@agatestudio

Game == Marketing

Erga

Solution

Agate Studio

Game == MarketingWhat game teach me about marketing

GAME == MARKETINGWhat game teach me about marketing

Background

The 10.000 Hour Rules – Malcolm Gladwell – Outlier

Practice Expert

The Beatles

GAME == MARKETINGWhat game teach me about marketing

Background

What do you get from playing game for 10.000 Hour ?

- Get Better at playing games (?)

- Know the difference between good

game and bad game (?)

- You know that you cant live without

playing games (?)

GAME == MARKETINGWhat game teach me about marketing

Background

Most of the game trying hard to become as realistic as possible

- Visual (nuff said)

- Physics (gravity, light-shadow, action-reaction, etc)

- Story (emotion, heroic, sacrifice, etc)

- Logic (risk – return, Grinding, etc)

GAME == MARKETINGWhat game teach me about marketing

Background

Game is tools of learning

- Useless skill

- Useful skill

5 things I learn from game that focus on Marketing Skill

GAME == MARKETINGWhat game teach me about marketing

1. Smaller == Easier

Online game with clan

Big Clan = more enemy

Big Clan = less innovation

Big Clan = public image

Unilever

Smaller =/= Better

GAME == MARKETINGWhat game teach me about marketing

2. Involved Player

Competition

User Generated Content

Player loves to be involved

Design, Content

Pepsi Refresh Project

GAME == MARKETINGWhat game teach me about marketing

3. Simple =/= Better

4. Complex =/= Better

Hardcore game = complex marketing

Casual game = simple marketing

Know your audience

GAME == MARKETINGWhat game teach me about marketing

5. Updates & Changes

Online game Updates

Why :

- Hiatus player

- I’m still here

Beware of :

- New Meta

- Buggy Patch

Thank You