEN’S
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How to
WASH, WEAR& CAREfor your
RIGID 501®s
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Keep ‘em Rigid WASH ‘em GOOd
DIP IN THE ‘TUB
Some folks like to wear their rigid 501®s without washing. The wear effect on a true rigid jean will always give the most dramatic look. You can dry-clean, but that’s
only if you don’t mind chemicals being used on your denims. Some people spray vinegar when their jeans hang inside out to remove any odour. Some simply hang their jeans outside for a few days. Folding jeans into the freezer also does the same job.
If you prefer a thorough wash and simply don’t have the time for handwashing, wash inside out at 86° F / 30° C. Don’t tumble-dry: it’ll shrink too much. Dry in the
open air if you can, or hang them in a warm place until crispy dry. Long-term shrinkage will occur over several washes.
The very first time you wear your 501®s, climb into the bathtub and let them soak on your body for up to half an hour. Drain the tub, squeeze the excess water from
your legs then get outside in the sunshine to dry them into your shape. Otherwise, bend and stretch while wearing them indoors until you can carefully slip out of them and dry them over the back of a chair. When your jeans are dirty, simply climb back into the bathtub and wash with a little soap.
If you don’t plan to wash your 501®s, buy one size smaller in the waist and true size for length. After a few wears the waist will stretch to your size.
If you plan to wash your 501®s, buy two sizes bigger in the waist and length and wash to achieve your size.
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The following guidelines are considering law of averages
with our Levi’s® Vintage Clothing™ 501® jeans. Each denim
will shrink and skew in a slightly different way. Different
temperatures will also have an effect. The options for how
you wash, wear and care for your 501® jeans are vast.
It’s up to you to make your choice and stick to it.
Enjoy this journey and long-term love affair.
GET THE RIGHT FIT
If you plan to shrink your 501®s in the bathtub, buy your true size in the waist but two sizes bigger in length. After shrinking in the bathtub, make sure to stretch the waist back out while still wet: this method will help achieve a slimmer silhouette.
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one that suits you best
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1970s Levi’s® tee, 1970s 684® Jeans
The Levi’s® Brand first used the Orange Tab on a line of affordable,
slim-fitting jeans, jackets and shirts designed for the Young Americans of the 1960s and 70s. To this day,
the Orange Tab is synonymous with simple and clean design as well as
the free and easy spirit of the times.
Made in the USA exactly as it was when it was first introduced,
the Levi’s® Vintage Clothing™ Orange Tab Collection revives this
family of true American classics and offers it up to a new generation of
rebels and revolutionaries.
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1970s Levi’s® tee, 1960s chambray shirt1970s Levi’s® sweatshirt, 1960s 606® Jeans
Previous1970s denim shirt, 1970s 684® Jeans
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1970s Levi’s® tee, 1960s 606® Jeans
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1970s Levi’s® tee, 1960s 606® Jeans
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1970s denim shirt, 1960s 606® Jeans customised
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1960s chambray shirt, 1970s Trucker jacket, 1970s 684® JeansPrevious
1970s Levi’s® tee, 1970s 615® Jeans
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1970s Trucker jacket, 1970s 615® Jeans
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1970s Levi’s® tee, 1970s denim shirt, 1970s denim jacket1970s denim jacket
