ganesh pawar

8/3/2019 GANESH PAWAR

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A

Project Report

On

SUPPLY CHAIN MANAGEMENT OF TATA COMMUNICAION LIMIED

Submitted By

GANESH PAWAR

Under the guidance of

HARSHALI BHALERAO

Submitted to

SINHGAD BUSINESS SCHOOL,

ERANDWANE, PUNE

In partial fulfillment of the requirement for the award of the degree of Mastersin Marketing Management ( PGDM )

ThroughSINHGAD BUSINESS SCHOOL

(MARCH, 2010-2012)


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SINHGAD TECHNICAL EDUCATION SOCIETYS

SINHGAD BUSINESS SCHOOL

19/15, Erandawane, Smt. Khilare Marg, Off Karve Road, Pune -411 004.

Bonafide Certificate

This is to certify that Mr/Ms............................................

(SBS No: 012502 ) studying in the third semester of

Post Graduate Diploma in Management (Approved by All India

Council of Technical Education) is a Bonafide student of

Sinhgad Business School, Pune.

Dean (PGDM)Office Seal Sinhgad Business School,Date: Pune


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FACULTY GUIDE CERTIFICATE

This is to certify that the work entitled A STUDY ON SUPPLY CHAIN

MANAGEMENT OF TATA COMMUNICATION LIMIED is the piece

of team project done by GANESH PAWAR student of PGDM under

the guidance and supervision of partial fulfillment of PGDM

curriculum of Sinhgad business school ,Pune.To the best of my knowledge and belief the term project report:

1. Embodies the work of candidate them self.

2. Has been duly completed.

3. Is up to the standard both in respect to the content and language

for being referred to the examiner.

HARSHALI BHALERAO

(Faculty, Sinhgad business school)


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ACKNOWLEDGEMENT

The satiation and euphonies that accompany the successful completion of the

project work would be incomplete without the mention of the people who made it possible

because success is an epitome of hard work, severance, missionary, zeal, steadfast,

determination and most of all encouraging guidance. Therefore, with immense gratitude, I

acknowledge all those people whose guidance and encouragement served a platform of

success.

I feel it is my privilege to place on record my warm salutation to SINHGAD

BUSINESS SCHOOL And Yamaha 2 Wheeler that gave me the opportunity to work on

this project.

I would like to take this opportunity to extent my sincere thanks to

HARSHALI BHALERAO for their constant encouragement during the course of my

project study.


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DECLARATION

GANESH PAWARa bonafide student of the Department of Management studies, Sinhgad

Business School, Pune would like to declare that the project title A study ON SUPPLY

CHAIN MANAGEMENT ON TATA COMMUNICATION LIMIED in the

partial fulfillment of Masters in Marketing Management course of the University of Pune is

my original work and will not be submitted for the award of any other degree, diploma,

fellowship or other title or prize.

Date: (GANESH PAWAR)

Place: Signature


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INDEX

SR.

No. TOPI

C

PA

GE

NO.

1. Executive Summary 1-2

2. Objectives and scope 3-7

3. Industry Profile 8-94. Scope and objectives of the study 10-

12

5. Product profile 13-16

6. Theoretical background 17-18

7. Research Methodology 19-21

8. Data collection and Data analysis 22-48

9. Conclusion and Suggestions 49-50

10. Limitation 51-52

11. Annexure 53

12.Bibliography

57-58


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Introduction of TCL

Company Description

Tata Communications Limited provides wholesale international voice services. The companyoperates submarine cable networks worldwide. The companys customer base includesapproximately 1,600 global carriers and service providers, 785 mobile operators, 10,000enterprises, 275,000 broadband and Internet subscribers, and 500 Wi-Fi public hotspots. Thecompanys transmission network of approximately 210,000 route kilometers and its IP corewith approximately 400 points of presence, enable a range of services that include traditionalTDM voice, VOIP, private leased circuits, IP VPN, Internet access, global Ethernet, datacentre, co-location, managed network, managed services, managed hosting, managed storage,mobile signaling, and other IP-related services. Principal Activities The company offers arange of integrated communications services in three segments, including Wholesale Voice,Enterprise and Carrier Data, and Others. Wholesale Voice This segment provides primarily totelecommunications carriers for the delivery of international calls to approximately 240countries and territories (approximately 1,000 destinations), including India. The companymaintains approximately 480 direct and bilateral relationships with leading internationalvoice telecommunication providers. Transporting approximately 32.6 billion minutesannually, the company has a range of customers that can be divided into 3 main categories,

including Mobile, Broadband, and Carriers. Voice Termination Services (ILD, VTS, VTSEconomy, and VTS Prime): Through its global TDM and VoIP network, the company carriesinternational long distance traffic to 240 countries and territories worldwide. VTS Prime,VTS and VTS Economy are solutions designed to meet each customers specific needs interms of voice quality. VTS Prime is used for the Mobile, Retail, and Broadband segments.Wholesale Inbound Services or Access Services (Toll-Free, Local Number Services, HCD):The companys access services are fully automated, caller-dialed service options, whichallow users to receive toll-free calls from various countries around the world. ITFS offerscoverage from approximately 100 countries, UIFN from 45 countries, local number servicesfrom 40 countries, and HCD from approximately 110 countries. UIFN (UniversalInternational Free Phone Service): This service is available in approximately 45 participating

countries. Managed Calling Cards Solution: Enables carriers to have a private-label prepaidcalling service with products and rate plans customized to their markets. Audiotext: Providestransport traffic to destination numbers promoted by content providers in various countriesfor voice, data and/or online information services which may be accessed via the international

public telephone network. ISDN: Provides high-speed, clear channel data solution thatdelivers data connectivity to approximately 120 countries. Operator: Services allow end-usersto originate operator-assisted calls (collect and sent paid) to and from Canada. Enterprise andCarrier Data Business This segment provides data services, primarily focusing onInternational and National Private Leased Circuit (IPLC and NPLC) services and IP transitservices. It supplies international telecom companies with transmission backbone servicesacross the Atlantic, the Pacific, and into and out of India. As a Tier 1 ISP, the company also

operates IP networks with points of presence worldwide. The company also provides networkservices and managed services to cater to the business needs of the global multinational


