g324 inset exemplar 1

8/7/2019 g324 Inset Exemplar 1

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Advanced Portfolio Exemplar 1

Set brief 2 – Main task: Teaser trailer; ancillary tasks: poster for the film and a filmmagazine front cover, featuring the film.

This submission demonstrates how well the electronic presentation of the

artefacts, research, planning and evaluation can work. All the candidate’s work ison the blog (http://enorfmcmanusb.blogspot.com/ ), including the artefacts, whichare clearly labelled and tagged for ease of navigation. Earlier drafts are includedand clearly labelled. Both moving image and print skills have clearly been taughtand it is evident from the blog that an appropriate amount of time has beenallocated to a unit worth 50% of the A2 marks. The centre’s coversheetassessment comments were detailed and focused and greatly aided moderation.The marking of the main construction was harsh by the Centre but this wasbalanced by the generosity of the marking of the Evaluation and their slightly highPlanning marks. The two ancillaries were accurately marked. The Centre markwas 82; overall the moderated mark would be 81

Main task - teasertrailer

Low Level 4 –34/40The work shows Excellence in the creative use of many (if notmost) of the technical skills set out on p 75 of SpecificationCentre has been harsh in awarding a high level 3 (30/40). Theircoversheet says:

CameraUses a fair range ofwell-framed shotdistances and angles(included canted anglesas needed). Cameraonly unsteady whereneeded for narrativepurposes. This iscontrolled and effective.

Uses pulled focus effecton light to show subjectgaining consciousness

http://enorfmcmanusb.blogspot.com/

http://enorfmcmanusb.blogspot.com/



EditingPace increasesthroughout to build uptension/excitement;appropriate non-linearapproach to narrative

but sets up genre andenigma . Effective useof dissolves andsuperimposition onlywhen needed. Alsouses cuts to createpace.

Uses intertitlesappropriately(especially as this

trailer also uses voiceover and dialogue fromfilm)

Effective and controlleduse of visual effects

Thoughtful choice oftitle font



Mise en sceneCareful selection of/construction ofmise en scène, including setting,props, costume, makeup, lighting andfigure/performance

Uses Institutional conventions egproduction company details – but lackssome expected details at the end

SoundMultilayered soundtrack. Effective useof well-recorded voiceover and soundeffects. Musical soundtrack createsmood and controls the changes ofmood and pace throughout.



Ancillary task 1 -film poster

Centre awards low level 3 appropriately (7/10). As they say:

Follows conventionsbut the layout iscramped and therange of typographyis not alwaysappropriate Sometext is difficult toread especially as ithas beensuperimposed on a‘busy’ image.

Care has been takenin terms of mise enscene

The institutionaldetails are in placeincluding tagline,credit block andcritical quotation.

The poster does tiein with the film



Ancillarytask 2 - filmmagazinefront coverfeaturing the

same film

Again the Centre is accurate in awarding a low level 3 (7/10). Asthey note:

Followsconventionsand showssomeoriginality indesigning anew

magazine

Employs arange offonts; hassomeconsistencyuse of fonts inthe straplines

Uses the

space well,largelyintegratingtext andimage

Originalimages

But…The central

image is outof focus andsecondaryimage isawkwardly cutout

It needs morecare inproofreadingand the strip

at bottom ismissing sometext



Planning Mid level 4 – 17/20. The centre was slightly generous in its marking of

this element, awarding the candidate a high level 4 (19/20), saying:

The blogevidences a goodlevel of detail andengagement inboth the researchand planningstages for all

three artefacts.Research andplanning islargely excellent;use of ICT inpresenting thework is mainlyproficient,although theirbody text is verysmall!

Analysed teasertrailers for thesame genre,investigatingstylistic detailsuch ascamerawork andissues ofrepresentation

Undertookaudienceresearch

Produced atimeline andstoryboard

Also presented arough cut of thetrailer allowing for

improvementsbeforesubmission



Evaluation High level 3 – 16/20. The Centre awards a high level 4 (19/20) which isfar too generous:

Uses a variety ofapproaches toanswer the fourset questions,embedded videocommentaries,comparativeimages andanalysis UsesICT fairlyproficiently butthe font size israther small, thelayout slightlyuntidy)

Questions areclearly labelledand tagged forease of

navigation but areslightly lessdeveloped thanthe initial impactsuggests.

Audiencefeedbackquestion couldhave linked to theentry on the blog

showing thequestions andgraphs, forexample.

The clip artdoesn’t add muchvalue and the useof screen shots inthe technologyquestion was

somewhatdescriptive.

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