GAMBLINGGAMBLING

A bit about what we did

Lottery drawsOnline instant win games

Lottery scratch cardsBingo

Casino gamesSports bettingOther betting

Feb 2015

15 minute online survey via City Story

1000 Metro Urbanites 505 Nat Rep

Topics covered (shown 4 max) Statistically significant

differences between samples are marked

Some base sizes become small for Nat Rep and

aren’t shown

METRO HAS A LARGE POTENTIAL AUDIENCE

48 % bet on sports

(vs. 27%)

23 % bet on non-

sporting events (vs. 5%)

29% play casino

games online or via an app

(vs. 9%)

25% play bingo

online or via an app

(vs. 10%)

34% play digital instant win

games (vs. 11%)

Betting

Urbanites spend more on sports betting

48%of Urbanites do Sports

betting (vs. 27%)

42% bet weekly (vs. 51%)

They spend an average

£78.34 per month

= £29 more than average

The largest bet they place is

£2500 (vs. £2000)

They have similar sports betting preferences

62%outcome

55%winners/losers

35%individual players’

performance (vs. 10%)

35%scores

12% times

2.5 SPORTS BET ON (V.S 2.9)

TYPES OF BETS (1.9 VS. 2.2)

2 TYPES OF THINGS BET ON

76% football 45% horse racing (vs. 62%)

15% tennis11% rugby union

10% golf10% cricket

41% other – an av of 1.9 other types

66% single 41% each-way 39% multiple (vs. 55%)

Websites used – av. 2.0

36% 32%32% 27%19%

Shops used - av. 1.8

56% 50% 35% 27%

They place their bets in similar ways

72% online

52% at betting

shop

21% at ground/

stadium

Why?

34% always use same32% best odds29% offers24% sign-up deals15% advertising (vs. 8%)

Why?

68% convenient27% best odds17% tend to use the same16% offers9% advertising (vs. 1%)

Sports betting adds excitement

Excitement 51% describe it as fun

50% describe it as exciting

27% bet when it’s a big match / event

19% bet when they want to make the game more interesting

Urbanites don’t only bet on sports

Av. 1.9 types of things bet on (vs. 1.5)

56% TV shows45% non-sports events

23% the weather21% the stock market

15% the charts15% babies

11% e-sports

Driven by excitement

22% feel it gives a good adrenalin rush

15% bet when feeling lucky15% bet to make it more

interesting

21%ever place non-

sports bets(vs. 4%)

Tend to place these bets

infrequently

Digital Casino Games

Casino games are popular with Urbanites

17%

Roulette(vs. 4%)

14% Poker

(vs. 4%)

Spend av. of £39.88 per month

= £23.48 more than average

14% Black Jack(vs. 4%)

13% Slots

(vs. 5%)

29% OF METRO URBANITES PLAY CASINO GAMES ONLINE OR VIA AN APP

(V. 9%)

Spend av. of £50.39 per month

= £6.50 more than average Play 2.0

online /app casino games

(vs. 1.8)Tend to play at

least weekly

Excitement 40% play when feeling lucky (vs. 29%) 30% find it fun 19% find it exciting (vs. 9%) 17% like the adrenaline rush (vs. 7%)

Smart boredom 32% need to pass the time 31% to relax 31% when bored

Websites used - av. 3

37% (vs. 17%)

34%

28% (vs. 12%)

25%

20% (vs. 10%)

Reasons for using

41% offers30% sign-up deals28% habit27% best prizes (vs. 14%)27% advertising (vs. 14%)

They find digital casino games exciting

Casino In home

61% play any casino games in a casino

(vs 43 %)

19% play poker or black jack in home

Tend to play at most

monthly

Tend to play infrequently

Social

50% play when with friends/colleagues48% play on special occasions34% play when they want a wild night out

Social

59% play on special occasions49% describe it as sociable

Exciting

26% find it exciting24% find it fun17% like the adrenaline rush

Entertaining

31% find it fun

Digital Bingo

Online Bingo

Websites used

37%

25%

25% (vs. 11%)

23%

23%

Why

43% offers36% sign-up deals31% best prizes

25% play bingo online or through an app

(vs. 10%)

tend to play it

weekly

20%play bingo

online(vs. 9%)

8%through an

app(vs. 2%)

Playing bingo is emotionally rewarding

SMART BOREDOM42% it’s a good

way to relax35% play when

bored30% feel it passes the time (vs. 49%)

FINANCIAL REWARD

31% when feeling lucky

25% when could do with winning

something20% say it is

financially rewardingOnly 13% think you

can win some serious money (vs. 27%)

