Galaxy Y Duos Lite Smart Life for EVERYONE !

Product Offering Guide v 1.0

1 Project Overview2 Target Segment & Key Needs3 Product Positioning 4 Unique Sales Points5 Accessories 6 Color Variation

Index

Key Feature

HW

LCD 2.8” QVGA

Chipset (832MHz)

OS Android v2.3 (Gingerbread)

Camera 2MP FF

Dimension 58X103.5x12mm

SW

UX Touch Wiz UX

Service Social Hub

etc Ch@t ON , Smart Dual SIM

1. Project Overview : Massify Smartphone

Strategic

MissionSmart Life for EVERYONE

Model (GT-S5302) Launch Date 28th July

Design

1. Product & Price Positioning

4

Product Positioning Price Positioning

Role of the Model- Recruitment from Feature Phone

Market Positioning of Y Duos Lite: The Most Affordable Dual SIM

Biz Objective :

Achieve 75% MS in <10k Category

Strategy- Differentiate and penetrate

- Leverage 2 core strengths of Samsung:

1. Strong Brand Equity

2. Distribution Strength

S/S

Galaxy Y

’12.022MP/HSD-PA3.62.8” QVGA TFTARM11 832MhzGingerbread

Cori DS

Y Duos

LGIndo-Chines

250k

400k

Optimus Me

Aug’12: 20K

Oct’12: 30K

Dec’12: 50K

Micromax A50

Karbon A1

Spice Mi270

Rs.7199/-

Optimus NetRs.9799/-

Rs.4900/-

Rs.4400/-

Rs.3100/-

Rs.8990/-

Rs.7490/-

Segment: Social Media Tribe

20’s~early 30’s in majority (76%) Socially active and extrovert. (56%) Have multi-layered relationship with diverse groups

Demographic Profile

Lifestyle & Attitude

Slim Design New User Interface

Touch Wiz UX 832 Mhz CPU Enough User Memory

Social Hub Chat on messenger

OriginalityPassionate about being unique and don’t want to be ordinary

Self ExpressionInterior and exterior customization for self expression

ConnectionsIntimate and personal communication format preferred

Social Media Tribe

Cori(GT-

S5302)

2. Target Segment & Key needs

3. Product Positioning (1)

~ 2011. 4Q 2012. 1Q 2012. 2Q Competitors

Galaxy POP(S5570)’11.013MP FF/HSDPA 7.2 3.14” QVGA600MHzFroyo -> GingerBread

Torino’12.013MP FF/HSDPA 7.2 3.14” QVGADualSIMGingerBread

Galaxy Y (S5360)

’11.092MP FF/HSDPA 7.2 3.0” QVGAGingerBread

CORI (S5302)’12.072MP FF/HSDPA 3.6 2.8” QVGA832MHz4GB ROMGingerBreadDualsim

NEW

Model

LG Optimus Me’11.033MP AF/ HSDPA3.62.8” QVGA600MhzFroyo

Micromax A50

Karbon A1

Spice Mi270

POD Vs LG POD Vs Indo-Chines

Samsung Spice Karbon Micromax Model Cori DS MI 270 A1 A50Screen 2.8’’ TFT 2.8" TFT 2.8" TFT 3.1"

Processor 832MHz 600MHz 650MHzCamera 2MP 2MP 3MP 2MP

OS 2.3 OS 2.2 OS 2.2OS 2.3OS

SIM

DS (S-mart Dual

SIM)

DS (Standby

)

DS (Standby

)

DS (Standby

)Battery 1200 1000 1100 1200

Lan-guages Support Yes No No NoNetwork 3G 2G 3G 3G

Price (DP) TBD 3100 4400 4900

Faster Processor Better Memory Latest OS Superior Connectivity Smart DUAL SIM Indian Languages (TBD)

Cori DS Optimus MeChipset 832MHz >> 600MHz

Network HSDPA 3.6Mbps < HSDPA 7.2 Mbps

Camera 2MP FF = 2MP FF

Memory 3GB Internal + up to 32GB >> 140MB+ Micro SD up to 32GB

Display 2.8” QVGA = 2.8” QVGA

OS Android v2.3 (Ginger-bread) > Android v2.2 (Froyo)

