ga16 | kuching | how to make your marketing engage your audience
TRANSCRIPT
Martin LewisManaging Editor
How to make your marketing engage with your audience
Content marketing isn’t new but many have only just understood it
Good marketing was always dependent on good contentGood content is what engages your audienceRather than what you want them to hearYour messages should wrapped discreetly in what they want to hear Good marketing starts with good communicationGood marketing needs creative people – get some!
Content is king (and it always was)…
16,019,390 views!Three videos
A bookDave Carroll – now a sought after
conference speaker
Who is the greatest
marketeer of all time?
Pic of JC preaching
Is your marketing like shouting at the deaf?
What can marketing and PR do?• Create brand identity• Change customer opinion and perception• Increase sales • Create positive awareness among potential customers• Establish and maintain goodwill among suppliers• Improve client relationships• Assist with recruitment and retention of staff• Increase team morale and motivation
‘Bee’ creative with images
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Martin LewisManaging Editor