gamechangers: inspiring workshops for business leaders

Inspiring seminars and workshops with Peter Fisk.

Innovative business and brand strategies

for winning in fast changing markets.

TM

From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipcars, a

new generation of businesses are rising out of the maelstrom of

economic and technological change across our world. These are just a

few of the companies shaking up our world. Over the last 12 months I

have completed a huge research project to find the 120 companies,

large and small, from every continent, who are changing our world …

and how they do it.

“Gamechangers” are disruptive and innovative, start-ups and

corporates, in every sector and region, reshaping our world. They are

more ambitious, with stretching vision and enlightened purpose. They

see markets as kaleidoscopes of infinite possibilities, assembling and

defining them to their advantage. They find their own space, then

shape it in their own vision. Most of all they have great ideas. They

outthink their competition, thinking bigger and different. They don’t

believe in being slightly cheaper or slightly better. That is a short-term

game of diminishing returns.

Why be 10% better, when you could be 10 times better?

Gamechangers think and act differently. They fuse digital and physical,

global and local, ideas and networks. They win by being smart, fast

and connected – rather than through scale and efficiency.

They capture their higher purpose in more inspiring brands that

resonate with their target audiences at the right time and place,

enabled by data and technology, but more through empathetic design

and rich human experiences. Social networks drive reach and richness,

whilst new business models make the possible profitable. They

collaborate with customers, and partner with other business,

connecting ideas and utilising their capabilities. They look beyond the

sale to enable customers to achieve more, they care about their impact

on people and the world. Ultimately they want to create a better world.

“Gamechangers. Are you ready to change the world?” will be

published in 2014, and is also a portfolio of inspiring, practical

workshops described in this document … For more information explore

www.Gamechangers.pro

Half day workshop

Introducing a new world of business, what the best

companies do, and how they win.

1 day workshop

Making sense of change, learning from the world’s

most innovative businesses and brands.

2 days workshop

Rethinking how to win … from market spaces to innovative

strategies, brand storytelling to social experiences

3 days workshop

Ensuring your top team is fit and focused on the future,

exploring the changing world, and how to win

4 days workshop

Ensuring your top team is fit and focused on the future,

ready to win in a fast-changing world

4 days, 4 weeks, 4 days

Leadership development with strategic development,

where your future leaders transform your business.

0930 - 1100 ... Gamechangers: Are you ready to change the world?

The next generation of business shaking up our world

Thinking different: We live in an era of “awesomeness”, an ideas economy of incredible change and opportunity …

• Flying cars and the Guiyang Circle, Moore’s Law and plastic brains

• Exploring new markets, exponential trends, deeper insights and the best opportunities

• Incremental improvements are not enough, nobody wants to be average

• Think bigger and smarter, disruptive and transforming, be 10x better not 10%.

• So how can you build brands, engage people and drive growth in this new world

10 inspiring innovators to learn from: “Gamechangers” are speedboats not supertankers, shaking up every market

• Audacious … Google<X> solving big problems … and 23andMe one changing lives

• Intelligent … Moven’s better mobile money … and Scanadu leading the internet of things

• Collaborative … Virgin Galactic making impossible possible … and Threadless with you

• Enabling … Nike+ redefining its business … and Safaricom stretching across sectors

• Networked … 3DHubs making 3D printing real … and Li and Fung making any idea happen.

1130 - 1330 ... Innovative strategies for brands and markets …

How to change your game, don’t just play the game!

5 practical tools to implement: Rethinking the way in which you develop strategy, drive innovation, engage

customers, deliver experiences, and achieve success:

• Brands … How to build brands around customers, aspirations and communities.

• Innovation … How to design a better business model with partners and collaboration.

• Communication … How to create resonance that is SoLoMoTo (social, local, mobile and topical).

• Experiences … How to deliver incredible service that enables people to achieve more.

• Movements … How to build loyalty between people, communities with branded purpose.

