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TRANSCRIPT
April 5 & 6
Gallup World Headquarters, Washington, DC
Organized by
PLATINUM SPONSOR
SILVER SPONSOR
VIDEO SPONSOR HOSTING PARTNER
EVOLVE SOUND
INTO INSIGHTS.
DanielTjondronegoro
C0-Founder Beatgrid Media
@BeatgridMedia
www.beatgridmedia.com
Media Effect Researchwith today’s multi screen TV behavior…
Convert Ambient Soundinto new Insights
Our Why
“Around the world, weare increasingly seeing the
need from media owners to
better understand audiences acrossscreens
to drive programming andmonetisation
decisions”.
- Erica Boyd
WHO IS REALLY EXPOSED TO
YOUR MEDIA?
HELP YOU BUILD
TRANSPARENT
CROSS MEDIA
METRICS
Passively Track multi-screen
TV and Radio behavior.
through Sound Recognition
.
THE CHALLENGESwith sound recognition
for passive media tracking
poor recognition
large data transfer
battery drain
Entirely new approach to
Sound Recognition
for Passive Audio Tracking
.
White Label Product
Can be integrated into existing workflows and apps.
Unparalleled Robustness
Identify content from a pants pocket or with background
noise, without false –positives.
Content Independent
Match any content.No need to change or own it.
Smart Monitoring
Detects the right moment to capture sound.
Super Lightweight
500 TV commercials are stored in 1 MB of audio fingerprints and can be preloaded within the app.
Privacy Secure
Audio never leaves the user’s device.
‘Zero Impact’ on Battery
< 1% battery use per hour with continuous fingerprinting.
“ZERO” battery impact by iOS Apple standards.
pprroodduucctt details
KEY FEATURES
Product details
Privacy Secure
• Audio is never stored
• It can only identify AudioFingerprints of media
HOW TO UNLOCKTHE SOUND AROUNDYOU?
poweredQuestionnaire
We observed that you were exposed to
the Coca Cola TV Ad on NBC.
Do you recall seeing this Ad?
YES
NO
Trigger survey questions
Combine with passive data
HOW TO UNLOCKTHE SOUND AROUNDYOU?
Ad recall
Content testing
Ad Exposure VS competitors
Media-to-shopping effect
Cross Media Effect
ALL IN THE RIGHT MOMENT
poweredQuestionnaire
We observed that you were exposed to
the Coca Cola TV Ad on NBC.
How do like this Ad?
…………………………………
Your user acquisition process
Recruit Panel
Sample Screening
Invite panel to download app.Opt-in for audio tracking within app
Connect user demographicsto app users
How to use
our Sound Recognition?
Implement into existing apps with SDK
Use our white-label app to trigger your surveys
2016
mobileopportunity
.
87%of consumers
use other devices while watching TV
$3.60
THE MOMENT IS
NOW…
Devices
World’s most efficient Sound Recognition
Privacy: Opt-in, audio never stored = ongoing acceptance
Industry leaders are trying it now
Come on in…
we have a few pilot
opportunities for
innovative researchers
until May 2016
Bedankt / Thank you
@BeatgridMedia
w w w . b e a t g r i d m e d i a . c o m
PLATINUM SPONSOR
SILVER SPONSOR
VIDEO SPONSOR HOSTING PARTNER
April 5 & 6
Gallup World Headquarters, Washington, DC
Organized by