gamification night / 05.sept.2013 - oslo, norway
DESCRIPTION
This slide deck is from Oslo Lean Meetup (*) session held on 05.Sept.2013 in Oslo, Norway. (*) http://www.meetup.com/agile-31/events/135749282/TRANSCRIPT
Gamification<< PIP >>
September 2013---
Yilmaz Guleryuz [ @WareNinja ]Kim Leskovsky [ @iterate_no ]
“In every job that must be done, there is an element of fun. You find the fun, and snap!
The job’s a game!” -- Mary Poppins
Source: http://www.youtube.com/watch?v=iynzHWwJXaA
Footprints...
● What● Why ● How● with Examples!● ...and one more thing :-)
Gamification is...
● NOT Just for marketing or sales
● NOT Just Points, Badges, Leaderboards
● NOT Making everything a game
● NOT Rocket science!
Gamification is...
The use of game elements & game design
techniques in non-game contexts.
Huh?
Non-Game Contexts● Some objectives
other than success in the game ● Business, school, social impact, etc.
Image Source: Kevin Werbach’s lectures ...
Gamification is PIP!
Predictable Irrationality
L Learning Source: Dan Ariely http://danariely.com/
Engagement Loop
Call to Action!
Visible Progress
DO!
E
Bartle's “Player” Types
Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test Image Source: http://frankcaron.com/Flogger/?p=1732
Example.1: 60% Achiever
40% Killer
Example.2: 10% Killer
50% Socializer40% Explorer
Example.3: 60% Achiever40% Explorer
K
Progression Ladder (Player journey)
OnboardingScaffolding
Pathwaysto Mastery
MATRIX!
E
Keep in mind when...
Designing a Gamified flow● Autonomy
it’s all about the Player!● Meaningful choices● Analytical & Creative● Engagement & Progression● Challenges & Rewarding experience● Gamification can motivate ● Fun can, and should, be designed● Applicable in many domains:
external, internal, behavior change, ...
!
Congratulations!
LEKE
Is it right for my business?
● Where would you derive value from encouraging behavior?
● Are your target activities sufficiently interesting?
● Can the desired behaviors be modeled through algorithms?
!
L
Æ
[Example-1]Social Recognition with Loss Aversion!
Source: http://www.zappified.com/face/index.html R
[Example-2]Internal change
with playful challenges
Source: http://www.youtube.com/watch?v=iynzHWwJXaA E
[Example-3]Changing behavior
with positive reinforcement
and...HOW?
LÆRE
Any Frameworks?
[1] DEFINE business objectives[2] DELINEATE target behaviors[3] DESCRIBE your players[4] DEVISE activity loops[5] DON’T forget the FUN[6] DEPLOY the appropriate tools
D6 Gamification Design Framework (*)
Source: Kevin Werbach http://gamifyforthewin.com/
Let’s PREZI…!
Learn more?
Links, books, ...● Gameful Design by Sebastian Deterding
>> bit.ly/gameful-design
● Book: "For the Win" by Kevin Werbach>> bit.ly/book-for-the-win
● "4 Keys 2 Fun" by Nicole Lazzaro>> 4k2f.com
● Links-bundle about Gamification>> bit.ly/gamification-bundle
What was the hidden message?
LEKE
LÆRE
?
Questions?
LEKE - LAGE - LÆREITERATE
We don’t stop playing because we grow old; we grow old because we stop playing.
George Bernard Shaw
Play is the highest form of research.Albert Einstein
:-)
Remember remember...
● Autonomy it’s all about the Player!
● Meaningful choices
● Analytical & Creative
● Engagement & Progression
Source: http://www.youtube.com/watch?v=2lXh2n0aPyw