g lden streets - golden triangle

G lden StreetS

GOLDEN TRIANGLE BIDAnnUAl rePOrt 2012

GOLDEN TRIANGLE BIDAnnUAl rePOrt 2012

G lden StreetS

Golden Triangle BID 1120 Connecticut Ave., NW Ste 260

Washington, DC 20036 goldentriangledc.com

ANNUAL REPORT 2012

5© 2012 Golden Triangle Business Improvement District

MESSAGE TO OUR MEMBERS

The Golden Triangle is the premier and unparalleled business location in the

greater DC region—it is literally the Gold Standard. Business and association

leaders choose the Golden Triangle as a location for their offices, shops and

restaurants because it is connected to the world. Residents, employees and

visitors alike enjoy spending time in the neighborhood because it is a welcoming

environment for all.

During the past year, the Golden Triangle BID has accomplished many objectives

that work towards maintaining the Gold Standard of business for our mem-

bers. Notable projects coming to fruition this year include the completion of a

beautifully landscaped median along Connecticut Avenue and several creative

public light art projects. Additionally, the BID activated neighborhood parks

with popular traditional events, such as summer concerts, and well-received

new events, such as Pilates in the Park. An updated cutting edge social media

platform publicized these events and others.

The BID prides itself on maintaining an attractive, welcoming and clean environ-

ment; it is a core service of ours and one we take great pride in. During 2012, the

BID installed DC’s first-ever rain garden on public space and launched a pilot

recycling program with new receptacles on sidewalks. We added vibrancy to the

streets by coordinating with property owners to plant beautiful yellow flower

displays outside their buildings. The Ambassadors also continued to offer top-

notch concierge level services, and BID staff expanded efforts to keep streets

safe, earning them recognition from FEMA with an honorable mention Individual

and Community Preparedness Award.

As 2012 draws to an end, we prepare for the third renewal of the Golden Trian-

gle’s charter in the fall of 2013. Throughout the next five-year charter period,

we are dedicated to serving our members with the best programs and services.

Everything about the Golden Triangle experience says quality, attention to detail,

and an unflagging commitment to enhancing how people and businesses enjoy

this simultaneously classic and modern business district. We aim to bring the

Gold Standard to all who enjoy the neighborhood now and for the years to come.

Gregory B. Meyer leona AgouridisPresident Executive Director

2012 ANNUAL REPORT

6 © 2012 Golden Triangle Business Improvement District

Great cities have great avenues, and these avenues provide a sense of identity and place that is unmistakable. During the

past year, the second phase of the Connecticut Avenue streetscape project

was completed, which is a major milestone in the transformation of the Golden

Triangle’s central corridor between the White House and Dupont Circle. Along

this famed corridor, a landscaped median with seasonally-rotated plants re-

placed 8,000 square feet of asphalt. The lush landscaping is enhanced with

artistically designed lights that cascade up four blocks of Connecticut Avenue.

Upon completion of the median, Mayor Vincent Gray, Council Chairman Phil

Mendelson, Councilmember Jack Evans, and other city leaders kicked off the

holiday season with a ceremonial lighting of the Avenue on December 11, 2012.

The visual display of lights and vibrant plantings creates a remarkable ambiance

on the Avenue. In the coming year, many sidewalk improvements will be made

with new pavers, larger tree boxes and street furniture.

GOl en AddreSS

8 © 2012 Golden Triangle Business Improvement District© 2012 Golden Triangle Business Improvement District

During the past year, the strategic integration of several public light art projects

throughout the neighborhood has created a sense of place and creativity in the

Golden Triangle. The BID collaborated with artist Alexander Cooper to take the

Connecticut Avenue median experience to the next level, by designing color,

pattern and movement programs for the lights along the corridor. In addition

to the lighting of the median, the BID partnered with the DC Commission on

the Arts and Humanities to create distinct light-enhanced wall art for two Metro

Stations—“Farragut Spheres” by Michael Enn Sirvet at Farragut West on 17th

Street, and “Pulse” by Jefre Manuel at Farragut North on K Street. These stations

are among the most heavily traveled in the Metro system, anchor both sides

of Farragut Square Park and are located on major thoroughfares. Hundreds of

thousands of workers and visitors will benefit from the beauty and illumination

of these works of art.

