gamc2010 02 - google analytics new features - stephanie hsu - google
DESCRIPTION
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Beth Liebert's keynote educated the audience on the value of web analytics and incited them to become data activists.TRANSCRIPT
Google Confidential and Proprietary 1
Powerful. Flexible. Intelligent Google Analytics’ Newest Features
Stephanie Hsu Google Analytics Specialist
Google Analytics Master Class 2010 #gamc
Evolution of Google Analytics
October 2005 • Democratise advanced analytics to the masses
April 2007 • Move analytics from the backroom to the boardroom
October 2008 • Make accessible enterprise features to everyone
October 2009 • Make analytics intelligent
2010 • ???
Accessibility
Usage
???
Google Analytics Master Class 2010 #gamc 3
Google Analytics Master Class 2010 #gamc 4
Day in the Life of… and a half
Google Analytics Master Class 2010 #gamc 5
Google Analytics Master Class 2010 #gamc
Analytics Intelligence
6
10 am
Google Analytics Master Class 2010 #gamc
Analytics Intelligence
7
Spend time looking for areas to take action on
Spend time taking action
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Daily Intelligence Alerts
8
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Daily Intelligence Alerts
9
Island Daily News YouTube Channel
Google Analytics Master Class 2010 #gamc
Expanded Mobile Reporting
10
11 am
Google Analytics Master Class 2010 #gamc
Track Your Mobile Presence - Before
11
HTML
iPho
ne
Nex
us O
ne
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Track Your Mobile Presence - Now
12
HTML & Applications WAP
Win
dow
s
Mob
ile
Bla
ckbe
rry
Pear
l & C
urve
iPho
ne
Nex
us O
ne
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Better High-End Device Reporting
13
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Copy & Paste Code Snippet
14
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Engagement goals … and more of them!
15
2 pm
Google Analytics Master Class 2010 #gamc
Expanded Number of Goals to 20
4 20
16
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Setting up: Time on Site goals
17
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 18
Google Analytics Master Class 2010 #gamc
Sharing Advanced Segments and Custom Reports
19
9 am vs
Google Analytics Master Class 2010 #gamc
Share Custom Segments
20
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Share the Link
21
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Multiple Custom Variables
22
10 am
Google Analytics Master Class 2010 #gamc
Insights into Unique Site Data
23
Visited Sports Section
Visited Travel Section
Visited Local News Sub-Section
Registered Member
Pemium Subscriber
Newsletter Subscriber
Placed item in cart
Added friend to network
Logged out of account
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Custom Variables Report
24
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Custom Alerts
25
11 am
Google Analytics Master Class 2010 #gamc
Create Custom Alerts
26
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Create and Save the Alert
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Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Annotations
28
1 pm
Google Analytics Master Class 2010 #gamc
Sharing Annotations
29
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Sharing Annotations
30
Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc
Recap
31
• Engagement Goals • Expanded Mobile Reporting
• Multiple Custom Variables • Sharing Segments and Custom Reports • Annotations
• Analytics Intelligence • Custom Alerts
Google Analytics Master Class 2010 #gamc
Recap
1
2
Powerful • Engagement goals … and more of them! • Expanded Mobile Reporting
Flexible • Multiple Custom Variables • Sharing Segments and Custom Reports • Annotations
Intelligent • Analytics Intelligence • Custom Alerts
3
Google Analytics Master Class 2010 #gamc 33
Google Confidential and Proprietary
Thank You!
34