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corporations worldwide. Enterprise Data Business This segment offers customized, voice anddata solutions, as well as managed services to enterprise customers worldwide. InternationalPrivate Leased Circuits (IPLCs): The company provides international connectivity forcustomers who need 24-hour communications from a fixed point in one country to a fixed

point in another. These services are provided using the companys international gateways,

earth stations and cable stations. National Private Leased Circuits (NPLCs): The companyprovides point-to-point domestic leased lines for customers who need secure connectivitybetween their offices across a particular country, such as India. The company has set up acountrywide optical fiber cable backbone, which connects national long distance points of

presence on a high capacity network. Internet Leased Line Circuits: The company providesInternet leased lines, which are a high speed solution that provide constant Internet access.Internet Access Services: The company provides Internet access service with an Internetconnection. The service provides a bandwidth solution with constant Internet access speed.Frame Relay Services: The company provides frame relay services, which are a datatransmission technique used to send digital information, such as voice, data, local areanetwork, and wide area network traffic to various destinations from one port. ATM Services

(Asynchronous Transfer Mode): The company provides ATM services, which are used tosend digital information, such as voice, video, and data traffic to various destinations fromone port. Data Center Infrastructure and Application Services: The company providescustomers the option of outsourcing their systems operation through system collocation,server hosting, storage, and application hosting in the companys data centers across Indiaand the world. Global VPN (Virtual Private Network) Services: The company offers VPNservices based on MPLS technology. Both layer 2 and layer 3 service are supported. Thecompany operates 118 points of presence to deliver the service across various locationswithin India. It also offers international VPN services across 65 countries and through VNOextended coverage to approximately 200 countries. Global and Pan-India Ethernet Service:The company offers metro, national, and global Ethernet services to essentially the samefootprint as its Global VPN Services. The Ethernet services are offered on both aSDH/SONET and MPLS platform. Television Uplinking: The company also providesinternational and domestic relay of television programs and news services via satellite andfiber on a contractual basis, as well as on an on-demand basis to various media customers.The company also uses digital satellite news gathering terminals for on-site live videouplinking. Transponder Lease Services: The company provides transponder capacity to media

broadcasters and government institutions in India. Hosted Contacted Center Services: Thecompany provides a range of contact center services hosted in the global network and basedon world solutions from Cosmocom. IPLC Service: This service is an uncompressed TDMvoice solution for customers making bulk inbound / outbound calls between India and foreign

destinations, primarily suited for large customers such as call centers. MVOIP and IPVoiceConnect: To meet the international long distance calling requirements of EnterpriseCustomers, the company offers VOIP solutions over its Internet and global VPN networks.Business Messaging and Collaboration: The company provides hosted Microsoft Exchangemessaging with security, archiving/storage, and associated collaboration applications. Theservice is offered as both Ready Access Business Messaging as an software-as-a-serviceand as Adaptive Business Messaging as bespoke customer-dedicated implementations.Business Audio and Web Conferencing: The company provides global audio and Webconferencing services to facilitate communications among globally dispersed teams andaudiences. Managed Security Services: The company is a provider of managed securityservices that enable the customer to achieve information security compliance and business

continuity in the face of continuously evolving security threats. Telepresence Virtual MeetingRoom Services: The company is a provider of world-wide virtual meeting room services


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through managed telepresence services for an enterprises private telepresence networks andalso has a complementary global network of telepresence public rooms with 17 active publicrooms worldwide. Media management platform: The company unveiled Mosaic, its mediamanagement platform in 2010. Global video network Video Connect: The companysVideo Connect is designed to help broadcasters, studios, and production houses deliver video

content flexibly and to media hotspots worldwide. Carrier Data Business GlobalTransmission Services: The companys Global Transmission Services, including IPLC and

NPLC services, provide customers with high-speed connections between the companysnetwork of global points of presence over which they can transport voice, data, facsimile,messaging, and video conferencing. Within India, the company operates a countrywideoptical fiber cable backbone, which connects national points of presence on a high-capacitynetwork. These services are sold as leases or as standard 15-year IRUs (Indefeasible Rightsof Use). IP Transit Service: The company is a Tier 1 ISP and has a IP backbone withcommunication nodes located throughout the world. The company connects customers inapproximately 132 countries to the Internet. Local and International Internet Access Service:This service provides connectivity to customers from any country to one of its Internet nodes

on the companys global Internet backbone. Managed Node Service: The IP transit serviceoption is designed to enable customers to physically locate nodes on the companys facilities.White Label Enterprise Service: The company sells managed network services, such asglobal VPN, as well as global managed services, such as telepresence and managed securityservices. Content Delivery Network Service: A content delivery network or contentdistribution network (CDN) is a system of computers networked together across the Internetthat cooperates transparently moving content behind the scenes to optimize the delivery