2012 ANNUAL REPORT


Free concerts, a 14-year tradition, and other events in area parks fuel the Golden Triangle’s cosmopolitan vibe. This summer, hundreds of people danced, painted, or just relaxed as local musi-

cians played salsa, pop, and rock during the Golden Triangle Summer Concerts.

“Pilates in the Park” was a huge success with attendance tripling by the end of

the season. Certified instructors from neighborhood studios taught free, hour-

long Pilates and yoga classes to the many area workers and residents. Bike to

Work Day attracted more than 500 participants to the Golden Triangle-spon-

sored pit stops in Farragut Square and Murrow Park. Cyclists finished their ride

with a light breakfast provided by the BID and received bike safety information,

along with their Bike to Work Day t-shirt. The BID activated Murrow Park for

area workers during lunch hours in the summer with temporary picnic tables

and fun lawn games to spark healthy competition among coworkers.

GOl en tIMeS


During the past year the BID developed a robust social media platform, which

was integral in the success of several events. The BID capitalized on social

media’s ability to reach a broad and diverse audience, and developed new, cre-

ative ways to promote events. The holiday season’s 12 Days of Golden Giveaways

became a “trending topic” on Twitter in the DC area when more than 6,000

people vied for valuable prizes from area retailers—the grand prize was a $1,000

6 FREE SUMMER CONCERTS

gift certificate to Tiny Jewel Box. Twelve properties competed for the inaugural

“best landscaping” award—the winner, Lush Life at 1801 K Street, received one-

fourth of the votes cast on Facebook. In another Facebook contest, voters

chose the name of the newest Golden Triangle artistic bike rack, inspired by the

ducklings that hatch in the courtyard of the National Geographic building each

spring—“Duck, Duck, Bike!” was installed at 1776 G Street.

5 ARTISTIC BIKE RACKS

2012 ANNUAL REPORT


Several green initiatives helped maintain attractive streets in the Golden Triangle, while also creating environmentally- friendly measures. This year the BID launched a pilot recycling program,

which determined the most effective way to utilize public space for recycling.

It was a success and the full program will be implemented beginning in 2013.

The BID also hosted the 5th annual “Flowers for Phones” event in two neighborhood

parks. This event provides a drop off location for area workers to recycle used

cell phones. In return, they receive potted yellow marigold plants. This year, the

BID collected nearly 300 cell phones, along with chargers to be recycled.

This summer, the BID installed the first rain garden on public space at the inter-

section of M Street and Rhode Island Avenue. This concrete traffic island was

transformed into a colorful garden with a practical purpose—capturing and

purifying stormwater runoff from surrounding streets.

GOl en & Green


13 RECYCLING CANS INSTALLED

42,585ANNUAL FLOWERS PLANTED

Throughout the year, beautiful landscaping is seen in private sidewalk gardens

and public space in the Golden Triangle—the product of voluntary cooperation

among property owners. In the spring and the fall, vibrant yellow flowers bloomed

across the neighborhood. Over the summer, the BID launched its inaugural

Golden Streets competition. Twelve properties competed for best landscaping

in the Golden Triangle by developing creative and themed landscape displays.

A public vote, taken through Facebook and totaling approximately 1,100 votes,

determined the winner of the best specially designed and unique landscaping

display, which added creativity to the streets.

2012 ANNUAL REPORT


Clad in signature golden uniforms, the 40-person Golden Triangle Ambassador team welcomes visitors, builds a sense of community, and keeps neighborhood streets clean and golden. Ambassadors provide high-level services consistent with the BID’s

gold standard. Their concierge services include providing directions, making

change for parking meters, snapping complimentary Polaroid pictures, and more.

They also pick up litter, sweep streets, power-wash sidewalks, paint light poles,

remove graffiti, collect trash bags, and landscape public spaces including the

seven area parks. Every Ambassador service or activity helps to maintain the

Golden Triangle as the premier neighborhood in the nation’s capital.

GOl en StreetS


The Golden Triangle seeks to improve the lives of homeless persons in the

neighborhood through its Homeless Outreach program. The program aims to

reduce the number of homeless people by helping men and women meet their

physical and mental health needs and ultimately connect them to housing. The

program did this by employing specialized outreach workers, contracting for

clinical supervision, and working closely with DC social service agencies. In

2012 alone, Homeless Outreach workers provided assistance to 127 homeless

individuals and helped 7 of them find permanent housing.

