gain your career edge through social media
TRANSCRIPT
Gain your career edge through social media
Why do you need a presence online
• Employers use LinkedIn to find candidates• Potential clients want to see your level of
expertise, shown with Twitter• Google Plus is good for search
engine optimization purposes
Your picture is key
Your picture is key
• Dress for the job or clients you want• Have a professional portrait taken• Smile! Look like someone good to work with• Crop it so your face is visible• The space LinkedIn offers is square
Twitter• Your micro-blogging tool– 140 characters
• With regular updates becomes the first or second result of an employer’s search
Why I use Twitter
• Valuable tool to show your thought leadership– Find relevant news. Share it with your insight. – Connect with industry leaders– Engage in conversation to show your knowledge– Give insight into your work with images, media
and updates– Forces you to be succinct and direct
ProfileYour Twitter Handle • Try to get your exact name• Try change the order of your first and last
name if you have a common name • Balance personality with professionalism
@zacharyphillippeng@iibyebyeguyNot @~~iheartrainbows88~~
Profile
Who to follow• Keep updated and connect with companies
and individuals that are field leaders.
Writing for Twitter• 140 characters and that’s it. • Best practice is to leave 8-10 characters for
Retweets (RT), Modified Tweets (MT)• Use twitter handle and hashtags (#) at events
to connect
Writing for Twitter
Post a daily update• Keep it current but informative• Include articles you’ve written, comment and link to
advances and news in your field
Using Media
• Take a few pictures during your project or before and after shots
Lists
• It’s an underrated way to get noticed
To sum up…
• Show that you are keeping up in your field and that you are on the cutting edge.
• Be succinct, spelling and grammar still matter• Use as a vehicle to connect, create lists and
comment on thought leaders• Use keywords in your profile and hashtags
• Your online resume• Your biggest footprint online,
where you show up first• Potential employers, clients
will research you – starting with your LinkedIn profile
Your name and description
• No typos!• Description must contain your keywords• Demonstrate your unique advantage• Think of what will attract the employer or
client you want to reach• Between jobs? “Currently seeking new
opportunities” OR a volunteer position
Your summary: inform + persuade• Keywords are essential• Demonstrate the difference you offer• Make it engaging, but it’s not FaceBook
Experience• LinkedIn will list most recent first• The style should be more engaging than a resume• Paragraphs are better than bullets• Use keywords, particularly for hard skills• Show what you learned,
how you improved
Experience
It’s good to provide some details …
Education
• List your education and provide details• Add courses you’ve taken since graduation• If you’re a recent graduate, pull this towards
the top of your profile
Honours and awards
Publications show thought leadership
Skills
• Important for employer searches• Use the lists available within LinkedIn
Groups
• Some people insist this is the best part of LI
Who’s viewed your profile
Connections
Connecting to Reid Hoffman41 people Carl knows are connected to someone who knows Reid
Recommendations
The LinkedIn jobs board
The company pages
The company pages
• If I’m looking for work at Ausenco …
To sum up…
• A complete profile, with a good picture, gives a good impression
• Think of the search terms your ideal employer or client will use, and put those in your profile
• Build your connections, obtain recommendations• Frequent updates will help people remember you
Google+
• Enhanced search engine optimization (SEO)• The place for valuable content i.e. published
articles • Enables collaboration: Video calling, chat,
groups, communities• Seamless integration with all Google products• Sparse but engaged local audiences
Your Profile
• Use a professional picture and fill out your profile
Your Story
• Unlike LinkedIn Google pulls in details from your profile to populate under your image
• Put in details you want logged by Google
Work, Education, Basic Info
Places and Links
Collaborative Tools
• Hangouts and Chat
Communities• You can connect with companies, influencers
and potentials clients
Local • Great tool for local business
Google+
Take away messages:• It’s a tool to help employers find you through
a browser search– Makes your content more easily found through
new Google Hummingbird search algorithm
• Include key employment details• Good platform for collaboration
Questions? Comments?Criticism?
www.showyourexpertise.com