process to deliver content (especially large media content) to end-users. Others NationalLong Distance (NLD) The company has a national network of approximately 41,000 routekilometers for national long distance services in India. Mobility Services The companysmobility services are tailored to the specific needs of the mobile network operators, providingthem with the ability to interconnect to other mobile networks as well as to utilize its suite ofroaming and messaging offerings offered in application service provider mode. WirelessGlobal Roaming: The company offers Wireless Global Roaming Service (WGR) to mobilenetwork operators. It allows for the interconnection of signaling between different operatingstandards, such as the American National Standards Institute (ANSI) and InternationalTelecommunications Union-Technical (ITU-T). It is used for international roaming ofsubscribers between networks using either GSM or iDEN technologies. SCCP Service: SCCPis an inter-carrier signaling transport service. The companys SCCP service is designed forGSM and ESMR/iDEN mobile operators who wish to use its signaling network tointerconnect to other mobile networks to allow roaming and SMS delivery. The company also

offers cross-standard SMS termination which provides ITU-T based mobile operators withthe necessary translation of GSM SMS messages and its delivery to most North AmericanCode Division Multiple Access, or CDMA, operators. Managed Roaming Service (Steeringof Roaming): The Managed Roaming service enables operators to steer their outboundroaming subscribers towards preferred networks. Intelligent CAMEL eXchange (ICX): ICX

provides a single point of connectivity for a CAMEL footprint, while allowing mobilenetwork operators to maintain bilateral roaming agreements. Offered as a managed service,ICX is an service, which scope covers normalization, testing and monitoring of the MNOsSS7 connections to their CAMEL roaming partners. SMS Hub Enablement: The SHE serviceoffers a method of intelligent SMS routing, allowing control over co-existing bilateral andhub-based SMS-terminated traffic. Signaling Monitoring, Alarming, and Reporting Tool:

This service, referred to as SS7 SMART, allows mobile operators to monitor the signalingtraffic they exchange with carriers worldwide to monitor and block potential fraud and


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unsolicited use of their network. Retail and Small Business Services Calling Cards: Thecompany offers a retail International Calling Service in seven countries, namely the U.K., theU.S., Canada, Hong Kong, Singapore, Germany, and France. It also provides white labeledservices for calling cards of other operators by providing sharing of its IN-

platform/infrastructure. The service is primarily sold on the Web and it is intended for the

South Asian Communities to call back home when traveling abroad in these markets.Gateway Internet Access Services: The company offers an enhanced integrated retail Internetservice combining multiple services like Internet access, net telephony and value-addedservices, to customers who are typically households and small businesses. Broadband throughMetro Ethernet: The company provides broadband services using metro Ethernet technology,which enables data transfers at high speeds. Broadband through DSL: The company providesInternet access using digital subscriber line technology, which provides bandwidth of up to11 Mbps. Broadband through WIMAX: The company provides Internet access using FixedWimax (802.16d) technology. Internet Leased Line Circuits: The company provides Internetleased lines, which are a bandwidth solutions that provide constant internet access. NetAccess using Wi-Fi: The company provides Wi-Fi, or Wireless Fidelity with approximately

500 sites across India connected. Internet Telephony: The company offers voice telephonyover the Internet using Voice over Internet Protocol (VoIP), including enhanced features.Content Services: For both dial-up and broadband customers, the company provide a range ofcontent services, which include applications, audio and video services. Subsidiaries TataCommunications International Pte Limited Tata Communications International Pte Limited(TCIPL) is a wholly owned direct subsidiary of the company that serves as its internationalholding company for its operations outside of India, with the exception of its activities inSouth Africa and Sri Lanka. TCIPL also serves as an operating company with significantoperations in Singapore, providing customers communications services into and out ofSingapore. Neotel (Pty) Limited The company through a wholly owned subsidiaryincorporated in Singapore acquired 43.16% of SEPCO Communications Pty. Ltd (SEPCO),which in turn owns 51% in Neotel. In 2009, the company through the same wholly ownedsubsidiary in Singapore, acquired an additional 27% stake directly in Neotel. Neotel offerstelecommunication services to the wholesale, enterprises and consumer segments. HistoryTata Communications Limite


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Scope & Objective of study

PRIMARY OBJECTIVES:-1) To understand the distribution channel system at Tata Communications Ltd.

2) To study all product provided by Tata Communications Ltd.

3) To study the profile of the channel partners and submit to managers.

SECONDARY OBJECTIVES:-

1).To have a know-how about the Telecom industry.

2)To gain expertise in the Telecom industry.

3)To understand the distribution system and channel in a communication industryviz.Beverages.

4 )To provide the company with the relevant information regarding the response totheir product by the channel partners.

5)Providing data to the company regarding the research and survey on their product

SCOPE OF THE STUDY:-

This research was undertaken in order to gage knowledge in the working of

Communicationsector as I had a particular interest in the Telecom industry. This project willhelp the company in profiling the channel partners who are register and who are not registerwith TataCommunications Ltd and to have them a new channel partners for the company. Sothey canunderstand what amount of business is generating from which channel partners. It isto study inwhich services and the product the channel partner deal in to also to learn how toget theinformation about the particular things how to convince the person to talk to you andhave thevaluable information you required from him. It helped to understand what isexpected by us andto perform according to it. The Tata communication is expecting a channel

partners who has veryhigh customer profile and has good reputation in the marke


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Company profile

Tata Communications Limited along with its global subsidiaries (Tata

Communications) is a leading global provider of the new world of communications. Thecompany leverages its Tata Global Network, vertical intelligence and leadership in

emerging markets, to deliver value-driven, globally managed solutions to the Fortune

1000 and mid-sized enterprises, service providers and consumers.

