1. Galapagos Japan
Can Japan afford this situation?

2. INTRODUCTION
The Galpagos Islands are an archipelago of volcanic islands distributed around the equator in the Pacific Ocean, 972km west of continental Ecuador. Wildlife is its most notable feature. *From Wikipedia
3. INTRODUCTION
The Galapagos island attracts a lot of people
The Island's interesting volcanic geology, as well as its rich flora and fauna have been admired and studied by numerous travelers, scientist, and nature-lovers.
And it is also the BEST diving destination in the world.
4. BUT,
5. INTRODUCTION
A theory changed this beautiful island into the symbol of devolution
The country was compared to what we might imagine the cultivated parts of the Infernal regions to be. The marine iguanas that were common along the shores of all the islands were 'hideous-looking creatures, of a dirty black color, stupid and sluggish in their movements
6. INTRODUCTION
Our proud economic experts couldnt miss this kind of concept
EconomicConcept
BiologicalConcept
The case of developed but isolated market could be cited
throughout the devolution theory on biology
7. INTRODUCTION
Nowadays, the situation of Japan is similar to Galapagos Theory
Japans cell phones are like the endemic species that Darwin encountered on the
Galpagos Islands : fantastically evolved and divergent from their mainland cousins explains Takeshi Natsuno, who teaches at Tokyos Keio University.
July 20, 2009, the New York Times.
Japanese phones suffer from Galapagos Syndrome and are too complex to survive abroad
8. INTRODUCTION
Experts said that the high standard of Japanese products is one of the causes for Japans current situation
Very High DomesticStandard
Resulting inStrongCompetition
DemandinghigherStandard
Focusing ondomesticstandard
Inducingquality-centricpolicy
IgnoringGlobal Standard
9. INTRODUCTION
So how should we evaluate this Galapagos Japan?
Positive or Negative?
Encourage or Discourage?
10. Galapagos Japan
Positive Effects
11. POSITIVE EFFECTS
1. Superbly adapted to Japans environment
Suits Japanese culture, lifestyle, environment
Meet Japanese needs very well
Examples:
Japanese commute a lot on trains=> cannot interact much with people => need entertainment
3D TV & Games
High tech games
Felica
12. POSITIVE EFFECTS

1. Superbly adapted to Japans environment

13. Suits Japanese culture, lifestyle, environment 14. Meet Japanese needs very well 15. Examples: 16. Kawaii culture => animated emoticons, graphics, background on keitai