Maintaining safe streets is as important as keeping them clean. The Golden

Triangle BID issues neighborhood specific crime alerts, conducts regular walks

165ATTENDEES AT AN EMERGENCY PREPAREDNESS EXERCISE

50,000+TRASH BAGS COLLECTED BY AMBASSADORS

of the streets with police officers and holds monthly meetings with safety offi-

cials from all agencies having jurisdiction in the neighborhood. Also, the Golden

Triangle’s emergency preparedness program earned national recognition this

year: honorable mention in the Awareness to Action category of FEMA’s 2012

Individual and Community Preparedness Awards. The program includes exercises

in which property managers, retailers and office tenants develop and discuss

their responses to hypothetical threats, then gather for debriefing sessions to

learn from professionals in the field.

ANNUAL REPORT 20122012 ANNUAL REPORT


FINANCIAL POSITION

COnSOlIdAted StAteMent OF FInAnCIAl POSItIOn 2012

Assets

Cash and cash equivalents $ 1,940,492

Investments in certificate of deposit 3,234,659

Accounts receivable, net 791

Prepaid expenses and other 17,568

Property and equipment, net 155,932

total Assets $ 5,349,442

liabilities and Unrestricted net Assets

Accounts payable and accrued expenses $ 44,314

Deferred Rent 20,243

Deferred tax assessments 64,866

Unrestricted net assets 3,948,879

Property and equipment, net 155,932

Board designated 1,115,208

total liabilities and Unrestricted net Assets $ 5,349,422

COnSOlIdAted StAteMent OF ACtIVItIeS

Support and revenue

BID assessments $ 4,606,697

Grants and others 107,421

Interest income 6,410

total support and revenue $ 4,720,528

expenses

Program Services

Operations Ambassador $ 1,802,145

Homeless Outreach 116,233

Community Programs 427,394

Marketing & Communications 388,927

Beautification & Physical Improvements 544,756

Management and other Administrative 880,448

total expenses $ 4,159,903

Increase in Unrestricted net Assets $ 560,625

COnSOlIdAted StAteMent OF CASH FlOW

Net cash provided by operating activities $ 731,966

Net cash used in investing activities 1,743,752

Net decrease in cash and cash equivalents 1,011,786

Cash and cash equivalents, beginning of year 2,952,278

Cash and cash equivalents, end of year $ 1,940,492

This information has been derived from the financial statements audited by Baker Tilly Virchow

Krause LLP. The complete set of audited financial statements are available upon request from Leona

Agouridis of the Golden Triangle Business Improvement District Corporation.

ANNUAL REPORT 20122012 ANNUAL REPORT


BOARD OF DIRECTORS (as of October 2011)

EXECUTIVE COMMITTE (as of October 2011)

Bill Millar American Public Transportation Association

Satinder Palta Renaissance Mayflower Hotel

Michael Paukstitus Washington Real Estate Investment Trust

James rich Zuckerman Gravely Management

thomas ruder Penzance

Sean Warfield Tishman Speyer

nicola Y. Whiteman Apartment and Office Building Association of Metropolitan Washington

Stanley J. Fineman Ex Officio Wilkes Artis, Chartered

Carl Gewirz Ex Officio

neil Albert Holland & Knight

James e. Brawner Brawner Management, LLC

lynne Breaux Restaurant Association Metropolitan Washington

Hans Bruland The Hay-Adams

Karla Christensen Jones Lang LaSalle

James dean Clarion Partners, LLC

Bradley C. Flickinger CBRE

William A. Grillo Cassidy Turley

thor Headley Hines

John Hinton Lincoln Property Company

Gregory B. Meyer President Brookfield Properties

Casey Brill Vice President PNC Bank

Kathryn Clement Treasurer Vornado/Charles E. Smith

Scott Mead Secretary Lerner Corporation

david Bender Blake Real Estate

Caroline Kruger Boston Properties

ANNUAL REPORT 2012


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Golden Triangle Business Improvement District

0 0.1 0.20.05 Miles

GOLDEN TRIANGLE BUSINESS IMPROVEMENT DISTRICT

g lden streets - golden triangle

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