gagan amul
TRANSCRIPT
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PRESENTED BY:
VARUN RAI
SHUBHAM MOHABE
KUNAL ASUDANI
GAGAN SINGH
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Amul
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Market Leader in these product
Butter,MilkPowder,Cheese,Sweets,Chocolate Drink
market share of 85%
Sales turnover has grown from 355 to 1504 US$
Net profit 451.51
Cooperative business model
AMUL
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` Britannia
` Nestle
` Mother dairy
` Local players- nandini,etc` Aavni
` Sanchi
`
Hul` Sourabh
` Cadbury
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Products Major Competitors
Cheese RangeBritannia Cheese, Mother Dairy Cheese,Gowardhan, Kraft
Mithaee Range (Ethnic sweets) Haldirams
Milk Range Mother Dairy, Nestle, Aarey,Gokul
Amul IcecreamsKwality Walls, Mother Dairy, Pastonjee,Vadilal
Chocolate & Confectionery Cadbury, Nestle, Parle
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AMUL CheeseAmul Pasteurised
Processed Cheese100% VegetarianCheese made from
microbial rennet
Amul Cheese
SpreadsTasty Cheese Spreadsin 3 great flavours..
Amul EmmentalCheese
The Great SwissCheese from Amul,has a sweet-dryflavour and hazelnut
aroma
Amul PizzaMozzarella Cheese
Pizza cheese...makesgreat tasting pizzas!
Gouda Cheese
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Competitors
ProductQuality
CustomerAwareness
Pricing ProductAvailability
Advertising ProductRange
Total
Amul 5 4 5 4 3 4 27
Britannia 5 4 4 3 3 5 25
Mother
dairy
4 3 4 3 2 3 19
gowardh
an
3 2 3 2 2 3 15
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MargarineThe Delicious way to eathealth
Utterly Butterfly DeliciousAmul butter
Amul LiteLow fat, low Cholesterol Bread Spread
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` Britannia butter -Available in two pack sizes of
100g and 500g, Britannia Butter does not contain
any added color and so, is the perfect ingredient
for your meals and snacks.` Sanchi
` Sourabh
` Unorganized players
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Competitors
ProductQuality
CustomerAwareness
Pricing ProductAvailability
Advertising ProductRange
Total
Amul 5 5 5 4 5 5 29
Britannia 4 4 4 2 3 3 20
Sourabh 4 3 3 3 1 2 16
Sanchi 3 3 4 4 1 3 18
Unorgani
zed
players
2 3 3 2 1 2 13
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` Promotions
` More of skus for offerings
` Push secondary accordingly such that otherbrands also gets promoted
` Concentrate on quality rather than marketshare.
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THANK YOU