A2 MEDIA STUDIES -

G325

Section B: COLLECTIVE

IDENTITYLesson 1

Look at the Following Images…

• What connects these do you think?• Discuss the answers with your partner – be prepared to share!

G325 Section B Introduction

What Will I Study?

• There are four areas you need to understand in preparing for the exam:

1. How do the contemporary media represent nations, regions and ethnic / social / collective groups of people in different ways?

2. How does contemporary representation compare to previous time periods?

3. What are the social implications of different media representations of groups of people?

4. To what extent is human identity increasingly ‘mediated’?

Collective Identity: Youth

The Representation of Teenager in the Media

• Unit Argument: The representation of the Collective Identity of Teenagers is complex and will always depend on;

1. Who Produces the Media2. The Media Form used for the Representation3. The Target Audience for the Representation

Lesson Topics• Lesson 1: Introduction to the Topic/What is Identity• Lesson 2: Representation of Teenagers in Historic Film• Lesson 3: Representation of Teenagers in Historic Film• Lesson 4: Historical Context• Lesson 5: Key Theories and Theorists • Lesson 6: Representation of Teenagers in Modern Film• Lesson 7: Representation of Teenagers in Modern Film• Lesson 8: Demonisation of Youth• Lesson 9: Audience Theories• Lesson 10: How to structure an Answer• Lesson 11: Answer Planning• Lesson 12: Summary of Term 1

Case Studies

• Film: Rebel Without a Cause• Film: Ill Manors• News: London Riots• TV: Youngers• TV: Skins• TV: Misfits• Internet: Social Networks

Final Exam

How will I be assessed?

• Media Studies Final Exam – 10th June 2014

• Section B

• 60 mins for Section B

• Answer Topic: Media & Collective Identity

• Answer 1 Question from a choice of 2

• You MUST discuss at least 2 Different Media Forms

• You MUST refer to historical, present and future

representations

Marks AwardedHow will I be marked?

• Total of 50 marks

• Marks are given for 3 different areas1. Explaination/Analysis/Argument (max. 20)2. Use of Examples (max. 20)3. Terminology (max. 10)

• Examiners will be looking to see how well you:– Answer the actual question asked – not just a general response!– Create an argument and structure your response using case studies and

theories– Apply theory you have learnt to the case studies– Triangulation – how have your brought it all together

What is Identity?

• What do you understand by the term ‘Identity’?

• Spend 2 minutes discussing a definition with the person sitting next to you

• Now make a 4 and discuss your definitions – can you create a suitable group definition?

What is Identity?

• Before we can begin to study ‘Collective Identity’ we need to ensure we understand what the terms mean!

• Identity is constructed in a number of different ways and forms

What is Identity?

What is Identity?

• Identity is the way we feel about ourselves> Your identity is defined by a VALUE CONCENSUS

• This defines and determines what role and status you have to adopt to fit into society.

• Expectations about what makes a ‘good’ person and our understanding of society ensures most will attempt to live up to these expectations without question

Date Term ?, Lesson ? 13

What is Society?

• A system of values made up of social institutions such as; family, education, law, politics, religion, the media, peer groups

• We learn from an early age to see our STATUS in society wrapped up in our lifestyle and ambitions – this is an agreement in society as to how to organise our daily lives

• This is known as a VALUE CONSENSUSDate Term ?, Lesson ? 14

What is Functionalism?

• Some academics believe that if this concensus did not exist - if we were always confused about our values and behaviours – then chaos and anarchy would reign

• These academics as known as functionalists!

Date Term ?, Lesson ? 15

Date Term ?, Lesson ? 16

What is Functionalism?

• Talcott Parsons was a key functionialist thinker

• He believed that the role of social institutions such as family, education, religion and the media is to ensure the passing on (reproduction) of socially acceptable patterns of behaviour

Date Term ?, Lesson ? 17

Date Term ?, Lesson ? 18

Task 1

• Look at the following images

• What adjectives would you use to describe them?

• Why would you use these?

Task 1

• How accurately do these images represent young people in Britain?

• Are they positive or negative representations?

• Why?

Date Term ?, Lesson ? 24

Representation

• The way in which the Media present the world to us.

• They create the real world through a system of codes and signs for Audiences to read

Date Term ?, Lesson ? 25

Representations can change over time…

Date Term ?, Lesson ? 26

Factors that Affect Representation

• Audience Positioning: Consider how different groups of audience react to a subject

• Interaction between groups: What effect will representations have on groups in society

• Cultural Ideology: What expectations does society have about how certain groups or characters behave and operate in society.

Date Term ?, Lesson ? 27

Media and Information

• For many of us, the media is the key source of our understanding of the world

• Example: What is it like to live in Australia?

• If you have never been, how might you know?

• The media is a powerful tool for shaping our attitudes and beliefs – do you agree?

Date Term ?, Lesson ? 28

What Makes You, You?

• You probably are very aware of your own Identity but I would like to get to know you better

• Have a go at the following quiz – please be honest – and answer all the questions

• We will be discussing the answers – I will keep everything confidential

Academic Reading

Reading

• Read the essay extract• Highlight and Annotate any key points

What Makes You, You?

• I’d like you to be creative and construct a Mood Box that demonstrates your own Personal Identity

• Use a shoe box to Create an identity– take you time and make sure you get every aspect of your personality on there!