gamification: how to create a true distinctive employee experience!
DESCRIPTION
The Keynote dives into to the very important principles of gamification and how gamification can boost the experiences of employees in the offshore industry and beyond. A case study of EVault is included, displaying the magic of interactive onboarding, offline learning (!) and the fact that fun will deliver great business results.TRANSCRIPT
Don’t switch off your mobile
61 32 09VOTE
IntroductionGamificationCase study: gamification in action
Conclusion
!
!
!
“Type a quote here.”
Brandon Hall Group, 2012-2014!
!
75% of the employees are not effectively introduced to their work environment.
We aim to drastically improve the new hire experience and therefore make a new
employee feel at home and engaged with the use of a mobile app.
Priority boarding for your workforce
“Convert your own content into a unique employee experience”
“Implementation within a couple of days”
“Learn offline” “Surprisingly simple and controlled content management” !!
How does it work?
Your content
What do we do in the industry
Offline Mobile learning; inductions
Paperless Assessments on Safety !
GamificationIntroduction
Case study: gamification in action
Conclusion
!
!
!
!
Biggest platform in the world
Gartner, Appical!
!
Mobile Connections in 2014!1 connection per head
7.0B
Gaming is serious business
IDC, NewZoo!
!
Value of Game Industry!
$100B
Online & Mobile lead the way
IDC, NewZoo!
!
Online and Mobile Gaming!
60%
Console (now 8th gen)!
40%
What is Gamification
“The integration of game thinking and game mechanics into your site, service, community, content or campaign, in order to drive participation and engagement” !!
Gamification is about using
Game elements (not full-games)
Game thinking (This doesn’t need to involve game technique, it’s more about the way games are designed and the idea behind games)
In a non-game environment (commercial as well as not-for-profit environments)
To increase target behaviour and engagement !!
!
!
Examples from the field
Linkedin: knowing your member sells !!
Loyalty cards: Miles and benefits !!
The Game Quadrant
Serious Game Gamification
Toys
Gaming
Whole Parts
PlayingDeterding, Dixon, Khaled and Nacke!
!
Playful Design
Playful Design
Telenet Drama Video!
!
FUN - no rules - no restrictions - JUST FUN
Gamification in practice
Telenet Drama Video!
!
Gaming elements - Solving a problem - specific goal
Gamification in practice
Qualcomm Video!
!
The Photo Booth
Case StudyIntroductionGamification
Conclusion
!
!
!
!
!
Hiring spree: 300 -> 500 employees !
Deliver DNA (even tho part of Seagate corp)
Replace induction program / Retention issues
War for Talent in Silicon Valley
Learn Offline
Various target groups!
!!!
The challenge of Evault
What they did: Gamification
Interactive Program
Learning objectives on EVault and own
Role
Create fans: turn every new hire in a
recruiter
!
!
What has been achieved?
“The program is what I hoped it would be: Real-life, consistent, efficient, highly interactive and according to employees highly engaging, if not downright fun. We have learn’t a lot in a short
period of time”
Doremi Senach!HR Leader !Annual Win for EVault: > USD 350,000!Indirect labour savings USD 50k p.a. Productivity win of USD 4,000 per FTE
“Type a quote here.”
Featured in HR Magazine
The Article!
!
!
Conclusion
!
Introduction
Gamification
Case Study
!
!
!
!
!
!
Mobile is here to stay
The App gen is greatly informed
Increasing mobility of the workforce
Flex workers will be the rule rather than the exception
Baby boom gen will leave a knowledge gap !
War for talent will become a continuous challenge !!
!
The workforce is changing drastically
Game mechanics cannot be sprinkled on learning programs
Key steps: Sit down and determine your objective!
What behaviors are you seeking to change?
Which objectives you want employees to meet?
Look for a concrete and well-defined challenge
Start small and build from there
!!!
Some considerations
Contact us
Appical Gerrit Brouwer (35)Founder & CEO
Appical Linkedin!
!
!
!
www.Appical.net
GAME ON