Getting started: How can you be a Gamechanger too?

• Where to start, what is different, how to out-think your competitors …

• Local, innovative, shaking it up. Who are the “gamechangers” of your market?

• Questions and answers. How to find more. Your personal toolkit to take away.

• Inspirational words from the gamechangers … Be bold, be brave, be brilliant.

Participants will receive a Gamechangers Workbook to use during the workshop (provided as a PDF, for printing by

organisers) with ideas, templates, and links to further information. A range of articles, practical tools

and case studies are also available electronically© Peter Fisk 2014

Gamechangers.pro

0930 - 1100 ... Kaleidoscope world … making sense of fast changing markets.

We live in an ideas economy, an era of “awesomeness”, of incredible change and opportunity

• Flying cars and the Guiyang Circle, Moore’s Law and plastic brains

• Exploring new markets, exponential trends, deeper insights and the best opportunities

• Incremental improvements are not enough, nobody wants to be average

• Think bigger and smarter, disruptive and transforming, be 10x better not 10%.

• So how can you build brands, engage people and drive growth in this new world?

1130 - 1300 ... Gamechangers … learning from the next generation of business.

The new market leaders are speedboats not supertankers, shaking up every market:

• Audacious … Bolder ideas from Google<X> … plus 23andMe, Syntegra and Tesla

• Intelligent … Enhancing like Moven, … plus Fidor Bank, Scanadu and Second Sight

• Collaborative … Connecting like Virgin Galactic … plus Airbnb, Lego, and Threadless

• Enabling … Doing more like Nike+ … plus Epocates, Disney MyMagic and Safaricom

• Networked … Amplifying like 3DHubs … plus Alibaba, Li and Fung and TenCent QQ

1400 - 1530 ... Innovative strategies … change the game, don’t just play the game!

Finding your space in crowded markets, from the future back and now forward:

• Brands … How to build brands around customers, aspirations and communities.

• Innovation … How to design a better business model with partners and collaboration.

• Communication … How to create resonance by being social, local, mobile and topical.

• Experiences … How to deliver incredible service that enables people to achieve more.

• Movements … How to build loyalty between people, communities with branded purpose.

1600 - 1730 ... Are you ready to change the world? … making it happen, leading the change.

Getting started by summarising your personal inspiration and one-page action plan.

• Who are the “gamechangers” of your market? Voting for the best local Gamechangers.

• Developing a practical one-page “horizons” action plan, starting today, with your team.

• Finding your space … your purpose, focus, and the role models to inspire you.

• Questions and answers. How to find more. Your personal toolkit to take away.

• Inspirational words from the gamechangers … Be bold, be brave, be brilliant.

© Peter Fisk 2014

Gamechangers.pro

0930 – 1100 Think … Change your future

How to out-think the competition

• Ideas Possibilities limited only by imagination

• Audacious Developing ideas with attitude

• Foresight Thinking from the future back

• Ambitious Finding your inspiring purpose

• Rethink See things differently, think different things

1130 – 1300 Explore … Change your market

How to find the best new opportunities.

