game development essentials an introduction. chapter 2 player elements who plays and why?
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TRANSCRIPT
Game Development Essentials An Introduction
Chapter 2Player Elements
who plays and why?
Key Chapter Questions
■ What motivates people to play games, and how does this affect the types of games that are developed?
■ What is the difference between geographics, demographics, and psychographics?
■ How has the player market changed over time?
■ What is the difference between the U.S. and South Korean market?
■ What are the different generations of players in the United States?
Player Motivation
• Social interaction• Physical seclusion• Competition• Knowledge• Mastery• Escapism• Addiction• Therapy • Exercise• Creative expression
Player SuitsRichard Bartle’s “Players Who Suit MUDs”
Hearts: Socializers
interact with other players
Clubs: Killers
manipulate other players
Diamonds: Achievers
interact with the environment
Spades: Explorers
manipulate the environment
Geographics
South Korea
Japan
Germany
Regional US
Geographics
PsychographicsVALS (Values, Attitudes & Lifestyles Survey)
Psychographics
Demographics
•Gender•Age •Occupation•Income •Education•Ethnicity•Religion•Political Affiliation
DemographicsEntertainment Software Association (ESA)
• 52% of players report watching less television as a result of playing games
• 47% of players are going to the movies less
• 41% of players watch movies at home less often
• 54% of U.S. households have purchased or plan to purchase one or more games
• adult women make up a larger percentage of players than boys ages 6–17
• females of all ages now make up almost 40% of the game-playing population
• men and women over 18 make up 64 percent of the player population
• 17% of players are over age 50
DemographicsGeneration
• Silent• Boom• Generation X• Millennial• Trends quiz (p. 55)
Gen XThe “Lone Hero” Generation
Tomb Raider’s Lara Croft and Half-Life’s Gordon Freeman are both depicted as lone heroes.
MillennialsThe “Teamwork” Generation
Games that incorporate cooperation—such as A Tale in the Desert and Puzzle Pirates—might be ideal games for the Millennial Generation.
Summary
• Player motivation• Player suits• Geographics• Psychographics• Demographics• Generations