gamechangers: new directions in business strategy
TRANSCRIPT
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From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipars, a new generation of businesses are rising out of the
maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our
world. Over the last 12 months I have completed a huge research project to find the 120 companies, large and small,
from every continent, who are changing our world … and how they do it.
“Gamechangers” are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our
world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of
infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their
own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t
believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.
Why be 10% better, when you could be 10 times better?
Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by
being smart, fast and connected – rather than through scale and efficiency. They are
• Human … customer-driven, human-centred emotionally-engaging business
• Creative … design and innovation, to think bolder , different and better
• Networked … built around networks and partnerships of supply and demand
• Social … social media and online communities, but local and tribal too
• Participative … crowdsourcing, co-creating, collaborating with customers
• Responsible … doing better by doing good, socially and environmentally
They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and
place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks
drive reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and
partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers
to achieve more, they care about their impact on people and the world. Ultimately they want to create a better world.
Gamechangers is also my new book to be published in April 2014, and you can already explore the emerging content and
insights at www.Gamechangers.pro
www.theGeniusWorks.com
Gamechangers … Are you ready to change the world?
We live in an incredible time … opportunities of a changing world
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
© Peter Fisk 2013
21C economic shift
The biggest power
Shift in history
guiyang circle
Guiyang
China106.6° E, 26.6° N
4100km radius
Most of the world
Lives here …
brains beyond
Humanity by 205o
21C intelligence shift
We live in an incredible time … opportunities of a changing world
Google x … moonshots
why focus on 10%
when you could focus on 10x
23&Me
DNA Profile $99
Anne Wojcicki
airBNB
Optimising assets
Brian cheskey
Juan Valdez cafe
Coffee Grower cafes
Luis Genaro Munoz
Moven
Human direct bank
Brett King
GRAAL BIO
ALTERNATIVE ENERGY
BERNADO GRADIN
AZURI TECH
Pay as you go power
Simon Garth
RENOVA
COLOUR TOILET PAPER
PAULO MP DE SILVA
RASPBERRY PI
£20 circuit boards
EDEN UPTON
zipcars
carshare per minute
Antje danielson
Of the travel worldstefan KLein’s
Aeromobil
FLYING CARS
MAYRIG RESTAURANT
ARMENIAN CULTURE
ALINE KAMAKIAN
zidisha
P2p lend to FArmers
Julia Jurnia
REDBUS INDIA
Online bus system
PHANINDRA SAMA
Narayana hospitals
AFFORDABLE SURGERY
Dr DAVI SHETTY
AIR ASIA
new middle travel
Tony Fernandez
Square
Payments ANYWHERE
With docomo
Virgin Galactic
Transforming travel
Richard Branson
Insights by sector
+genius
+genius
Umpqua Bank
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Second Sight
10. Wuxi Pharma
1. Amarex
2. Amazon
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. Uniqlo
10. ZaoZao
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Air Asia
2. AirBNB
3. Aloft
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. Corning
2. DP World
3. Dyson
4. Embraer
5. Local Motors
6. Shapeways
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bhutan
3. Usain Bolt
4. The Elders
5. Lovemarks
6. Li Ning
7. Oregon Project
8. Qatar
9. WWF
10. You
futureservice futurebrands
www.gamechangers.pro
© Peter Fisk 2013
“Welcome to the
ideas economyWhere advantage comes from
out-thinking the competition”
“in a crowded world …
create your own space”
Change
Why
Change the game
Change
WhyChange
Why
Purpose
Category
Brand
Change the DIRECTION
© Peter Fisk 2014
Find your inspiring purpose
Change
Why
Change
who
Geography
Segment
Relationship
Change the AUDIENCE
Change
Why
Change
what
Product
Service
Enablement
Change the EXPERIENCE
Change
Why
Change
how
Culture
Business model
Impact
Change the business
Change
Why
Change
who
Change
what
Change
Why
Change
how
Purpose
Category
Brand
Geography
Segment
Relationship
Product
Service
Enablement
Culture
Business model
Impact
Change the game
Seeing things differently
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
+genius
… Innovating your business, from ideas to impact
© Peter Fisk 2013
www.theGeniusWorks.com
© Peter Fisk 2013
Gamechangers.pro
+genius
… Getting started, creating the future, in two days
© Peter Fisk 2013
www.theGeniusWorks.com
© Peter Fisk 2013
change
Day 1, morning
futures
Day 1, afternoon
STRATEGY
Day 2, morning
INNOVATION
Day 2, afternoon
Objective
• Open-up thinking
• Making sense of change
Exploring the changing world
• Power shifts
• Economic trends
• Future of business
Making sense of new markets
• Emerging nations
• Redefining markets
• Competitive change
Tuning into the customer agenda
• What customers really want
• Changing priorities
• Ways of working together
Companies to learn from
• Google X’s moonshots
• Li and Fung business model
Practical tools to apply
• Kaleidoscope thinking
• Market mapping
• Value drivers
Participant activity
• “Idea Lego” competition
Objective
• Identifying best opportunities
• Articulating a better vision
Going to where the future is
• Defining adjacent markets
• Learning from parallels
• Reframing your markets
Finding the best opportunities
• Growth wheel
• Criteria to evaluate
• Choosing a better future
Creating a better vision
• Defining a better future 2020
• Working future back
• Vision articulation
Companies to learn from
• Tata’s global growth
• GE’s imagination
Practical tools to apply
• Scenario planning
• Context framing
• Parallel markets
Participant activity
• Creative vision making
Objective
• Making the right choices
• Defining strategy
Strategy is about focus
• The pursuit of value creation
• Growth and profits
• Costs and risks
Strategy is about difference
• Finding a higher purpose
• Sources of advantage
• Relevant and different
Strategy is about winning
• Where to play
• How to compete
• What to do to win
Companies to learn from
• Cemex’s inspiring purpose
• Corning’s better strategy
Practical tools to apply
• Inspiring purpose
• Competitive positioning
• Business strategy
Participant activity
• Making a business pitch
Objective
• Strategy into innovation
• Developing an agile roadmap
Business innovation for growth
• Innovating the whole business
• Being bold and disruptive
• Creating a future portfolio
Changing the game
• Changing the way we work
• Finding new revenue streams
• Defining new business models
Developing a strategic roadmap
• Horizon planning
• Creating a coherent journey
• Measuring business impact
Companies to learn from
• ARM’s business model
• IBM Smarter Planet
Practical tools to apply
• Gamechanger Compass
• Business models
• Horizon planning
Participant activity
• Creating a “future manifesto”
Stefan klein
aeromobil
Flying cars
Change your game
THINKChange your
vision
Change your
story
Change your
market
disruptChange your
strategy
INSPIREChange your
brand
createChange your
business
AMPLIFYChange your
potential
sustainChange your
impact
Change your
relationship
ENABLEChange your
experience
resonate
mobilise
explore
© Peter Fisk 2013
Be Bold
Be Brave
Be Brilliant
Peter Fisk, in his new book “Gamechangers” … coming soon
Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,
and is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation company based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red
Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
Email: [email protected]
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.Gamechangers.pro
PETER FISK … expert in strategy and brands, innovation and marketing
Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
We develop the right approach for your business, working
collaboratively to achieve your objectives better, faster.
We combine a wide range of processes and tools,
insights and ideas, people and partners
Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects
Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects
Engaging your people in a future vision … developing a new
business strategy … driving creativity and innovation
… developing a new brand … solving a complex
problem fast … building your team
ACCELERATING GROWTH … markets and strategy, brands and innovation
www.theGeniusWorks.com