• Eastwards Qatar to Jakarta, Arabian sun and Asian tigers

• Southwards Rio to Nairobi, Latin passion and mobile Africa

• Tribal Bernabau to Kalijan, people like people

• 18 and 80 Digital youth and affluent boomers

• XX and XY Athena women and metro men

1400 – 1530 Disrupt … Change your strategy

How to shape markets in your own vision

• Space Creating your own space in the world

• Disrupt Redefining the possibilities

• Vision Imagining a better future for business

• Choices Developing a winning strategy

• Pivot Moving from mediocrity to magic

1600 – 1730 Inspire … Change your brand

How to build brands that enrich people’s lives

• Purposeful Brands that make life better

• Core Finding what you really do for people

• Enabling Helping people to achieve more

• Platforms Engaging people in bigger ideas

• Propositions Making brands personal and relevant

0930 – 1100 Create … Change your business

How to design a better business model

• Innovate Creativity, design, and making ideas happen

• Models Innovating the business model

• Together Crowds and collaboration

• Frugal Create it cheaper, easier, faster

• Simple Simplicity, focus and experiences

1130 – 1300 Resonate … Change your story

How to engage people at the right moment

• In context It’s about my world not yours

• In time Real-time marketing, fast and topical

• Moments The four resonance points

• Content Creating content that is liquid and linked

• Storytelling Turning ideas into contagious stories

1400 – 1530 Enable … Change your experience

How to create a more valued customer experience

• Experience What really happens, before and beyond sales

• Enriching Educating, entertaining, enabling more

• Doubleloop Delivering retention, loyalty and advocacy

• Collaborate Participating to personalise and make it mine

• Intelligent Harnessing the potential of big data

1600 – 1730 Mobilise … Change your relationship

How to achieve more with people together

• Social Power and passion of people when connected

• Giving Collaborating and co-creating

• Sharing Renting, sharing and recommending

• Loyalty Trust, advocacy, loyal to each other

• Movements Activating a community with passion

© Peter Fisk 2014

Gamechangers.pro

Re-think your direction, re-focus

your priorities, re-energise your

leaders, your strategy and business.

1. Futureworld. How has your

world changed? What are the

new customer priorities? Who

are the new thinkers and

innovators? Where are the best

opportunities?

2. Gamechange. How can you

shape your markets, change the

game? What does it mean for

your business direction and

structures? How could you work

smarter, do more, better?

3. Betterplace. Where should you

innovate to grow? How should

you invest your capital, and

reduce costs? What are the

imperatives for change, and what

difference will it make?

Do you have the most effective business model? Are you out-thinking your competitors? What can you

learn from Alibaba or Li and Fung? Are you reshaping markets like Apple or Virgin, Zappos and

Zynga? Can you innovate like Samsung and Tata?

What will you be famous for in 2020? Why will customers choose your brand? Why will shareholders

invest in your business? How will you make the world a better place? And above all ... is your business

vision and strategy still relevant in these fast and dynamic markets?

Is your business fit and focused for the future?

… ready to shape, compete and win in the new business world?

“Futureproof" your business, bringing together your top team for three inspiring

days. Challenging and provocative, stretching and enlightened …

© Peter Fisk 2014

Gamechangers.pro

© Peter Fisk 2014

Gamechangers.pro

Developing leaders for a new

business world

• What if you were the leader of

your business?

• How would you use your assets to

win in the new world?

• Why are you the best leader of

your business future?

Leadership development should

coexist with strategic reinvention,

creating a relevant context for the

challenges ahead.

© Peter Fisk 2014

Gamechangers.pro

We live in an incredible time of power shifts and rapid change

Change creates new opportunities, behaviours, expectations

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Scanadu

10. Second Sight

1. Amazon

2. Aussie Farmers

3. Etsy

4. Fab

5. Le Pain Q

6. Magazine Luiza

7. Positive Luxury

8. Trader Joe’s

9. ZaoZao

10. Zilok

1. Apple

2. Beats

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Dropbox

5. Giff Gaff

6. Google X

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Aeromobil

2. Air Asia

3. Airbnb

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. 3DHubs

2. Corning

3. DP World

4. Dyson

5. Embraer

6. Local Motors

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Beauty’in

3. Danone

4. Graze

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Desigual

3. Editd

4. Gilan

5. Greenbox

6. Indetix

7. Patagonia

8. Rapha

9. Threadless

10. Tom’s

1. Alior Sync

2. Commonwealth

3. Fidor

4. First National

5. Handelsbanken

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Flipboard

4. Netflix

5. Pixar

6. Red Bull

7. Supercell

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfutureretail

Futurehealth Futuretech FuturemakersFutureBank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

Futuremedia

1. Ashoka

2. AzuriTech

3. Chile AIC

4. Graal Bio

5. IBM

6. IDEO

7. Kickstarter

8. Li & Fung

9. Live Nation

10. Salesforce

1. FC Barcelona

2. Bitcoin

3. Bhutan

4. Usain Bolt

5. The Elders

6. Lovemarks

7. Oregon Project

8. ParkRun

9. WWF

10. You

Futureservice FutureBrands

www.gamechangers.pro

© Peter Fisk 2014

[email protected]

© Peter Fisk 2013

theGeniusWorks.com

Who are the businesses shaking-up our worlds?