The Tata Communications portfolio includes transmission, IP, converged voice, mobility,managed network connectivity, hosted data center, communications solutions and businesstransformation services to global and Indian enterprises & service providers as well as,

broadband and content services to Indian consumers. The Tata Global Network encompassesone of the most advanced and largest submarine cable networks, a Tier-1 IP network,connectivity to more than 200 countries across 400 PoPs and more than one million square

feet data center space. Tata Communications serves its customers from its offices in 80 citiesin 40 countries worldwide. Tata Communications has a strategic investment in South Africanoperator Neotel, providing the company with a strong anchor to build an African footprint.

The number one global international wholesale voice operator and number one provider ofInternational Long Distance, Enterprise Data and Internet Services in India, the company wasnamed "Best Wholesale Carrier" at the World Communications Awards in 2006 and wasnamed the "Best Pan-Asian Wholesale Provider" at the 2007 Capacity Magazine GlobalWholesale Telecommunications Awards for the second consecutive year.

Becoming the leading integrated provider to drive and deliver a new world ofcommunications, Tata Communications became the unified global brand for VSNL, VSNL

International, Teleglobe, Tata Indicom Enterprise Business Unit and CIPRIS on February 13,2008.

Tata Communications Ltd. is a part of the $83.5 billion Tata Companies; it is listed on theBombay Stock Exchange and the National Stock Exchange of India and its ADRs are listedon the New York Stock Exchange (NYSE: TCL).

Tata Communications Limited (Tata Communications), incorporated on March, 19, 1986, is aprovider of wholesale international voice services and operates a submarine cable network inthe world. Tata Communications leverages its solutions capabilities across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providersand Indian consumers. The Tata Global Network includes a submarine cable networks, aTier-1 Internet protocol (IP) network, with connectivity to more than 200 countries across400 point-of-presences (PoPs), and nearly one million square feet of data center andcolocation space worldwide. The Company is a global communications company offering arange of integrated communications services in three segments: Wholesale Voice, Enterpriseand Carrier Data, and Others. In February 2011, the Company acquired BitGravity, a contentdelivery network. In June 2011, the Company acquired 12.5% stake from Two TelecomsConsortium.The Companys customer base includes approximately 1,600 global carriers andservice providers, 785 mobile operators, 10,000 enterprises, 275,000 broadband and Internetsubscribers and 500 wireless fidelity Wi-Fi) public hotspots. The Companys globaltransmission network of over 210,000 route kilometers and its IP core with over 400 PoP,

enables a range of services that include traditional time-division multiplexing (TDM) voice,voice-over-Internet protocol (VOIP), private leased circuits, IP virtual private network


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(VPN), Internet access, global Ethernet, data centre, co-location, managed network, managedservices, managed hosting, managed storage, mobile signaling and other IP-related services.

Wholesale Voice

The Company is a wholesale voice solutions provider in the world. The Company fully ownsand operates an international voice networks with coverage in more than 240 countries andterritories. It maintains over 480 direct and bilateral relationships with international voicetelecommunication providers. Transporting more than 32.6 billion minutes annually, theCompany has a range of customers that can be divided into three categories: Mobile,Broadband and Carriers. In addition, the provides international access voice services (toll-free, home country direct (HCD) and local number services), as well as being a provider forother value-added services worldwide, such as integrated services digital network (ISDN),audiotext, operator, managed calling cards solution, voice peering and internetwork packetexchange (IPX).

The Companys portfolio of global voice solutions consists of Voice Termination Services(international long distance (ILD), virtual terminal service (VTS), VTS Economy, VTS

Prime), Wholesale Inbound Services or Access Services (Toll-Free, Local Number Services,HCD); Universal International Free Phone Service (UIFN); Managed Calling Cards Solution;Audiotext; ISDN, and Operator. Through its global TDM and VoIP network, the Companycarries international long distance traffic to 240 countries and territories around the world.VTS Prime, VTS and VTS Economy are solutions designed to meet each customers specificneeds in terms of voice quality and price. The Companys access services are fullyautomated, caller-dialed service options, which allow users to receive toll-free calls fromvarious countries worldwide. International toll-free services (ITFS) offer coverage from over100 countries, UIFN from 45 countries, Local Number Services from 40 countries and HCDfrom over 110 countries.

UIFN service is available in over 45 participating countries. Managed calling cards solutionenables carriers to have a private-label prepaid calling service with products and rate planscustomized to their markets.


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Background

Tata Communications Ltd. (TCL), part of the $38 billion Tata Group, is

Indias largest telecommunications company, providing international

long-distance, enterprise data and voice, and Internet services. TCL has

operations in more than 80 cities in 40 countries.

Additionally, through its acquisition of Tyco Global Network, TCL is one

of the world's largest submarine cable bandwidth providers. The global

network encompasses an advanced submarine cable network and a

Tier-1 IP network, with connectivity to more than 200 countries across

400 points of presence.

TCL offers a comprehensive suite of managed information and communications technology(ICT) solutions for the enterprise such as

Multiprotocol Label Switching (MPLS), Ethernet, and data center through

its managed ICT services business. TCLs core strategy, however, is

to become a leading global information, media, and communications

service provider (SP), and the company is aggressively developing its

enterprise and managed ICT solutions portfolio. TCL believes new services such as hostedunified communications, managed telepresence,

cloud computing, and managed security / VPN are key engines for long


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Vision

The Pacific Telecommunications Council (PTC) is the leading professional

organization promoting the advancement and commercial use of information and

communication technologies, services, policies, and knowledge, to benefit its

members and the people of the Pacific Hemisphere.

Mission

To realize its Vision, the Pacific Telecommunications Council (PTC) motivates and enables

its members to conduct trade in equipment, technologies, and services and to use the power

of information and communication technologies (ICT) to improve the quality of life in the

Pacific Hemisphere.

