Madr idgab i l and @ gma i l . com

636 293 693

EDUCATION2013 Akacenter, SEO Pos i t i on ing Course .

2008 CIS , Web manag ing and des ign course . (450 hours ) .

2003 - 2004 CECO Center for econom ica l and t rad ing s tud ies . Madr id . Master o f Marke t ing and Fore ign Trade as par t o f the ICEX program. Se lec ted among 1200 app l i can ts .

1997 - 2003 Un ivers idad Pont i f i c i a de Com i l l as ( ICADE) ,Madr id . Bache lo r in Law and Degree in Bus iness Adm in is t ra t i on .

1985 - 1997 E l Prado Schoo l , Madr id . Pr imary and H igh schoo l s tud ies .

EXPERIENCEJanuary 2014 – Present Pr incesa Ya iza Su i te Ho te l Resor t * * * * *L and Far iones Hote ls group - Marke t ing ManagerIn addition to the tasks listed on the previous period (in time) I was made responsible for managing the marketing of Fariones Hotels group. A hotel group composed by Hotel Fariones****, Suite Hotel Fariones Playa****, Apartamentos Fariones*** and Sport Center Fariones. In charge of drafting and designing the annual Marketing Plan detailing each business unit actions and goals. Design and establishment of the new logos and look and feel for the hotel group. Social networks managing. Design and layout of advertising pieces (off and online) and supervision of external suppliers and sponsoring agreements.

November 2013 – December 2013 Pr incesa Ya iza Su i te Ho te l Resor t * * * * *L - Marke t ing ManagerDrafting, design and presentation to the CEO of the annual Marketing Plan, defining budget, marketing and advertising actions (offline and online). Setting of quantifiable goals for each business unit: 18 units (9 restaurants, 5 bars, 1 gelatteria, Thallasso ...). Creative direction and supervision of my subordinates (5) and task distribution and follow up. Hosting and welcoming of VIP guests and journalists from all over the world. Definition of annual guidelines for the strategy establishment by our PR agencies on our target markets (Germany/Austria/Switzerland and UK/Ireland). Selection of journalist and celebrities for press-trips and event sponsoring (for example Alex Polizzi - see piece of news below). Hotels representation at foreign events and local contact with media and local journalists. Drafting of briefings and budget and task supervision of external suppliers: designers, photographers, translators, web services, printing houses, productions and video editors.

June 2013 – October 2013 Pr incesa Ya iza Su i te Ho te l Resor t * * * * *L - Marke t ing Ass is tan tDesign, layout and production of the hotel graphic material and all its business units (flyers, leaflets, PR letters, restaurants and bars menus, Hotel Magazine, Business units catalogues and videos). Design and HTML programming of monthly newsletter in 3 languages. Supervision and edition of the web content. Text drafting for advertorials and hotel presentations and design of advertising pieces for local, national and international media. Day to day contact with our purveyors and PR agencies at London and Munich. Text drawing-up and follow up of press notes, managing communication with the media. Press clipping, ROI and competitors analysis. Managing and follow up of national and international communication campaigns and Social Networks.

2008 - 2013 Quum Marke t ing y Comun icac ión - Ar t D i rec tor and Copywr i te rResponsible for the concepting, art direction and design of printed materials for all kind of events using all sort of materials and tools (Vynils, stands, menus, merchandising, packaging, websites and apps layouts... Brand development and brand/identity design. Project management; managing junior designers (2), national and foreign vendors, printing houses, freelancers and interns. Managing large projects with many complex details (FICOD 09, 24h con Telefónica, Open Nacional de Golf...). In charge of daily client management for accounts such as Spanish Golf Federation, Telefonica, Endesa, Caser, Red.es, BBVA. Copywriting. App. development and video concept and design for events and marketing actions. Packaging and event related merchandising design.

2007 – 2008 Gespromos - Ar t D i rec tor Creating brand concepts and marketing strategies. Responsible for a variety of campaigns from concept through production. We helped Navteq to increase their awareness rate in Spain by 15%. Clients: Samsung, Fujitsu-Siemens, Endesa.

2006 - 2007 De lv ico JWT - Graph ic Des ignerBranding, packaging and logo design. Responsible from conception through resizing print ads for press. Clients: Trina, Rolex, Visionlab.

2003 – 2006 Pub l i c i s España - Graph ic Des igner Evolution from accounts trainee to responsible for creating and resizing print ads for press. Photo retouchal and file preparation for printing houses. Clients: Turespaña, Survival, British Airways, Nestlé Ice-creams, Marca.