Who are the businesses shaking-up our worlds?

Change your game

THINKChange your

vision

Change your

story

Change your

market

disruptChange your

strategy

INSPIREChange your

brand

createChange your

business

AMPLIFYChange your

potential

sustainChange your

impact

Change your

relationship

ENABLEChange your

experience

resonate

mobilise

explore

© Peter Fisk 2013

What do “Gamechangers” do?

© Peter Fisk 2013

Gamechangers.pro

“Change the game” in 4 dimensions

© Peter Fisk 2014

Gamechangers.pro

16 ways to innovate your business

Brand

innovation

Purpose

innovation

Strategy

innovation

Concept

innovation

Structural

innovation

Process

innovation

Resource

innovation

Financial

innovation

Market

innovation

Customer

innovation

Experience

innovation

Relational

innovation

Pricing

innovation

Channel

innovation

Service

innovation

Product

innovation

Which is the right “business models” for your future?

Acting

with speed

and agility

Connecting

ideas and

people

Passion to

make life

better

Having an

audacious

attitude

Shaping

your own

vision

Making

sense of

change

Persisting

to make it

happen

What kind of people does it take?

© Peter Fisk 2014

Gamechangers.pro

Strategies for a fast changing world

Delivering great customer experiences

Building brands in a connected world

Marketing that is real and realtime

Innovating the whole business

Transformational business leaders

Marketing to Gen Y Content marketing Brand extensions Growth strategies

Marketing to women Brand storytelling Franchising and licensing Scenario planning

Marketing to over 60s Social local mobile Crowds and co-creation Strategic market planning

Luxury brand strategies Building communities Frugal innovation Performance metrics

Apple, CocaCola, Diesel, DSM,

Juan Valdez, Nike+…

Building brands around people not

products, to make life better.

Engaging people in more human,

collaborative and inspiring ways.

Bolder Brands

Emerging market strategies Collaborative consumption New business models Portfolio optimisation

studio … practical workshops for business leaders by Peter Fisk

23andMe, Bharti, Alibaba, Tencent,

Xiaomi, ZaoZao …

Defining a better vision, innovative

strategy and business model.

Winning by finding your space and

playing your own game.

Apple,

Google X, Li & Fung, Pixar, Renova,

Samsung, Virgin …

Creating better business solutions

from the future back.

Future trends, better questions,

creative fusions, entrepreneurial.

Amazon, Beats, IBM, Natura,

P&G, Supercell …

Social and local, mobile and topical,

multi-channel and integrated.

Engaging people in more relevant

ways, to do more, and grow faster.

Airbnb, Lego, Nike+, Rapha,

Threadless, Zappos …

Engaging customers more deeply

through enabling experiences.

Driven by insights, propositions,

communities and advocacy.

Haier, Natura, Patagonia, Salesforce,

Tata, Unilever …

From command and control to

communicator and collaborator.

Leaders who have vision and agility

to drive change and innovation.

WeChat or WhatsApp, how to engage 16-

24 year olds through social relevance.

With the highest income growth, women

are more influential and affluent.

More over 60s than under 15s by 2025,

doing more for boomers who live to 100.

How to define luxury today, engage more

premium audience, whilst also diffusing.

Learning from the most successful local

companies and international entrants.

Coke’s “Liquid and Linked” approach

provides a better model for content.