Specifically, we will:

Organize conferences, exhibitions, and other forums to promote the open exchange of

information, ideas and views in the context of the commercial, social, economic, and

other development needs in the Pacific Hemisphere.

Bring together influential leaders from diverse backgrounds and locations to

informally debate contemporary and controversial issues affecting the development

and use of ICT.

Encourage the research, development, and application of technologies, services and

policies through our constituency of educators, governments, commercial

organizations, non-profit entities and user communities, especially to overcome

uneven development and competency divides.

Grow an active diverse membership of experts and influential professionals

committed to achieving our Vision.

Monitor and address members needs and continuously create value for them.

Develop the resources and capabilities needed to achieve our Vision in a sustainable

manner.

.Promote widely the views, role and activities of the Pacific Telecommunications Council.


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GOALS

6 Key Goals of Integrated Network OSS Customer and service-focused operations 100% growth per annum End-to-end service management Integrated Service Planning Projecting the image of a common company (Brand Name: TATA Indicom) Achieving the above without further addition of workforce

Upon its completion in 2009, the TGN-Intra Asia (TGN-IA) undersea cable system changedthe landscape of the Asia-Pacific region forever, as it delivered new and enhanced abilitiesfor citizens of many countries to communicate with the rest of the world.

Tata Communications 6,700km TGN-IA, which was built by SubCom, is a multi-terabit

system that connects Singapore, Hong Kong, Tokyo, Vietnam and the Philippines. Mostimportantly, the system provides route diversity throughout the Asia-Pacific region, meetingthe ongoing need for increasingly robust international connectivity, while fostering growthand development in the region.

According to Simon Cooper, Sr. VP, Network and Solutions, Tata Communications, thesystem has already more than proven itself. In 2009, simultaneous cuts to almost all of theregions key cable systems caused significant outages, while TGN-IA went undisturbed,largely thanks to Tata Communications and SubComs careful route planning anddiversification.

Tata Communications and SubCom had worked closely together to strategically design androute the cable system to avoid earthquake and other hazardous areas in the Asia-Pacificregion.

When we use SubComs technology, we plug it into the box and it works. When you put thecable on the seabed in the right place as was agreed, it sits there for 25 years and it works.And I think having that reputation and keeping that reputation is critical, said Cooper

Cooper said SubComs flexibility and understanding of Tata Communications needs andgoals, including the need to diversify and plan for the future, played a key role in thecompanys decision to select SubCom as its supplier.

When youre locking yourself into a relationship thats going to last three years (in the caseof a construction contract) and 25 years from a maintenance point of view, you want to knowthat they are committed to supporting you, said Cooper.

Cooper pointed toward SubComs flexibility and cooperative approach to completing theproject as factors that contributed to the companies joint success.

Having an ability to not stick to hard and fast guidelines and actually react to customerrequirements is very important, he said. It should not be an us and them situation. Oncethe contracts are signed, its were a team and our joint goal is to deliver the thing asquickly and painlessly as possible.


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Despite the typical issues that hit massive construction projects such as TGN-IA, thatphilosophy held true and remains throughout the companies ongoing upgrade andmaintenance projects. With cable systems around the world, Tata Communications continuesto rely on SubComs technology and offerings, in order to serve its customers.

SubCom delivered quality materials and theyre always developing new solutions, which weappreciate, said Cooper. Working together with our suppliers to support what is the newworld of communicationsin terms of speed to market and a constant need to upgradeisthe fundamental thing that we focus on.

Cooper also praised SubCom for its marine tools and fleet of cable ships, which werespecifically designed for cable construction and maintenance and are capable of sustainedcable operations in harsh conditions around the globe.

Having a global fleet thats ready to deploy in relatively short order because youve got theengineers and the techniques and the technology behind it, is very important, said Cooper.

POLICIES OF TCL


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Tata Communications, Ltd. and its affiliates (collectively, "Tata Communications") haveformulated this Acceptable Use Policy ("AUP") in order to encourage the responsible use ofTata Communications's networks, systems, services, Web sites and products (collectively, the"Tata Communications Network and Services") by our customers and other users of the TataCommunications Network and Services (collectively, "Users"), and to enable Tata

Communications to provide Users with secure, reliable and productive services.

Tata Communications reserves the right to modify this AUP in its discretion at any time.Such modifications will be effective when posted. Any use of the Tata Communications

Network and Services after such modification shall constitute acceptance of suchmodification.

This AUP includes by reference the terms and conditions and policies, including the Terms ofUse and Privacy Policy, that are referenced here and the Tata Communications Web sites.You agree and warrant that you will not use (or plan, encourage or help others to use) thisWeb site or any Tata Communications service for any purpose or in any manner that is

prohibited by these terms and conditions, law, regulation, or other prohibition. It is your

responsibility to ensure that your use of this Web site complies with these terms andconditions.

While it is not our intent to control or monitor your online experience or the content of youronline communications, we may edit or remove content that we deem to be in violation of theAUP or that we otherwise deem harmful or offensive. The AUP applies to all aspects of theTata Communications Network and Services, including e-mail, USENET postings, chatting,and browsing.

You are entirely responsible for maintaining the confidentiality of your password and accountinformation, as well as the security of your network. For the most part, simply exercising

good judgment and common sense while using the Service should enable Users to remainwithin the purview of acceptable conduct as further described in this AUP. The categorieslisted below are intended merely to serve as guidelines regarding appropriate andinappropriate conduct; the list is by no means exhaustive and should not be interpreted assuch.

