SESSION 701 Friday, April 15, 9:00am - 10:00am

Track: Team Dynamics

Gamification: The Key to Employee Engagement

Nate Brown Manager of Customer Support, Underwriters Laboratories nate.brown@ul.com

Session Description Gamification is about much more than badges and high scores. It’s about finding creative and exciting ways to turn everyday work into engagement opportunities. Between mini-disc golf tournaments, rock star awards, happiness wheels, and murder mystery dinners, this session will teach you how to give your employees a compelling story to tell. You’ll discover the many different applications for gamification, including training and change management, while also learning practical steps and practical techniques for implementing your own program, enabling you to drastically reduce turnover and scale the mountain of engagement. Speaker Background As a client services manager for Underwriters Laboratories, Nate Brown’s ambition is to create outstanding customer interactions through creativity, knowledge, and professionalism. He’s a certified HDI Support Center Manager, VP of communications for the HDI Music City chapter, and a regional speaker. Nate’s session on gamification at the 2015 ICMI Expo was among the conference’s highest rated.

Gamification: The Key to Employee Engagement

Nate Brown

Customer Experience Manager

Underwriter’s Laboratories

What is gamification to you?

What are you hoping to receive form this session?

About Me

Please Tweet Away!@CustomerIsFirst

#HDIConf

Let’s Start with a Game

Get your phone out!

Go to kahoot.it on your mobile device

What is it?

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users' contributions.

- Wikipedia

Why is it important?

• It can be hard to keep the top talent. We must give them an environment worth staying for.

• Employees desire authentic relationships with their co-workers and leadership

• Gives managers an opportunity to reinforce positive behaviors by unlocking the intrinsic motivators

Two Paths…

Software Experiential

Times When Software Works

Adam Penenberg –Author of “Play at Work”

• As a training tool

“The Entertainment Software Association estimates that 70 percent of major employers use interactive software and games for training.”

• As a way to make mundane tasks more interesting

In a game, you’ve beaten level four, the boss monster is dead, you have a badge, and now you have a super laser sword. Real life isn’t like that, right?”

Interlude Game – Ring of Fire

HOW TO BUILD YOUR PROGRAM

Step 1

Steps for a Success

Step 2- Consider your audience. Competitive vs. Non Competitive

Step 3Identify the “high value actions” you are looking to reinforce

Step 4Choose unique elements to gamify the experience and make their work experience something special!

4Gamify

3Actions

2Motivation

1Objectives

Determine the objective of the program- Training issues vs. cultural atmosphere

Beware of Habituation!

Examples!!

• Film Festival

• Wheel of Happiness

• Mini Disc Golf Tournament

• Murder Mystery Dinner

• Lego Feedback (QA process)

• 80’s day for enhanced communication

Remote Workers

Ideas specific to applying the gamification principles to the remote worker experience

How has gamification

helped you to engage

employees?

QUESTIONS

Go forth and make your workenvironment fun!

Thank you for attending this session.

Please don’t forget to complete a session evaluation!