GABRIEL LONG

gabelong.com gabriel.long@utexas.edu

(210) 627-5673

EDUCATION The University of Texas at Austin Bachelor of Science, Advertising May 2017 McCombs Business Foundations Certificate

Texas Creative Sequence

Overall GPA: 3.77

EXPERIENCE RedBull – Wings Team, 1st male team member; Austin, TX Present

Strategize local marketing/sampling operations to target specific consumer occasions and reach monthly region goals

Carry out missions in RedBull company car; log consumer interactions in company database; source distribution leads

Generate and execute original marketing strategies to create brand awareness and secure opinion leaders

Blackboard Co. – Intern Extraordinaire; Austin, TX Summer 2016

Studied agency practice, structure and clientele while participating in meetings, shoots, and office day-to-day

Produced competitive analyses for clients that investigated social media presence, geography, UX/UI, and online adv.

Wrote copy, filled social calendars, and proposed new social media practices that were implemented

Evaluated clients current state and pitched new forward thinking initiatives to drive their growth and image

Contributed to the creation of sponsorship and other client decks; organized company server; made a mean cup of joe Favor – Street Team Ambassador, Bike Runner; Austin, TX Fall 2015 – Summer 2016

Oversaw, managed and executed a cooperative marketing campaign with Barley Bean and CycFitness that distributed trackable/measurable premiums and branded merch to an identified target market – UT Austin Greek Life

Fulfilled orders at 100% satisfaction independently with the use of Favor’s mobile app platform, and no handlebars Six Flags America – Market Researcher, Corporate Alliance Intern; Rider of Coasters; Washington, D.C Summer 2015

Constructed, ran and executed an array of Six Flags Corporate Sponsor’s activations that involved social media marketing, promotional materials, interactive games, premiums, raffles, contests, and concerts; Sponsors included: Coca-Cola, Discover, 7-11, Wet Ones, Mike & Ike, Jelly Belly, Juicy Fruit, truTV, NBC Washington

Collected, recorded and analyzed ATS (Attendance Tracking Systems) at 95% accuracy to identify park demographics

Gathered GSS (Guest Satisfaction Surveys) to assess customer attitudes and experiences for overall park improvement

Shadowed and assisted Marketing and Advertising upper management in their various roles including Account Management, Special Events, Brand Management, News Broadcasting, Social Media Management, and Media Buying

ACTIVITIES Undergraduate Research – Researcher with Dr. Kathrynn Pounders; The University of Texas at Austin Fall 2015 – Present

Project goal: to understand the types of issues related to gender and identity young women with cancer face

Tasked with conducting secondary research to identify helpful data and statistics to back an application for a grant

Project goal: to understand the motivation and consequences of selfies – happiness, self-esteem, identity expressed

Tasked with screening potential candidates for interview as well as providing personal experience and input Delta Sigma Pi – Brother, Chancellor, Marketing and Advertising Chair; Austin, TX Spring 2015 – Present

Managed social media campaigns and developed promotions for Uber, Tesoro, Deloitte and Oracle events on campus

Raised $10,000 from fundraising efforts, corporate sponsorships, and selling water bottles on Austin’s 6th street

Innovated, planned, marketed and executed 3 campus events (social, community service and professional)

Led and facilitated 100+ meetings; served as a mediator and established group objectives and timelines for efficiency ADDITIONAL INFORMATION Computer Skills: Microsoft Office Suite, Photoshop, Illustrator, Google Drive, falling into internet search black holes Social Media Management: Facebook, Twitter, Instagram, LinkedIn, Snapchat Interests: Budgeted travel, Photography, Boarding, Hammocks + Books, Soccer, Ping Pong, Party planning