Battery 1,200mAh < 1,280mAh

Connec-tivity

WiFi 802.11b/g/n BT v3.0, microUSB 2.0, Dual SIM > WiFi 802.11b/g , BT v2.1,

microUSB 2.0

Brand Power Faster Processor Smart DUAL SIM Latest OS Indian Languages (TBD)

3. Comparison Chart

4. Unique Sales Point

CORI, Smart Life for EVERYONE !

The Fastest Android device

Enough Memory Space

Dual SIM Always On

- Don’t Miss any call - Better for Pricing plan

1 –Slim & Fast

- 1GB for applications- 2GB for shared storage (Multimedia, MP3, Pictures, etc.)

- Powerful 832MHZ CPU - High Speed Wi-Fi b/g/n

2 –Great User Experience3 –Two in One

in the segment

Sufficient Userspace

1GB

2GB

Latest OS, Touch Wiz

4. Unique Sales Point (1)

1Slim and Fast Design Concept : Slim & compact Shape

“11.9mm Slim Design ”

[VDF 858]

12.6mm 12.5mm

[Optimus Me]

[CORI]

11.9mm Slim Design

“Rounded Shape with Comfortable Grip”

Minimal & Slim design perfact for all users

Smooth rounded shape fits your hand

Size : 58x103.5x 11.9 (TBD)

122

518

161 166

967

79

282

175 152

688

61

191100

47

399

0

200

400

600

800

1000

1200

CPU Memory 2D 3D Total

Cori LG Optimus ME VDF858 (Huawei)

4. Unique Sales Point (1)

1Slim and Fast Outstanding Performance : 832MHz Processor

832 MHz Powerful processor enables industry leading overall performances[Quandrant Benchmark test result]

※ More detail performance will be checked after PV development stage.

+279

+568

4. Unique Sales Point (2)

2 Great User Experience (Memory) Expended 3GB User Memory for Smartphone User

CORI Huawei VDF 858 LG Optimus Me

Memory 4GB ROM 384MB RAM

512 MB ROM256 MB RAM

512 MB ROM384 MB RAM

UserMemory

Internal

1GB for Applications

130MB 140MB2GB

for Shared Storage

External

Up to 32GB up to 32GB(2GB SD Card )

up to 32GB (2GB SD Card)

4. Unique Sales Point (2)

2Great User Experience (Latest OS) The Latest OS Ginger Bread

ComparisonSamsung Competitor

FroyoGingerBread• Touch Wiz UX

• Latest OS ver.

• No public announcement for OS Upgrade (to GingerBread)

• Out of dated OS ver.

Supporting all the latest Google SVCs & Applications with Gingerbread Touch Wiz , The most User friendly UX

4. Unique Sales Point (2)

3 Two In One You never miss a call

Let you can receive call from SIM2, While you are on the phone through SIM1

DUOS DUAL SIM DUAL SIM Always on

All vendors All vendors Only SAMSUNG!

Mak

ing

calls

Getti

ng ca

lls

X

Getti

ng ca

lls

X

4. Unique Sales Point (2)

3 Two In OneYou can catch a call while you are doing web surfing

TypeWhile Calling,2nd SIM(2G) Activation

While Data Download(3G),

2nd SIM(2G) Activation

DUOS(Dual Operation) O O

Dual SIM X X

Hybrid Dual SIM X O

Simultaneous!!

SIM 1

- Web Surfing -

SIM 2

- Catching a Call -

5. Accessories

- Inbox

- Optional Item

[1200mAh Battery]

[Quick Start Guide]

[Travel Adaptor]

[Headset](GH59-

11129H)

[Data cable](GH39-01411B)

[Speaker] [BT Headset]

※ Inbox items can be different from each country, If you need right Information, please check with your account manager.

Thank you

Product Offering Guide v 1.0