gadget bazaar
TRANSCRIPT
Gadget Bazaar is a brand which offers high quality, genuine, branded electronic refurbished products at highly discounted prices. Buying Refurbished Factory Seconds is
a 'Smart Alternative'.
Gadget Bazaar is Indian online shopping site that offers customers and bulk buyers the option to purchase unused branded seconds, surplus, overstock and refurbished electronic products at lowest prices. Physical stores do exist as well.
Cosmetically or aesthetically damaged products are acquired by Gadget Bazaar and stringently tested, repaired, restored to original working condition using original spare parts from manufacturer, repacked, and then offered to customers at highly discounted prices, with a Warranty and full after-sales support with a service network in major cities & towns across India.
Make the Smart Alternative………………
Target Market Overview
Gadget Bazaar provides ‘wind beneath the
wings’ to the rapidly growing e-commerce
ecosystem in India by solving the less
appreciated, often overlooked returns
management problem
Gadget Bazaar products are targeted at
segment of value-conscious Indian
consumers who are looking for ‘Smart
Alternatives’ while making buying
decisions
The goal is to maximize the selling of goods which are returned due to defect or damage by providing excellent service and phenomenal prices.
The company’s aim is to start gaining profit within five years and focus on opening around 100 physical stores across India.
Certified refurbished goods Big On savings One year warranty and protection plan After sales services Return policy Earth friendly
Value Proposition
The companies offering similar benefits to target customers are GreenDust, Genco, Reglobe, Overstock
Genco at the back-end, Amazon on the front-end and reverse logistics as the engine
The company is a big believer in the five R’s –• Reduce•Reuse •Repair•Recycle•Resell
GreenDust helps the planet by ensuring that e-waste stays out of the landfills without causing damage to the environment due to non-recyclable plastic and hazardous toxins
Unique Business Strategy
In India, 4 to 40 percent of goods are returned back due to some malfunction or even minute scratches.
The company works on reverse logistics. Around $12-$15 billion of products get returned every year and then company can spend $4-$6 billion to bring them back.
Incentives
The price of refurbished goods may go down by up to 40-50 percent which attracts the purchase decisions of value-conscious customers.
MOBILE APPLICATIONS
A key step towards
marketing the brand
Our App gives you access to exclusive app-only deals which aren’t available even on our website and nothing else. Just download, login, choose and checkout in easy steps. That’s it. No listings, no categories,no confusion.
The app provides similar navigation as Flipkart, Amazon and other e-commerce companies but provides tremendous discounts and offers.
• Free app• Cash-back feature to make customers revisit • Attractive offers and discounts • Reward users for sharing• Location-based service• Eye –catching app icon• GPS tracker to identify delivery place•Free shipping
Make it go viral…….
Featuring the app ……Official blogs
Emails
Social media groups
and communities
Promote the app
through promo video
Shout out on social
channels
Ask user to rate and
share
Roll out new updates
constantly
Running contests and
campaigns frequently
Getting featured on mobile app
review sites
App Store Optimization ( ASO )
Considering alternative app
store as well
DISCLAIMER
Created by Vandan Kothari, IIT Roorkee, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow