Getting Down toUsing Electronic Resources to Support Business 

Programs

Business

Presented by…

Agenda

‘A Day in the Life’ Discussion…

A Word From Product Development…

Questions/Comments…

Celia RossAssociate LibrarianUniversity of Michigan

Kresge Business Administration Library

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Bus RefOth RefColl DevTeachingOther

How do you spend your average day?

What kinds of business topics come up the most?

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OtherConsumerCompanyIndustry

Have you encountered a question which you could not find an answer?

YesNo

Questions Such As…

How do you start a Paleo‐diet bakery?

Who makes airplanebathrooms?

What can a business do to outsmart the government and

pay less taxes?

What is the most important factor in selecting a business reference resource?

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Cost

Licensing

Reputation

Rep Knowledge

Coverage

How do you evaluate resource options?

Consult VendorConsult CoworkerConsult JournalWait For RepTrialsOther

How many business reference databases does your institution own/subscribe to?

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5

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35

1 DBs 2 DBs 3 DBs 4 DBs 5+ DBs

Scott BraggProduct Development – Business Solutions

Scott.Bragg@cengage.com

Questions/Comments?

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