gamification
TRANSCRIPT
Gamification
What is Gamification ?
Gamification is the use of game design techniques & design elements to solve problems and engage people.
Engaging people by letting them have fun through applying Enterprise Gamification in design.
Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.
Gamifying the Application / Process / Activity
Growing & Sustaining the Application / Process / Activity
Why Gamification ?
Key element of Gamification is to motivate employees and make work more fun.
Engage Gamer and be more productive.
It rewards and recognizes employees for there work.
It helps employees and thereby entire organization progress and add value to what they do.
It helps organization have holistic view of the people / processes / activities.
What is the target audience ?
What is the target audience? IT ArchitectsApplication DevelopersManagersIT ConsultantsUser Experience DesignersBusiness Process ExpertsSolution & Product ManagersMarketing & Brand managersGame Designers
What is the target audience? Product DesignersHuman Resource ExecutivesMarketersLoyalty and CRM ManagersStartup Founders/Product PeopleHuman Resources and Human Capital ProfessionalsProduct Managers and Product MarketersMarketing Strategists, CMOsHeads of Technology/CIO/CTOStartup FoundersUI/UX Experts
Gamification Mechanics ?
Gamification Mechanics
Point System Badges Levels Leader boards Challenges Rewards
Enterprise Gamification in Action: Key Examples
Enterprise Gamification - Engaging people by letting them have fun
Gamification in Human ResourcesGamification in Banking & FinancialsGamification in Community & Innovation ManagementGamification in Sales & SupportGamification in Healthcare & FitnessGamification @ Work: Designing Engaging Business Software
Big brands like McDonald's, Starbucks and Coca Cola developing tactics based on gamification principles.
Gamification tactics can be the next big thing in MARKETING.
Thanks to social media increasing number of businesses are discovering that gamification principles can be applied to help solve their marketing problems.
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