RIGHTS OF TATA COMMUNICATIONS

If Users engage in conduct while using the Tata Communications Network and Service that isin violation of the AUP or is otherwise illegal or improper, we reserve the right to suspendand possibly terminate any product or service provided by Tata Communications ("Service")

or the User's access to the Service. In most cases, we will attempt to notify you of anyactivity in violation of the AUP and request that the User cease such activity; however, incases where the viability of the Tata Communications Network and Services are potentiallythreatened or cases involving UCE/SPAM, mail relaying, alteration of your source IP addressinformation, denial of service attacks, illegal activities, harassment or copyright infringement,we reserve the right to suspend your Service or the User's access to the Service, at TataCommunications's sole discretion, without notification. In addition, we may take any otherappropriate action, legal or otherwise, against a User for violations of the AUP, which mayinclude termination of the Service. We do not make any promise, nor do we have anyobligation, to monitor or police activity occurring via the Service and will have no liability toany party, including you, for any violation of the AUP.


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PROHIBITED CONDUCT

IN GENERAL

The Tata Communications Network and Services must be used in a manner that is consistent

with the intended purpose of the Services and may be used only for lawful purposes. Usersshall not use the Tata Communications Network and Services in order to transmit, distributeor store material: (a) in violation of any applicable law or regulation, including export orencryption laws or regulations; (b) that may adversely affect the Tata Communications

Network and Services or other Tata Communications customers; or (c) that may expose TataCommunications to criminal or civil liability. Users are prohibited from facilitating theviolation of any part of this AUP or another provider's AUP, including, but not limited totransmitting, distributing, or otherwise making available any product or service that violatesthis AUP or another provider's AUP.

INAPPROPRIATE CONTENT

Users shall not use the Tata Communications Network and Services to transmit, distribute orstore material that is inappropriate, as reasonably determined by Tata Communications, ormaterial that is obscene (including child pornography), defamatory, libelous, threatening,abusive, hateful, or excessively violent.

INTELLECTUAL PROPERTY

Material accessible through the Tata Communications Network and Services may be subjectto protection under privacy, publicity, or other personal rights and Intellectual Property

rights, including but not limited to, copyrights and laws protecting patents, trademarks, tradesecrets or other proprietary information. Users shall not use the Tata CommunicationsNetwork and Services in any manner that would infringe, dilute, misappropriate, or otherwiseviolate any such rights. If you use a domain name in connection with any of the TataCommunications Network and Services, you must not use that domain name in violation ofthe trademark, service mark, or other rights of any third party.

FRAUDULENT/MISLEADING CONTENT

Users shall not use the Tata Communications Network and Services to transmit or distributematerial containing fraudulent offers for goods or services, or any advertising or promotional

materials that contain false, deceptive, or misleading statements, claims, or representations. Inaddition, Users are prohibited from submitting any false or inaccurate data on any order form,contract or online application, including the fraudulent use of credit cards.

THIRD PARTY RULES; USENET

Users may have access through the Tata Communications Network and Services to searchengines, subscription Web services, chat areas, bulletin boards, Web pages, USENET, orother services that promulgate rules, guidelines or agreements to govern their use. Users mustadhere to any such rules, guidelines, or agreements.

RESELLERS AND DOWNSTREAM SERVICE PROVIDERS


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Some Users may be customers of Internet Service Providers (ISPs) that receive Internetconnectivity through Tata Communications. Such ISPs (also known as resellers ordownstream service providers) are responsible for informing their customers of thisAcceptable Use Policy and for enforcing its restrictions with regard to their customers'

actions. Complaints about customers of any such reseller or downstream service providershall be forwarded to such reseller or downstream service provider for resolution. If at anytime Tata Communications determines that such reseller or downstream service provider isnot taking appropriate action in accordance with this Acceptable Use Policy, TataCommunications shall work with such reseller or downstream service provider to review their

policies and enforcement procedures. If the reseller or downstream service provider continuesto fail to take appropriate action, Tata Communications will take such further action as itdeems appropriate, up to and including termination proceedings. Violations of thisAcceptable Use Policy by a customer or end-user of a reseller or downstream service

provider shall be considered violations of this Acceptable Use Policy by such reseller ordownstream service provider.

ILLEGAL ACTIVITY

Users agree to use the Tata Communications Network and Service only for lawful purposes.Use of the Tata Communications Network and Service for transmission, distribution,retrieval, or storage of any information, data, or other material in violation of any applicablelaw or regulation (including, where applicable any tariff or treaty) is prohibited. Thisincludes, without limitation, the use or transmission of any data or material protected bycopyright, trademark, trade secret, patent, or other intellectual property right without properauthorization and the transmission of any material that constitutes an illegal threat, violates

export control laws, or is obscene, defamatory, or otherwise unlawful. In those instancesinvolving child pornography, Tata Communications complies with all applicable Federal orState laws including providing notice to the National Center for the Missing and ExploitedChildren or other designated agencies.

OTHER PROHIBITED ACTIVITIES

The following activities are also prohibited:

Attempting to intercept, redirect, or otherwise interfere with communications intendedfor others.

Intentionally transmitting files containing a computer virus or corrupted data. Resale of Services, unless expressly authorized in a separate written agreement with

Tata Communications. Harassment, whether through language, frequency, or size of messages. Furnishing false or incorrect data to Tata Communications on written or online

applications, contracts, or other materials or information provided to TataCommunications, including fraudulent use of credit card numbers or "bill to"telephone numbers.

Attempting to circumvent or alter the processes or procedures to measure time,bandwidth utilization, or other methods to document use Services.

Any other inappropriate activity or abuse of the Service (as determined by us in our

sole discretion), whether or not specifically listed in this AUP, Terms of Use or


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Privacy Policy, may result in suspension or termination of the User's access to and useof the Service.