LANGUAGESSpanish: native.English: professional proficiency. Lived and worked in

London for eight months. French: advanced level (3 years - French Institute, Madrid) and l ived in Geneva for 6 months.Ital ian: elementary proficiency.

HOBBIESMusic (MusicTogether teacher), Guitar, Volunteering (Missionaries of Charity, Kolkata 2012), Traveling (Vietnam, Corea...) , Photography, Writ ing, Arts, Sports (ski, bike, etc), Reading, Cinema.

SKILLSProfessional knowledge of: Adobe Photoshop, Indesign, I l lustrator, Quark Xpress, Freehand and Dreamweaver. Professional knowledge of Flash, apps. implementation, web

languages (HTML, CSS) and Action Script.Wide experience in dealing with printing houses, preparation of fi les for printing, die and stamping and non conventional printing materials.

Portfolio

Kiko, our mascot

Customization of the hotel´s mascot for the promotion of thematic dinners, Hal loween, Christmas, etc.

Kiko, our mascot

HUESPEDES HOTEL

SOLO CLASE

MASTERCLASS

PRINCESAYAIZA

EN EL / AT THE

SPORTCENTER

JUNIO14 DEJUNE 14th

10:15am10 15h

Check-in participantes10 15hMaster class outdoor11 00hTiempo de aseo12 15hPaleo Brunch13 00h

Tiempo relax piscina14 30h 16 00h-

HORARIO

PRECIOS

15€ACOMPANANTE (BRUNCH+PISCINA)

SOCIOS E INTERESADOS

GratuítaSOLO CLASE10€CLASE+BRUNCH

5€CLASE+BRUNCH

10€

Registered Check-in10 15amOutdoor Master-class11 00amGrooming time12 15pmPaleo-Brunch1 00pm

Pool chill out time2 30pm 4 00pm-

SCHEDULE

PRICES

15€COMPANION(BRUNCH+POOL TIME)

HOTEL GUESTS

GYM MEMBERS & INTERESTED

FreeCLASS ONLY10€CLASS+BRUNCH

5€CLASS ONLYCLASS+BRUNCH

10€

INSCRIPCION / SIGN UP- En el/At the Sport Center Princesa Yaiza. Avenida Papagayo Nº22. Playa Blanca +34 928 519 300 Ext. 5212 o en/or at - Paleocenter Arrecife. Calle Luis Morote Nº15

Portfolio

Nuez Insurances (Bankinter)

Concepting and design of a direct marketing action. A present-box containing a manual of their new visual identity and a Pendrive. This action was targeted to their best cl ients.

Do you sell on internet? - Red.es

Concepting, design and implementation of the visual identity and layout of a plan for the Minister of Industry. The action was targeted to encourage small business owners to sel l on internet. Website: http://www.vendeseninternet.es/vendes/

Caser Fidel ity Program - The Magic of the Desert

Fidel ity program. The package contained a leaflet detai l ing the specifications of the promotion and a l itt le carpet for the computer’s mouse. The top quality of the carpet was without a doubt one of the keys for the big success of the fidel ity program and the great amount of new policies signed during that period of time.

Non conventional design

Wrapper for a chocolate tablet souvenir designed for a baptism ceremony event.

Spanish and Madrid Golf Federations

Redesign of the whole visual identity of both companies, having only as a l imit a necessary resemblance between the old and the new logos.

Endesa Big Clients

Direct Marketing targeted for the assistants to the event placed at the Fair of Sevil le. The pendrive content consisted of the best photos and videos taken on the “Feria”.

Action for Red.es - TIC Demonstration Centers

Concepting and design of the layout and visual identity for public centers to demonstrate the general public the latest advances in Technologies for the Information and the Communication (TIC).

BEFORE AFTER BEFORE AFTER

Portfolio

Catholic Schools Inc.

Proposals for the Annual Congress image contest. The winner was to become the company’s layout for the rest of the year.

T-Shirt design

Designs and i l lustrations for different cl ients and t-shirt stores.

Casti l la la Mancha Government - Children obesity prevention plan

Design of the didactic material for the children obesity prevention plan. The course was given during 2006 and 2007 sponsored by the government of the Casti l la la Mancha region.

Street Marketing Action “Save Tio Pepe Sol”

Graffit ing campaing to protest the withdrawal by Apple of an emblematic ad neon (since 1936) placed at the Puerta del Sol, Madrid. Final ly it has be reinstal led on its original location.

MovilForum Valladol id

Photomontage of the city of Valladol id with key buildings for the event Telefonica MovilForum (published on Telefonica’s international magazine).