gaia and mou partnership case studies
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Gaia and MOU Partnership Case Studies. Gaia Intro MOU Intro WWE Video WWE Cary Brothers. Gaia Online. #1 Time Spent Site in Social Media Over 7 million monthly unique visitors Peak Concurrent Users – 100K+ #2 Forum on the Internet Over 1 Billion posts. - PowerPoint PPT PresentationTRANSCRIPT
Gaia and MOU Partnership Case Studies
Gaia Intro
MOU Intro
WWE Video
WWE
Cary Brothers
Gaia Online
#1 Time Spent Site in Social Media
Over 7 million monthly unique visitors Peak Concurrent Users – 100K+
#2 Forum on the Internet Over 1 Billion posts.
#2 Art Site/Community on the Internet
Over 100,000 virtual-goods auctions daily
Growing Fast .
The fastest growing online hangout for people in their teens and 20s
Top Social Networks Ranked by Time Spent per user
visit (Hitwise, January 2008)
Who are Gaians?
Demographics
Focused on the teen & young adult segment
Over 80% of our users are from U.S.
60% 16-24
94% between 13-24
61% between 13-17
Audience Profile
Highly creative and engaged audience
Focused on community events
Early Adopters & Social Influencers of: games, movies, fashion, cars, music, consumer electronics, etc.
Age Group
13-17, 61%18-19, 17%
20-24, 16%
25-29, 3%
30+, 3%
Gender
Male, 45%
Female, 55%
Why are Gaians so Engaged?
*July 2008 ComScore
Gaians spend an average of 57 minutes* each visit engaging in a variety of activities:
Earning Gaia Gold Creating an Avatar Building a Virtual Home & Car Customizing Profile Page Shopping in the Marketplace Watching Movies in the Cinema Playing Games Seasonal Activities like Prom & Halloween Just ‘Hanging Out’ in Towns And more!
57
2825
32
0
10
20
30
40
50
60
Minutes / Usage Day
Gaia Bebo Facebook MySpace
109
74
58
76
0
20
40
60
80
100
120
Pageviews / Usage Day
Gaia Bebo Facebook MySpace
Social Engagement Marketing
Proven Social Marketing Effectiveness Great success stories User driven engagement provides
comprehensive access within content of a user’s experience
Your brand naturally becomes part of Gaia World, way beyond standard advertising!
More Impact For Your Media Spend Strong Share of Voice Immersive and Integrated Campaigns Low ad clutter
Cutting-Edge Solutions and Full Service Nimble, full service social media company
(creative, development, implementation) Engagement measurement to track
campaign effectiveness, well beyond the industry norm of number of friends!
Delivering Great Results to Clients
Consistently the Top Performing Site for our key clients:
Campaign SummaryWWE SummerSlam in Gaia
September 2007
Gaia SummerSlam AvatarsWWE SummerSlam in GaiaAvatars Created: John Cena, Triple H, Randy Orton
John Cena Triple H Randy Orton
Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 1: Locke’s Welcome
Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 2: John Cena and Lanzer
Gaia SummerSlam GearWWE SummerSlam in GaiaDay 3: Triple H and Locke
Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 4: Randy Orton & Locke
Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 5: User reaction
Cary BrothersCase Study
December 2007
Phase ICampaign Screenshots
Home Page Announcement
News & Events Announcement
Campaign Launch Page
Discussion Thread (1 of 2)
Discussion Thread (2 of 2)
CD #1 Sales Page
CD #2 Sales Page
1st Cary Brothers Item Cary’s Guitar
Phase IICampaign Screenshots
Campaign Launch Page
Cary Brothers Profile Page
Cary Brothers Concert
2nd and 3rd Cary Brothers Items Cary’s CD & Shirt