PRIVACY

Because the Internet is an inherently open and insecure means of communication, any data orinformation a User transmits over the Internet may be susceptible to interception andalteration. Subject to our Online Privacy Policy, we make no guarantee regarding, andassume no liability for, the security and integrity of any data or information a User transmitsvia the Service or over the Internet, including any data or information transmitted via anyserver designated as "secure."

DIAL INTERNET ACCESS

The following AUP apply if your account includes accessing the Service through a Dial-Up

connection.

MAIL SERVER FILTERS

The use of Tata Communications's Network and Services to send email through external thirdparty servers is prohibited. You are responsible for ensuring that all persons accessing orusing Tata Communications Network and Service through your account, comply with theAUP.

If you become aware of any violation of this AUP by any person, including Users that haveaccessed the Service through your account, please notify us. We will notify you, our

Customer, of complaints received by us regarding each incident of alleged violation of thisAUP by your Users. You agree to promptly investigate all such complaints and take allnecessary actions to remedy any actual violations of this AUP. We may identify to thecomplainant that you are investigating the complaint and may provide the complainant withthe necessary information to contact you directly to resolve the complaint. You shall identifya representative for the purposes of receiving such communications. We reserve the right toinstall and use, or to have you install and use, any appropriate devices to prevent violations ofthis AUP, including devices designed to filter or terminate access to the Services

History of tcl


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1986

- Videsh Sanchar Nigam was Incorporated on 19th March with the object of assumingresponsibilities for providing international

telecommunication services, which were being provided by the erstwhile OCS, Departmentof Telecommunications, Ministry of Communications.

- The main business of the Company is to provide basic international switchedtelecommunication services - comprising telephone, telex and telegraph services.

- VSNL is now concentrating on two telecom - related services. One is a vital service foraeronautical, maritime, and onshore and offshore mobile communications in the Indianocean, the other is the growing software export business.

- The Company provides telex services to 237 territories worldwide and handles on an

average more than 15,000 international telex calls each day. The Company handles on anaverage approximately 600 telegrams daily.

1992

- The Company offers Intelsat Business Service - a dedicated satellite-based service thatprovides high speed, high quality data circuits on a point-to-point basis through earth stationsstrategically located near the customer's premises.

- The Company has entered the era of mobile communications by commissioning its own

Land Earth Station (LES) at Arvi near Pune.

- The Company won the prestigious IMM Award (Institute of Marketing and management)for the best marketing Company of the year 1992 amongst both public and Private Sectors.

1993

- The Company introduced Inmarsat-C service, which permits transmission of messages viasmall portable terminals.

- The Company introduced a video conferencing service (both domestic and international)

through studios located at the Company's international gateways at Mumbai, New Delhi,Calcutta and Chennai. The Company also provides international relay of television programsand news services via satellite on a contractual basis.

- The company has been recognised as one of the best run companies in the country, rated`EXCELLENT' for the sixth successive year 1998-99, among Memorandum of understanding[MoU] signing PSEs.

1994

- The Company launched the Concert Packet Service (CPS) for Indian customers on 7 June,

in co-operation with British Telecom, UK.


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1995 - In November, the Company introduced Inmarsat-B services for voice and datatransmissions and Inmarsat-M services for voice transmissions, both in digital format.

- The Company commenced providing Internet access services in August, and is the largestcommercial provider of access to the Internet in Mumbai, Chennai, New Delhi, Calcutta,

Bangalore and Pune and also a dominant commercial provider of access to the Internet inIndia, with DoT providing access where the Company is unable to do so.

- The Company is one of the founding investors in ICO Global Communications (Holdings)Limited which was formed by a consortium of international telecommunications companies,governments and satellite and telephone equipment manufacturers to establish and operate asatellite-based mobile telecommunication system.

- Internet Access Services were introduced by the Company in India on 15th August.

- The Company is setting up two Standard `A' Intelsat earth stations, one at Halisahar

(Calcutta) and secondat Korattur (Chennai).

- The Company has introduced two innovative Incentive Schemes for increased usage ofHindi with cash incentives to staff at all levels viz. incentive scheme for passing differentHind examinations and incentive scheme for doing original work in Hindi.

1996

- VSNL have accorded approval to set up a subsidiary company to provide value addedservices in India, with a share capital of upto Rs 80 crores.

- The Company is the exclusive provider of public international telecommunication servicesin India, linking the domestic Indian telecommunications network to 236 territoriesworldwide.

- The Company has entered into a Construction and Maintenance Agreement with otherinternational telecommunication carriers for the construction of SEA-ME-WE-3, a highcapacity undersea optical fibre cable extending from Germany to Japan and Australia thatwill land in a total of 33 countries.

- The Company has recently announced the introduction of `Universal Connect' services

jointly with TMI (Tele Media International) a wholly-owned subsidiary ofTelecommunications Italia.

- The Company has signed a Construction and Maintenance Agreement for the Fibre OpticLink Around the Globe (FLAG).

1997

- The Company introduced managed data network services in January and now offers suchservices through the global alliance networks of six global partners-BT, Cable & Wireless,EQUANT, Global One, IBM Global Services and Tele Media International.


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- In February, the Company and DoT agreed to the current revenue sharing arrangement,which took effect on 1st April, and will remain effective until 31st March 2002.

- The Company has made an offering of 30000000 Global Depository Receipts (GDRs)representing 15000000 No. of Equity Shares at an offer price of US $13.93 per GDR in

March/April.

- Videsh Sanchar Nigam Ltd, the country's only Internet service provider, has suspended newdial-up connections.

