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  • GAMIFICATION READING

    LIST 75+ pieces we recommend for your deep dive into

    gamification

    INCLUDES: The best books, articles and videos about gamification, behavioural psychology, game design and more

    Pete Jenkins, Vasilis Gkogkidis, & Kira Downer

    RECOMMENDED BY:

    Vasilis Highlight

  • Reality Is Broken: Why Games Make Us Better

    and How They can Change the World

    Jane McGonigal

    For The Win: How Game Thinking Can Revolutionize

    Your Business

    Kevin Werbach; Dan Hunter

    Game Thinking: Innovate Smarter & Drive Deep

    Engagement with Design Techniques from Hit

    Games

    Amy Jo Kim

    Even Ninja Monkeys Like to Play: Gamification Game

    Thinking and Motivational Design (Unicorn Edition)

    Andrzej Marczewski

    Actionable Gamification: Beyond Points, Badges,

    and Leaderboards

    Yu-kai Chou

    The Gamification of Learning and Instruction:

    Game-Based Methods and Strategies for Training and

    Education

    Karl M. Kapp

    A Theory of Fun

    Raph Koster

    Games and Gamification in Market Research

    Betty Adamou

    The Business of Gamification - A Critical

    Analysis

    edited by Mikolaj Dymek & Peter Zackariasson

    SuperBetter

    Jane McGonigal

    GAMIFICATION

  • Total Engagement: How Games and Virtual

    Worlds Are Changing the Way People Work

    and Businesses Compete

    Byron Reeves

    Business Gamification for Dummies (ebook)

    Kris Duggan; Kate Shoup

    The Gamification Revolution: How

    Leaders Leverage Game Mechanics to Crush the

    Competition

    Gabe Zichermann & Joselin Linder

    Gamify

    Brian Burke

    Play to Learn: Everything You Need to Know About Designing

    Effective Learning Games

    Sharon Boller; Karl M.

    Kapp

    Gamification by Design

    Gabe Zichermann

    GAMIFICATION

  • Game Plan: Using Gamification to Entertain Strategic Renewal with

    Environmental Velocity

    Ian McCarthy; Kirk Planger;

    Karen Robson; Jan H Kietzmann; Layland Pitt

    http://bit.ly/2HOjFCo

    The Use of Gamification Mechanics to Increase Employee and User

    Engagement in Participative Healthcare Services

    Wafa Hammedi; Thomas Leclerq;

    Allard C.R. Van Riel

    http://bit.ly/2BkfKHy

    From Game Design Elements to Gamefulness: Defining Gamification

    Sebastian Deterding; Dan Dixon, Rilla

    Khaled; Lennart Nacke

    http://bit.ly/2CZshQK

    Does Gamification Work?—A Literature Review of Empirical

    Studies on Gamification

    Juho Hamari; Jonna Koivisto; Harri Sarsa

    http://bit.ly/2DNphst

    Does Gamification Work? — A Literature Review of Empirical

    Studies on Gamification

    Juho Hamari; Jonna Koivisto; Harri Sarsa

    http://bit.ly/2Ga8jHa

    Designing Cooperative Gamification: Conceptualization and Prototypical

    Implementation

    Benedikt Morschheuser; Alexander Maedche; Dominic Walter

    http://bit.ly/2MPnrKC

    ACADEMIC ARTICLES

    http://bit.ly/2HOjFCo http://bit.ly/2BkfKHy https://scholar.google.co.uk/citations?user=BvHFgSwAAAAJ&hl=en&oi=sra https://scholar.google.co.uk/citations?user=FtZh3z4AAAAJ&hl=en&oi=sra https://scholar.google.co.uk/citations?user=i-y5S2AAAAAJ&hl=en&oi=sra http://bit.ly/2CZshQK http://bit.ly/2DNphst http://bit.ly/2Ga8jHa http://bit.ly/2MPnrKC

  • A Theory of Work Gamification: Something Old, Something New, Something Borrowed, Something

    Cool?

    M. Teresa Cardador; Gregory G. Northcraft; Jordan Whicker

    http://bit.ly/2REutT0

    How to Gamify? A Method for Designing Gamification

    Benedikt Morschheuser; Karl Werder; Juho Hamari; Julian Abe

    http://bit.ly/2t3WB8n

    How Gamification of an Enterprise Collaboration System Increases

    Knowledge Contribution: An Affordance Approach

    Ayoung Suh; Christian Wagner; Alimohammad Shari; Raian Ali

    http://bit.ly/2GoJy9d

    Obstacles and Challenges in the Use of Gamification

    for Virtual Ideas Communities

    Christian Scheiner; Phillipp Haas; Ulrich Bretschneider; Ivo Blohm; Jan

    Marco Leimeister

    http://bit.ly/2TtC2xK

    Engaging the Crowd of Stakeholders in Requirements Engineering via

    Gamification

    Fabiano Dalpiaz; Remco Snijders; Sjaak Brinkemper; Mahmood

    Hosseini

    http://bit.ly/2DUrgv1

    A Definition for Gamification: Anchoring Gamification in the Service Marketing Literature

