g324 2010 exemplar 2

8/7/2019 g324 2010 Exemplar 2

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Advanced Portfolio Exemplar 2

Set brief 1 – Main task: Music promo video; ancillary tasks: website homepage for theband and a cover for its release as part of a digipak.

This is a group production but an individual blog (which also has links to the individual

blogs of the other members of the group). The candidate has posted their completeportfolio on their blog (http://fahminaali.blogspot.com ), including the artefacts, which areclearly labelled for ease of navigation. The candidate’s ‘journey’ is very clear throughthe 50 entries. Both moving image and print skills have clearly been taught and it isevident from the blog that an appropriate amount of time has been allocated to a unitworth 50% of the A2 marks (the first entry was made in December, the last in May). Thecentre’s coversheet assessment comments were detailed and focused and greatlyaided moderation.

Main task -Music Promovideo

Low level 4 - 32/40. The centre has accurately awarded thecandidate a low level 4 for the main task and gives clear reasons forgiving a different mark from her partners for thiselement:

Camera

Uses a widerange of usuallywell-framedshot distancesand angles.

Thecombination ofshots createsthe desiredunsettled feel

http://fahminaali.blogspot.com/

http://fahminaali.blogspot.com/

8/7/2019 g324 2010 Exemplar 2


EditingFast paced, wellsynchronisedwith the beat ofthe soundtrack.

Effective andcontrolled useof visual effects,including colourcorrection andchroma key

Mise en scenehas beencarefullyselected andconstructed interms of setting,props, costume,makeup, figureand lighting.

8/7/2019 g324 2010 Exemplar 2


Ancillary task 1- digipak

The artefact is Low level 4 – 9/10 – BUT, although the Centre has assessedthe standard of production accurately, the candidate’s own blog seems tosuggest another member of the group produced the digipak! (See ancillarybelow!)

Produced fourpanes.

Followsconventions(although thereis no text on thespine and CDtray is arguablyupside down).

Plenty of originalimages. Carehas been takenin terms of miseen scene

Institutionaldetails in place.Design ties in

with the album

Typographygenerally wellselected (anddrop shadoweffect to tie inwith the red ofthe champagneglass) BUT ‘TheGhost

Frequency’ is indifferent fonts onthe CD tray andthe front panel.

8/7/2019 g324 2010 Exemplar 2


Ancillarytask 2 -website

Level 1 – due to minimal evidence of a contribution to the website. Given the Centre’scomment about this candidate’s actual contribution (saying they “ worked co-operatively”) – it is difficult to up hold the level 3 mark (7/10), as they don’t seem tohave made an active contribution to the website. It’s vital that every member of a grouproduction is actively involved in producing each

artefact.Seeabove!

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Planning Level 4 - Extremely comprehensive research and planning evidenced throughout theblog supports the Centre’s mark of 17/20 – would have been higher with more activework on website and

digipak.Planning isexcellent,including:researchingsimilarvideos &targetaudience;looking at

specialvisualeffects;allocation ofroles;planning thefilmingspace;recce shots;costumeplans;

shootingschedule;riskassessment;producingan animatic;editing arough cut &gettingaudiencefeedback

before thefinal edit;researchingand draftingdigipaks &websites;brandingacross allthreeartefacts

8/7/2019 g324 2010 Exemplar 2


8/7/2019 g324 2010 Exemplar 2


Thepresentationof this usingICT is alsoexcellentwith the blog

includingembeddedimages andvideo; useof YouTube,Flickr,Slideshare;Vimeo, MySpace, etc

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Evaluation Low level 4. The Centre assessed this work accurately with this low level 4

mark (16/20) – it shows many elements of excellence in the presentation andsome of the coverage, but it is notconsistent.

Each question isa separateentry. It makesexcellent use ofdifferent aspectsof ICT in eachanswer:embeddedsound files, linksand images,Facebook,Slidesharealthough theanswers are alittleunderdevelopedfor a high level 4

g324 2010 exemplar 2

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