gamification, crowdsourcing & big data: the convergence point – are we here?
TRANSCRIPT
Crowdsourcing
Rajiv Vaid Basaiawmoit14th April 2016
CSW-GLOBAL, LONDON
Gamification
Big Data
The CONVERGENCE
point
Faculty of Science & Technology @rajiv_VB@AarhusUni
@rajiv_VB
CROWDSOURCING: “The process of getting work or funding from a large group of people (especially online)”
- Wikipedia
CROWDSOURCING can also be defined as harnessing the crowd to solve complex problems at scales and rates that no one individual
can achieve
@rajiv_VB
GAMIFICATION: “The process of adding games or game-like elements to something (as a task) to encourage participation”
- Wikipedia
Badges PointsLevelsLeaderboards Rules & Narratives
Acknow-ledgement
Active Feedback
@rajiv_VB
“A game is nothing but a set of problems to solve” - Gee in (Corbett, 2010)
“Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems”
- Sebastian Deterding
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But not just simple problems– BUT complex problem solving at a frentic pace…
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…that results in an ENGAGED (& engrossed) user
@rajiv_VB
BUT GAMIFICATION IS NOT JUST GAMES ….
Super Mario game LinkedIn profile bar Purposeful game
Graphic source:
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It can be used to grow user & customer bases….
Grap
hic
sour
ce: D
eman
d M
etric
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It can also use negative game mechanics to increase sales….
Graphic source: Rex Features (as seen on The Telegraph 18.12.2014
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It can be used to solve societal challenges….
Graphic source: Demand Metric
REAL CASE EXAMPLES:
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GAMIFICATION CROWDSOURCING
OVERLAPS – CLASHES – RESISTANCE – CONVERGENCE?
Past predicts future convergence….
Data/graphic source: Gartner Inc.
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THE DANGERS OF HYPE…
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”80% of All Gamification interventions will fail to meet Business Objectives” – Gartner (2014)!
Source: Bonusly infographic
Speed Camera Lottery pays drivers for slowing down
What if a portion of the money collected from speeders went
into a lottery for law-abiding drivers?
09.12.2010
@rajiv_VB
JUST GAMIFICATION
ALONE WILL NOT SAVE THE WORLD
@rajiv_VB
THE ERA of CONNECTIVITY
2020
4 Billion
Connected people
25+ Million
Apps25+
Billion Embedded &
Intelligent systems
50 Trillion
GBs of Data
Data Source: IDC, Intel, McCafe 2012
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CITIZEN SCIENCE LEADING THE WAY…
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Faculty of Science & Technology
@AarhusUni
Where Purpose overcomes Cash…
@rajiv_VB
@rajiv_VB
HIGH-LEVEL GAMIFICATION + CROWD-SOURCING FUSION
@rajiv_VB
Citizen Science at Cancer Research UK
Crowdsourcing
Gamification
Big Data
Not CONVERGENCE
BUT a
BIG-BANG EVENT
@rajiv_VB
WHAT DOES THE FUTURE HOLD?
OPPORTUNITY, HEARTACHE,
WISDOM
THANK YOU
Faculty of Science & Technology @rajiv_VB@AarhusUni
Contact details: Email: [email protected]: +45 5133 5302
Twitter handle: @rajiv_VB