From Diesel’s jeans to IBM’s Smarter

Planet, how to make stories contagious.

Using digital media and big data to

engage people at right time and place.

Forget loyalty cards, think movements,

people trust and are loyal to each other.

Zilok to Zipcars, sharing, renting, and

subscribing to better utilise capacity.

How to reshape brands to extend into

adjacent segments and categories

Collaborative innovation, brands and

experiences that engage people deeper.

Creating products and services from the

bottom up, low priced, simple and easy.

Redefining how your business works and

makes money, freemium to subscription.

The Growth Wheel. Developing the right

growth strategy for your business.

Making sense of the future by evaluating

trends and ideas, risks and opportunities.

Developing the right plan to beat your

competitors, engage your customers.

Turning strategy into goals into metrics

into targets into scorecards and rewards.

How to create an IP-based business

model that wins through replication.

How to focus business and product

portfolios, and brand architectures.

All workshops are customised in content and format, issue-driven and action-driving. Examples of “big theme” workshops, typically 2-4 days in duration are:

Other more specific themes, typically one-day formats. There are also workshops specific to each sector and market eg Finance, retail, telecoms, healthcare etc.

+genius

Market Strategy

© Peter Fisk 2013

theGeniusWorks.com

[email protected]

www.theGeniusWorks.com

studio … practical tools for growing your business

The 7 Whitespaces

1. Women and boomers

2. Cities and communities

3. Carbon and water

4. Networks and Web 3.0

5. GRIN and 50 billion devices

6. Authenticity, Meaning, Happiness

“Creativity is opening up,

Design is fusion

Innovation is closing down”

Business

Innovation

World

changing

Ideas

Economy

Accelerated

innovation

Dream like Hadid

Think like Starck

Rethink like Rutan

Care like Aravind

Challenge like Tata

Create like Alessi

Co-create like Lego

Design like Dyson

Dare like Banksy

Extend like Audigier

Experiment like El Bulli

Invest like Zennstrom

Partner like Threadless

Twist like Smith

Disrupt like Jobs

Provoke like Hirst

Simplify like Maeda

Inspire like Pixar

Persevere like Tesla

Indulge like Gu

Deliver like Guo-Qiang

Drive like Ferrari

Perform like Gaga

“Winners have the best ideas

Anybody can make

things today”

www.InnoLab.co.uk


+genius

© Peter Fisk 2013

theGeniusWorks.com

[email protected]



The ideas factory The design Studio The impact zone

Fuzzy fronting

Paralleling

Scenarios

Deep diving

Crowdsourcing

Extreming

Rulebreaking

Imagining

Concepting

Reframing

Creative fusing

Simplifying

Partnerships

Co-creating

Prototyping

Evaluating

Launchpads

Scripting

Monetising

Propositions

Catagions

Market shaping

Extending

Delivering

Business

Innovation

Future

back

“The future is more about

space than time”

“Innovation beyond

products … making

life better”

Making bigger

ideas happen

faster and with

more impact”

“Incremental is not enough;

Don’t be limited by today”

www.InnoLab.co.uk


+genius

© Peter Fisk 2013

theGeniusWorks.com

[email protected]



The 7 Secrets of Leonardo

1. Relentless curiosity

2. Seeing more

3. Thinking bigger

4. Making connections

5. Embracing paradox

6. Courageous action

7. Enlightened mind

Could you be

the da Vinci

of our times?

www.InnoLab.co.uk


Creative

Visionaries

Border

Crossers

Game

changers

Inspire and

Enable

Touching people deeper

Doing more for their worlds

Imagination + Intelligence = Extraordinary Results

“Be bold, be brave,

be brilliant”

Innovation from the future back …Introducing “Creative Genius” the new book by Peter Fisk

+genius

[email protected]


www.InnoLab.co.uk

www.theGeniusWorks.com© Peter Fisk 2013

theGeniusWorks.com

Create and innovate … Are you the Leonardo da Vinci of business today?