AS MEDIA FOUNDATION PORTFOLIOAS MEDIA FOUNDATION PORTFOLIO

EVALUATIONEVALUATION

In what ways does your media product use, develop or challenge In what ways does your media product use, develop or challenge forms and conventions of real media products? forms and conventions of real media products? Front CoverFront Cover

Strap Line

Masthead

Cover Lines

Dominant Image [rule of thirds] & Plain background

Block separators

Barcode/price/website

Differences with Differences with front coverfront cover

I have used a medium shot of a female with an ethnic background, to challenge stereotypes.

Use of colour schemes, bold and bright colours to attract my audience of both genders.

The use of different sell and cover lines, as my research showed, what my audience would like out of a hip hop magazine.

SWAGSWAG VIBEVIBEVsVs

In what ways does your media product use, develop or challenge forms and conventions of real media products? contents page

Initial of magazine masthead

Highlights front cover features.

Text layout of ‘contents’

Dominant image focusing on the face.

Layout out of columns for features within the magazine and categorised.

DIFFERENCES WITH DIFFERENCES WITH CONTENTS PAGECONTENTS PAGE SWAGSWAG VsVs VIBEVIBE

The choice of contents within the magazine, adding a wider range.

Using more then 1 image, and adding a Polaroid effect. Also applying colour to my pictures.

I have added in a editors note, to personally address my readers.

In what ways does your media product use, develop or challenge In what ways does your media product use, develop or challenge forms and conventions of real media products? forms and conventions of real media products? Double PageDouble Page

SimilaritiesSimilarities

Differences

•Both magazine, have devoted each page either to images or text.

•The text is placed in columns, and the questions are highlighted in different colours.

• There is also a main quote taken from the interview.

• I have also copied the conventions of the title.

•I have used a range of shot types of the same person, to represent different personalities.

•I have used a different colour layout in order to fit my house style.

•Lastly I have decided to place my text on the left and the images on the right. This is since people tend to look at the left side first, which will make them ready the text, and therefore read about the artist.

How does your media product represent particular How does your media product represent particular social groups?social groups?

However, I have chose to challenge this particular social group, as it is expanding into new cultures and ethnicities. So my magazine is able to represent a variety of social groups, instead of focusing on just 1.

It represents a social group, as this picture can express the hip hop culture:

• Latest trends in urban fashion.

• Keen on buying jewellery to present themselves as being quite powerful.

• Being unique, having trendy hair styles.

• Having confidence and attitude.

• Ethnicity

Hip hop developed through culture, it is based on looping, rapping, free styling, DJing, scratching, sampling and beat boxing.

The stereo typical social group for the genre is working class afro carribean male, between the ages 16 – 24.

They are associated with wearing baggy jeans, baseball caps worn backwards, large t-shirts and loads jewellery.

What kind of media institution might distribute your media product and why?

•IPC Media produces over 85 media brands

•There readers consists of, two thirds being women and 44% of men

•Their brands collectively reach 20 million users every month.

•IPC's also publishes a wide range of magazines to suit everyone.

•They distribute leading music magazine NME and therefore have knowledge and experience within the music genre.

•They also have a wide audience range.

•This concludes, that publishing my magazine will be a good opportunity for the company to expand there audiences and genres of music.

Who would the audience be for your media product?Who would the audience be for your media product?

For my product, I have chosen to challenge the conventions of hip hop

audiences.

•I have chose to aim the magazine to a wider audience, by aiming it towards different backgrounds, instead of just

Afro-Caribbean.

• Firstly by including the ethnic minority, this is since there is a growing number of

Asian people who are interested in the genre.

•Also I wanted to aim the magazine the to both genders, even though I have used a female on the front cover. I have kept the theme and colours quite boyish. In order

to attract both males and females from the age group 16-24.

Bold

jeweller

y

Bright and colourful jackets

New Era

Caps

Big

funky

hair &

fashion

glasses

How did you How did you attract/address attract/address your your audienceaudience??

Large, bold and bright masthead

Dominant image, fits in with hip hop image, latest trends in clothing and jewellery.

Top artists in the genre, that my readers will be familiar with.

New music releases

Celebrity gossip

agreeable price

New and upcoming artists

Very vibrant and consisting colour scheme

Audience FeedbackAudience Feedback

Overall, How Would You Rate This Magazine

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5

6

Excellent Very Good Good O.K Poor

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mb

er O

f P

eop

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Series1

Liked most about the magazine

How to improve the magazine

The choice of colours used within the magazine and the use of images.

The main critique, was the contents page, and improvement was to add more images or text.

What have you learnt about the technologies from the process of What have you learnt about the technologies from the process of constructing this productconstructing this product

Using Moodle to get

resources. Learning the features

of In Design to create my contents

and double page spread.

Using vibe to get up

to date gossip and

features of hip hop

for my own

magazine.

Burning my work onto

a CD using Sonic. Using digital cameras

(shot, angle and type

of shot).

How to use

Photoshop, to

manipulate images.

Using AdobeUsing Adobe

This shows how I used Adobe to manipulate my images, and one of my stages of development. As you can see:

• I changed the levels of the colours, to show more emphasis of the artist on my magazine by making it appear more dominant on the cover.

•I also changed the hue of top, in order to change the original colour, to fit the colour scheme of my magazine.

BEFOREBEFORE AFTERAFTER

Using In-designUsing In-design

BEFORE AFTERAFTER

Another development I made using In Design was adding effects to my images. Firstly I re-adjusted the dominant image, by creating a Polaroid effect and enhancing it further by adding a drop shadow. I used this effect for the following the 3 images below. This is to make my magazine appear more creative and exciting, to attract my audience, as that’s what they would expect to find.

Looking back at your Looking back at your preliminary taskpreliminary task, what do you feel you have , what do you feel you have learnt in the progression from it to the full product.learnt in the progression from it to the full product.

Preliminary Preliminary

TaskTask

Final productFinal product

How to manipulate images on Photoshop

Using In deign effectively to create my article

The use of effects and applying them to my work, such as emboss and drop shadow

Using a house style to keep the magazine consistent.

Use of camera angles and shot types

THANK YOUTHANK YOU

ARE THERE ANY ARE THERE ANY

QUESTIONS?QUESTIONS?