game changer
TRANSCRIPT
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ideas shared by Sarah Nichols, MJEMonday, December 20, 2010
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What’s the yearbook climate
these days?
What are our most pressing concerns?
How can we stayin the game?
Monday, December 20, 2010
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Monday, December 20, 2010
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the conversation
• beating delayed gratification
• playing their game on their terms
• delivery speed, style
• open dialogue
• opinion sharing (likes, comments)
Monday, December 20, 2010
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know your audience
• 77 percent of WHS students are on Facebook• 74 percent with Myspace accounts• 50 percent on Twitter• 62 percent spend more than one hour
per day on social networking sites
Monday, December 20, 2010
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• profile, group, fan page• friends• news feed• event reminders & invitations• staying in the conversation is key
Facebook is your friend
Monday, December 20, 2010
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reach out to readers
Monday, December 20, 2010
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internal use
Monday, December 20, 2010
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internal use
Monday, December 20, 2010
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post-event
Monday, December 20, 2010
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pre-event
Monday, December 20, 2010
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story generation
Monday, December 20, 2010
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Monday, December 20, 2010
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post-event
Monday, December 20, 2010
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post-event
Monday, December 20, 2010
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remind your readers
Monday, December 20, 2010
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Monday, December 20, 2010
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adapting interactivity
Monday, December 20, 2010
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Twitter is here to stay
Monday, December 20, 2010
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• constant updates• personal, sometimes
emotional or trivial content• immediate reactions• common discussion threads &
trending topics
why does it matter?
Monday, December 20, 2010
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• short, personal quotes• multiple perspectives
on news events• emphasis on editing• timely and time-sensitive
responses
how can it influence us?
Monday, December 20, 2010
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invite participation
Monday, December 20, 2010
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promotion (not journalism)
Monday, December 20, 2010
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it’s all conncted
Monday, December 20, 2010
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guidelines
• limited access to accounts• mission statement and purpose• correcting mistakes• avoid being in the story• announce yourself as a reporter the same
way a camera would identify you
Monday, December 20, 2010
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online opinion polls
• easy way to conduct reader research
• simple creation process
• free or inexpensive account options
• link or embed to spread quickly
• responses tallied automatically
Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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things to consider
• shared link might generate non-student responses
• representative sample (gender, age, type of student responses)
• computer lab or profile
• oversaturation
Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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add value
• more is more with selective buyers
• additional content
• expand coverage
• introduce multimedia
• update beyond deadlines
Monday, December 20, 2010
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online yearbook
• how to begin
• hosting, name, CMS
• plan site map first
• matching the print edition
• launch date
• marketing/promotion
Monday, December 20, 2010
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WordPress
• simple, free setup
• variety of themes
• customization options
• forums, support
Monday, December 20, 2010
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online yearbook
• content
• topical or chronological coverage
• photo galleries
• personality profiles
• audio slideshows
• about: staff, publication, purchase, etc
Monday, December 20, 2010
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online yearbook
Monday, December 20, 2010
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online yearbook
Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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audio slideshows
Monday, December 20, 2010
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captions, of course
Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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hear for yourself
Monday, December 20, 2010
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non-book content
Monday, December 20, 2010
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audio slideshows
Monday, December 20, 2010
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Monday, December 20, 2010
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Whitney Update staff
Monday, December 20, 2010
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analytics
• free (Google)
• track visitors
• bounce rate
• see what works (reader patterns)
• set goals for increased traffic
Monday, December 20, 2010
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another idea
• designated page on school site
• no hosting/URL or CMS decisions
• possible tech help
• built-in traffic from parents, students
• opportunity to expand
• BUT may be limited or more static and is harder to track w/ analytics
Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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other considerations
• fresh content rather than repeat from print publication(s)
• updated in regular intervals or once?
• students upload content, not adviser
• students design, manage site
Monday, December 20, 2010
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video clips
• complement print coverage with video footage of important events
• embed on website OR simply post on Vimeo, YouTube, SchoolTube (or CD)
• camera recommendation: Canon T1i
• indicate in print edition how to find/view additional content online (or CD)
Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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digital staff manual
• from paper to PDF
• attach to Google Group
• store online via Issuu
• free, easily accessible
Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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digital tutorials
• Jing tutorials
• PDFs linked to website or network
• slideshare options
Monday, December 20, 2010
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Monday, December 20, 2010
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community journalism
• let readers in on the process• crowdsourcing or expanding coverage to
events your reporters cannot attend• inviting submissions generates interest,
involves the audience• online submission tools make it simple
Monday, December 20, 2010
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survey says• 70 percent upload photos to Facebook
to share with others• 68 percent to Myspace• 51 percent to Photobucket• 7 percent to Flickr• 21 percent to “other”
Monday, December 20, 2010
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Monday, December 20, 2010
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online photo submission
Monday, December 20, 2010
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diversified coverage
Monday, December 20, 2010
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from you to them
• Flickr
• Smug Mug
• staff site (Shutterfly, etc)
• photos with tags
• pages in progress
Monday, December 20, 2010
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Flickr
Monday, December 20, 2010
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Monday, December 20, 2010
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Monday, December 20, 2010
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Smug Mug
Monday, December 20, 2010
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fund-raising
Monday, December 20, 2010
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Monday, December 20, 2010
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tagging to create buzz
Monday, December 20, 2010
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Monday, December 20, 2010
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work smarter
• time-saving devices
• Social Oomph for scheduled updates
• staff positions for constant progress
• less on school network, more online
• Evernote
Monday, December 20, 2010
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• Docs, Forms, Spreadsheets
• possible uses: reporting, ladder, index, applications
Monday, December 20, 2010
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simplified production
Monday, December 20, 2010
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simplified production
Monday, December 20, 2010
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e-mail: [email protected]: Sarah Gliemmo NicholsTwitter: @sarahjnichols
Monday, December 20, 2010