galesburg 091114143108-phpapp02
DESCRIPTION
Presentation giving at the Galesburg, Illinois Toastmasters TLI in 2009 on using social media to drive membership.TRANSCRIPT
What we are going to talk about
Idea spawned from discussion at TLI Plainfield where I found that many members are in
professional transition.
We NEED to harness the Power of Toastmasters
Our Intrepid
Hero
Serious contemplation of a problem.
Need More Members!
Everything is in place
You have: your elevator speech Great location Comfortable seating Friendly, supportive atmosphere Good coffee Safe parking
Why isn't anyone coming?
Better living through Chemistry
acetylsalicylic acid
acetylsalicylic acid
or, as you may know it, Aspirin
HR's standard hiring tool
?
HR's standard hiring tool
google.com
An Idea!
A Toastmaster club may providean opportunity for members to build their online reputations, strengthening their hiring tactics.
Or
“Google-washing”
SEO 101
Search Engine Optimization is nothing more than establishing a trust with the search engines.
The more they trust your content to be authoritative on key words and phrases, the
higher your ranking.
On Page and Off Page Content
Content is king.Words – Images - Video
Inbound links from authoritative and relative sites add importance.
Location via cities, areas, zip codes, geo-location, google maps are all very, very important
SEO Motto
Anything that gets measured, gets done.
Anything that gets measured well, gets done well.
Content & Traffic Generators
Your website – keep it fresh and uniquewordpress.com – build a blogmeetup.com – Real World social networktwitter.com – tweet about eventsslideshare.net – upload your presentationsbox.net – upload shareable filesLinkedin.com – tie it all togetherLocal papers
Time and effort
SEO is a long term solution built on trust that can be achieved using common tools, techniques,
patience and skill.
Find and leverage these in your club.
Armedw/ New
Knowledge
What we did NOT talk about
Programming languages, technical aspects of Search Engine Optimization and copy writing in
regard to semantic indexing.
I would love to talk with you about all of thisbut not right now.
More Help?
Linkedin.com TM Technology Group
Thank you
Eric L. Michalsen [email protected]
www.linkedin.com/in/michalsentwitter.com/michalsen
Fox Valley Computing Professionalswww.foxvalleycp.com