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1970s denim shirt1970s denim jacket
Previous1960s chambray shirt, 1970s denim jacket, 1970s 684® Jeans
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1960s chambray shirt, 1970s denim jacket, 1970s 607® Jeans
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1970s denim shirt, 1970s 684® JeansPrevious
1970s denim shirt, 1970s 615® Jeans
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1960s 606® Jeans
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1960s 606® Jeans
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1960s 606® Jeans1970s Levi’s® sweatshirt cut off, 1970s 684® Jeans cut off
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1. Black ink leather patch 2. Copper shank 3. Bar tacks instead of copper rivets 4. Talon zip fly 5. Orange tab 6. Line Eight construction 7. Single thread color 8. Seven belt loops 9. Double fell seam 10. Long, lean back pocket
10 things you really oughta know about Levi’s® Orange Tab
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MEN’S 1970s LEVI’S® SWEATSHIRT MEN’S 1970s TRUCKER JACKET
MEN’S 1960s CHAMBRAY SHIRT MEN’S 1970s DENIM SHIRT
MEN’S JEANS
1960s 606® SUPER SLIM 1970s 615® REGULAR FIT
1970s 607® BOOTCUT
MEN’S 1970s LEVI’S® T-SHIRTS
RINSE / BLACK OVERDYE / DOUBLE TROUBLE
BLUE MELE / RED MELE
LEVI’S JEANS GUARANTEE TICKET BATWING
RIGID / MEDIUM / STONE BLEACH / BLACK OVERDYE
RIGID / BLACK OVERDYE
RIGID / MEDIUM / STONE BLEACH
RINSE / BLEACH
MEDIUM
FALL WINTER 2013 • FALL WINTER 2013 •
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WOMEN’S 1970s TRUCKER JACKET
WOMEN’S 1960s CHAMBRAY SHIRT WOMEN’S 1970s DENIM SHIRT
WOMEN’S JEANSWOMEN’S BASEBALL TEE
1960s 606® SUPER SLIM CUSTOMISED 1970s 684® BELL BOTTOM
MID RINSE / SUPER BLEACH
MEDIUM
LEVI’S JEANS
DARK / STONE BLEACH / BLACK OVERDYE MEDIUM / LIGHT
MID RINSE / SUPER BLEACH
FALL WINTER 2013 • FALL WINTER 2013 •
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SALES INQUIRIES
EUROPE
Martin WhiteLevi’s® XXEuropean Sales Director+31 20 572 [email protected]
FRANCE & BELGIUM
Dylan JulienLevi’s® XXSales [email protected]+33 67 897 8718
Olivier JacobyLevi’s® XXSales [email protected]+33 67 388 4479
GERMANY, AUSTRIA & SWITZERLAND
Ricky AlstonLevi’s® XXSales [email protected]+49 152 5795 0104
ITALY, GREECE & TURKEY
Gabriele RoccatoLevi’s® XXSales [email protected]+39 3408 310 080
Alessia GrecoLevi’s® XXSales [email protected]+39 3489 405 735
NORDIC & THE NETHERLANDS
Nils SchéleLevi’s® XXSales [email protected]+46 70 3980 501
Marcus BohmeLevi’s® XXSales [email protected]+46 766 333 501
SPAIN & PORTUGAL
Annamaria FerranLevi’s® XXSales [email protected]+34 62 745 2214
UK & IRELAND
Pamela ParkeLevi’s® XXSales [email protected]+44 7860 929 505
Carlos WilliamsLevi’s® XXSales [email protected]+44 7843 296 573
Beatriz LosadaLevi’s® XXSales [email protected]+44 7854 956 460
JAPAN
Yosuke OtsuboLevi’s® XXSales and Marketing [email protected]+81 3 6418 5501
Shinohara KatsuyukiLevi’s® XXSales [email protected] +81 3 6418 5501
USA & CANADA
Dave CouryNamaste USAPresident+1 917 834 [email protected]
Alishea RayNamaste USAWest, Los Angeles+1 213 689 [email protected]
Traci McRobbieNamaste USAWest, Los Angeles+1 213 689 [email protected]
Eric DavisNamaste USAEast, New York+1 212 242 [email protected]
PRESS INQUIRIES
JAPAN
Takeshi MikamiPR01+81 3 5774 [email protected]
USA
Michael WilliamsPaul WilliamsNew York+1 212 925 [email protected]
Ali PaulPaul WilliamsLos Angeles+1 310 858 [email protected]
MARKETING
Joshua KatzLevi’s® XXDirector+1 415 501 [email protected]
Raul MendozaLevi’s® XXManager+1 415 501 [email protected]
EUROPE
Nana MurbandonoLevi’s® XXManager+31 20 572 [email protected]
USA
Ben StarmerLevi’s® XXManager+1 303 503 [email protected]
Olympisch Stadion 331076 DEAmsterdamThe NetherlandsT +31 20 572 0200F +31 20 572 [email protected]
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