EXCITEMENT51% describe it as fun

(vs. 69%)36% find it exciting

16% feel it gives them a good adrenaline rush

Digital instant win games

Urbanites are 4x more likely to play instant win games

Types played Av 2.5 different types (vs. 2.0)

56% board games e.g. Monopoly, Battleships etc.54% casual games e.g. Bejewelled, Enchanted

Woods etc. (vs. 36%)50% TV themed games e.g. Deal or No Deal47% Arcade/console-style games (vs. 34%)

36% Sports games e.g. virtual racing (vs. 19%)

Websites used Av 2.9 different sites (vs. 1.7)

52% (31%)

31% (vs. 12%)

28% (vs. 14%)

26% (vs. 7%)

31%play online instant win

games (vs. 8%)

76%pay per play

18%only play free

games

16%pay by

subscription (vs. 3%)

*Onebet per customer. Oddsmayfluctua

te. Correct at timeofprint. Full terms appl

y. 18+. Please gamble responsibly. www.g

ambleaware.co.uk

OFFER AVAILABLE TO NEW AND EXISTING CUSTOMERS

CHAMPIONSHIP

WOLVES vs DERBY

7:45PM, SKY SPORTS 1

10/1 WAS 7/1

WOLVES TO WIN AND

BENIK AFOBE TO SCORE FIRST*

Published by Associated Newspapers Limited, Northcliffe House, London W8 5TT. Printed at Newsprinters (Broxbourne) Ltd, Great Cambridge Road, Waltham Cross, EN8 8DY. No.3813.

©Associated Newspapers Ltd, 2015. Metro® The mark METRO is a registered trade mark of Associated Newspapers Ltd. Recycled paper made up 83.5 per cent of the raw material for UK newspapers in 2013.

Rugby Union: Pages 83-85 »

sixappealColin Murray eyes

the viagra ahead

of the big climax Football: Page 91 »

euromoanKompany admits

City just aren’t in Barca’s league

ROY HODGSON risked a club-verus-country row

over Harry Kane yesterday after revealing the Tot-

tenham striker’s senior call-up does not mean his

days with the Under-21s are in the past.

Kane has been rewarded for his brilliant club form

with a place in Hodgson’s 24-man squad for this

month’s internationals against Lithuania and Italy.

However, Hodgson is still keen for the striker (pic-

tured) to join up with Gareth Southgate’s Under-21s

in the Euro 2015 finals in June.That tournament falls two weeks

after Spurs’ post-season trip to

Australia, with Kane’s club

wary of player burnout.

‘Personally speaking I hope

he plays for our Under-21s,’

said England boss Hodgson.

‘He has been included in this

squad, where we can get to know

him and he can get to know the other first-team na-

tional players. It doesn’t preclude him from going to

play in the summer for the Under-21s.’

England will train at Tottenham’s base next week,

when Hodgson is due to meet Mauricio Pochettino.

Speaking yesterday, the Spurs boss said: ‘Always

we try to find what is best for the player. Always our

relationship was good and I think he [Hodgson] re-

spects me and I have full respect for him.’

kane and ableHarry in for England

but Hodgson insists

striker should still

play for Under-21s

by matthew nash

Hodgson’s video message: Page 86 »

FIFA has confirmed the

2022 World Cup final in

Qatar will be played on

Sunday, December 18.

The climax of the first

winter World Cup will

take place a week before

Christmas – a decision

which should allow

traditional Boxing Day

league matches to take

place in England.

Uefa president Michel

Platini said the decision

was acceptable but

warned Fifa must now

protect four other

international dates that

could be disrupted.

Fifa say the World

Cup will last 28 days

which means 64 matches

– the first on November

21 – played in four fewer

days than usual.

Meanwhile, Fifa’s

executive committee has

chosen France to host

the 2019 women’s World

Cup over South Korea.

Boxing Day not KO’d by Qatar

DisMal Toffees sTuffeD in Kiev

EVERTON’S Ross Barkley reflects after his side were trounced 5-2 away by Dynamo Kiev. They crashed

out of the Europa League 6-4 on aggregate to leave no English clubs left in continential competition.

Ukraine horror-show for Martinez: Page 90 »

picture: reuters

SportSport

METROMetro Sport is popular with readers

44%read sport section- rising to 60% of

men

Sport is the most

stronglyliked

section of Metro

41% read sport without fail

35% read sport first

68% rate credibility

and quality highly

Informative, interesting and

entertaining