g324 music video brief where to start

13
Teaching the Music Video Brief Nikki Blackborow The Latymer School

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Page 1: G324 music video brief where to start

Teaching the Music Video Brief

Nikki Blackborow The Latymer School

Page 2: G324 music video brief where to start

Web/video Resources

Our blog: http://latymermediamusicvideobrief.blogspot.com/

All links and illustrative images, videos and playlists, productionwork examples, student blogs, production templates, examplesof treatments, storyboards etc can be found here on the blog

LatymermediaLongroadmediaHurtwoodhousemediaCoombemedia

Page 3: G324 music video brief where to start

Outline of A2 course

June (of Year 12) – Dec: Music Video Brief G324 (AS Brief: Film Opening sequence)

Jan: exam leave

Feb – May: G325 Critical Perspectives (Contemporary Media Regulation: Film and The Press)

June: exam leave

Page 4: G324 music video brief where to start

Organisation of unit G324

June – July: Introduce Music Video – form and style. Teach construction and performance. Use workshop video as a ‘prelim’ task. Focus on practical/creative skills. Students start their blogs.

Sept – mid Oct: Teach music video theory, ancillary tasks and wider issues. Set individual research and planning tasks for homework, one task per week

Mid Oct - Nov: Group research, planning & production work.

Dec: Audience screenings, evaluations and self/peer assessment. Agree levels and marks.

Jan: Teacher comments, produce compilation. Submission of coursework

Page 5: G324 music video brief where to start

Teaching Music Video

Summer Term of Y12 ideal time to start this unit

1st few lessons - lots of exposure to range of music videos

Aim - to build up confidence with terminology and increase understanding of the how and why of construction

Introduce a simple analysis framework

Students should understand that music video is a distinctive form

Useful to compare/ contrast to other forms – film, TV advertising, trailers etc

Page 6: G324 music video brief where to start

Theory/ theorists

Andrew Goodwin ‘Dancing in the Distraction Factory’1992

Carol Vernallis ‘Experiencing Music Video: Aestheticsand cultural context’ 2004

-Both available on Amazon

-Ensure the theory is accessible for students – cut itdown to one page of theory for each theorist

– can they use/apply it? If not, it’s not worth doing.

Page 7: G324 music video brief where to start

Other Resources

Essential Books:Pete Fraser’s ‘Teaching Music Video’ (available from the

BFI + Amazon) ‘30 frames per second: ‘The Visionary Art of the Music Video’ (Amazon)

Inspirational DVDs: Director ‘best ofs’ eg The Work of Director Michel Gondry(Amazon)

Page 8: G324 music video brief where to start

Latymer Music Video recent successes

2008 2 BBC Blast winners in Music Video category

2009 ‘I kissed a Boy’

2010 ‘Voodoo Child’

2011 ‘The Fix’

Page 9: G324 music video brief where to start

BBC Blast

National

Competition

Winners

Page 10: G324 music video brief where to start

‘I Kissed a Boy’ by Boy, Interrupted 2009

Currently our most ‘successful’ music video to date

371,028 views on youtube

Screened on MTV’s Gay TV slot on Georgian Television

Translated into Spanish

Screened at gay night club in NYC

Screened at Gay Pride NZ

Latymermedia offered professional partner youtube status as a result

Page 11: G324 music video brief where to start

Voodoo Child 2010

Page 12: G324 music video brief where to start

Teaching + learning

The new syllabus encouraged a re-think on skills development,approaches to creativity and professional practices:

1 day practical workshop each year Focus on performance, camera and editing Lip sync practice for all Understanding of structure and form Quality learning experience – stretch & challenge

Plus: Analysis of music videos, album covers, websites A focus on visual/creative planning from outset Awareness of evaluation tasks from outset Pitching process highly significant

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Assessment

Positive marking systemBreak down the criteria according to your project and

students Is the evidence there? Interactive mark sheetCompilation DVDCandidates in sample create a ‘Dear Moderator’ final

postDo anything you can to ensure the moderator’s job is

made easier