    Kai Huotari; Juho Hamari

    http://bit.ly/2Srpiuf

    ACADEMIC ARTICLES

    http://bit.ly/2REutT0 http://bit.ly/2t3WB8n http://bit.ly/2GoJy9d http://bit.ly/2TtC2xK http://bit.ly/2DUrgv1 http://bit.ly/2Srpiuf

  • The Art of Game Design: A Book of

    Lenses

    Jesse Schell

    Game Design Workshop

    Tracy Fullerton

    Glued to Games: How Video Games Draw Us

    in and Hold Us Spellbound

    Richard M. Ryan; Scott Rigby

    Blood, Sweat and Pixels

    Jason Schreier

    Game Frame: Using Games as a Strategy

    for Success

    Aaron Dignan

    Games User Research

    edited by Anders Drachen; Pejman

    Mirza-Babaei; Lennart Nacke

    Game Design Workshop

    Tracy Fullerton

    GAMES DESIGN

  • The Small Big

    Steve Martin; Noah Goldstein; Robert Cialdini

    Freakonomics

    Steven Levitt; Stephen Dubner

    Hooked: How to Build Habit-Forming Products

    Nir Eyal

    Drive

    Dan Pink

    The Power of Habit

    Charles Duhigg

    The Participation Revolution

    Neil Gibb

    Flow: The Psychology of Optimal Experience

    Mihaly Csikszentmihalyi

    Spark: The Revolutionary New Science of Exercise

    and Play

    John J Ratey

    The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at

    Home

    Dan Ariely

    Blink

    Malcolm Gladwell

    Nudge

    Richard Thaler; Cass Sunstein

    Gamestorming: A Playbook for Innovators, Rule-

    breakers, and Changemakers

    James Macanufo; Sunni

    Brown

    WIDER READING

  • Selling Gamification to Gamers aka Selling Ice to Iceland Will Stuart-Jones http://bit.ly/GEU18_WSJ

    Creating a Gamified Learning Strategy for the Modern Workplace Juliette Denny http://bit.ly/GEU18_JD

    Scaling Enterprise Gamification from 100 to 100,000 Players Munch Lam http://bit.ly/GEU18_ML

    The Present and Future of Gamification Research in Europe Dr. Marigo Raftopoulos; Samantha Clarke; Dr. Zac Fitz-Walter; Vasilis Gkogkidis http://bit.ly/GEU18_RES

    The Present and Future of the Gamification Industry in Europe Rob Alvarez; Juliette Denny; Will Stuart-Jones; Munch Lam http://bit.ly/GEU18_IND

    GAMIFICATION EUROPE: VIDEOS

    http://bit.ly/GEU18_WSJ http://bit.ly/GEU18_JD http://bit.ly/GEU18_ML http://bit.ly/GEU18_RES http://bit.ly/GEU18_IND

  • Cultural Differences in Gamification Ahmed Hossam; Jasmine Karatas; Sylvester Arnab http://bit.ly/GEU17_CULTURE

    Lessons From the Front Line Andrezej Marczewski http://bit.ly/GEU17_AM

    Death by Badges: How Superficial Gamification Turned my Project Into Something Else Rob Alvarez http://bit.ly/GEU17_RA

    Gamified Social Media Performance Coaching at the UN Toby Beresford http://bit.ly/GEU17_TB

    How NOT to Run a Gamified Classroom Bernardo Letayf http://bit.ly/GEU17_BL

    GAMIFICATION EUROPE: VIDEOS

    http://bit.ly/GEU17_CULTURE http://bit.ly/GEU17_AM http://bit.ly/GEU17_RA http://bit.ly/GEU17_TB http://bit.ly/GEU17_BL

  • The Power of Play in Higher Education Horst Streck http://bit.ly/GEU17_HS

    Employee Engagement Experience with Gamification Ahmed Hossam http://bit.ly/GEU17_AH

    Ready4Tomorrow: A Gamified 5G Learning Project from Nokia Athens Alex Chalkias http://bit.ly/GEU17_AC

    Strategic Use of Gamification in a Technology Startup R&D Dr. Jan Storgårds http://bit.ly/GEU17_JS

    Designing Cooperative Gamification: The Happyformance Case Study Dominique Mangiatordi http://bit.ly/GEU17_DM

    GAMIFICATION EUROPE: VIDEOS

    http://bit.ly/GEU17_HS http://bit.ly/GEU17_AH http://bit.ly/GEU17_AC http://bit.ly/GEU17_JS http://bit.ly/GEU17_DM

  • The Hero’s Journey is no Longer Serving Us Jeff Gomez http://bit.ly/GEU17_JG

    My Journey, Struggles and Learnings in Gamification Jasmine Karatas http://bit.ly/GEU17_JK

    How to Empower an International Sales Team with Octalysis Gamification Joris Beerda http://bit.ly/GEU17_JB

    The Importance of Choice and the Pitfalls of Chance Will Stuart-Jones http://bit.ly/GEU17_WSJ

    Designing a Superwoman’s Journey – Gender and Diversity in Gamification Sabrina