- Subhash Chandra promoted Afro-Asian Satellite Communications (ASC) and VideshSanchar Nigam Ltd (VSNL) will be jointly setting up a dedicated primary gateway inMumbai following the implementation of the former's $900 million Agrani project.

- VSNL will also set up its own facilities for a Direct-to-Home (DTH) television serviceplatform for Indian satellite television channels.

- The company has also entered into a construction and maintenance agreement with otherinternational telecom carriers for the construction of SEA-ME-WE-3, a high capacityundersea optical fibre cable extending from Germany to Japan and Australia that will land ina total of 33 countries.

- VSNL also gearing up to introduce Globally Managed Data Services in technicalcooperation with telecom major Cable & Wireless of the UK.

- Videsh Sanchar Nigam Ltd (VSNL) launched the Inmarsat-Phone services, also called the

Mini-M service, in Chennai.

- Videsh Sanchar Nigam Ltd (VSNL) will be setting up international gateways in Ernakulam,Jalandhar and Ahmedabad by the year-end, and two more next year, in Hyderabad andKanpur.

- Videsh Sanchar Nigam Ltd (VSNL) is inviting fresh proposals from AT&T Unisource, BT-MCI and Sprint International for its proposed joint venture for setting up a regional hub in thecountry.

- A memorandum of understanding was signed here recently between Electronic Corporation

of Goa (ECG) and Videsh Sanchar Nigam Ltd (VSNL) for setting up an earth station at theVerna software Technology Park, South Goa, besides providing allied services in satellitecommunication.

- Videsh Sanchar Nigam Ltd (VSNL) has emerged as the second largest investor in ICOGlobal Communications (ICOGC).

- Videsh Sanchar Nigam Limited (VSNL) has joined several other Asian telecom companiesin legally challenging the right of US telecom regulator, the Federal CommunicationsCommission (FCC), to unilaterally determine the rates for telecom access to the UnitedStates.

- Globalstar India Satellite Service


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Board of directors


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S.No NameDesignation

1 Mr.A K MittalAdditional Director

2 Mr.Saurabh TiwariAdditional Director

3 Mr.Subodh BhargavaChairman / Chair Person

4 Mr.Amal GanguliIndependent Director

5 Mr.U B DesaiIndependent Director

6 Mr.Vinod Kumar Managing Director & Group CEO

7 Dr.Ashok JhunjhunwalaNominee Director

8 Mr.S RamadoraiNominee Director

9 Mr.Arun Gandhi Nominee Director

10 Mr.N SrinathNominee Director

11 Mr.Kishor A Chaukar Nominee Director


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BOARD OF DIRECTORS

Mr. Subodh BhargavaChairman

Born in Agra in 1942, Mr. Subodh Bhargava holds a degree in MechanicalEngineering from the University of Roorkee. He started his career with BalmerLawrie & Co., Calcutta before joining the Eicher Group of Companies in Delhi in1975. On March 31, 2000, he retired as the Group Chairman and Chief Executive and

is now the Chairman Emeritus, Eicher Group.

Previously, he was the President of the Confederation of Indian Industry (CII) and theAssociation of Indian Automobile Manufacturers; and the Vice President of theTractor Manufacturers Association. Over several years, he was a key spokespersonfor Indian industry, contributing to and influencing government policy whilesimultaneously working with industry to evolve new responses to the changingenvironment.

Mr. Vinod KumarManaging Director and CEO

Vinod Kumar is Managing Director of Tata Communications Limited and CEO ofTata Communications Limited Group, part of the $83.5 billion Tata Companies.

Mr. Kumar joined Tata Communications in April 2004, just when the company wasembarking on its international growth. He was closely associated with the acquisitionsof TGN and Teleglobe and assumed responsibility as Managing Director of thecompany's international operations. Subsequently, he was promoted to ChiefOperating Officer, whilst managing the Global Data Business Unit as well as theEngineering and Operations functions. Mr Kumar was also appointed as a non-executive director on the Board of Tata Communications Limited in February 2007.In February 2011, Mr. Kumar was appointed as the Managing Director of TataCommunications Limited and Tata Communications Limited Group CEO.


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N. Srinath

Director

N Srinath is a Non-Executive Director for Tata Communications, part of the $83.5billion Tata Companies.

Srinath has over 22 years' experience within the Tata Companies, having held variouspositions in project management, sales and marketing, as well as significant corporatefunctions in several Tata companies. He has been responsible for spearheading new

projects in technology areas such as process automation and control, computers andtelecommunications and was an instrumental figure in the launch of the

Tata Companies' CDMA services.

Srinath previously served as Executive Assistant to the Chairman for Tata Industries,a position he held until mid 1992. He was part of the team that set-up TataInformation Systems which later became Tata IBM. In June 1992, he moved to TataIBM where he remained for the next six years. During this time he held a number ofassignments in sales & marketing.

In March 1998, Srinath returned to Tata Industries as General Manager (Projects) andworked with Tata Teleservices in this capacity for a year. In April 1999, he moved toHyderabad as Chief Operating Officer responsible for the operations of TataTeleservices. In late 2000, Srinath took over as Chief Executive Officer of TataInternet Services, a position he held until February 2002, when he moved to TataCommunications Limited as Director (Operations).

From February 2007 to February 2011 Srinath was the Managing Director of TataCommunications Limited and CEO of the Tata Communications Group of companies.

In February 2011 he was appointed as the Managing Director of Tata TeleservicesLimited and Tata Teleservices (Maharashtra) Limited.

Srinath continues to be a non-executive director of Tata Communications Limited.

Srinath was born on 8 July, 1962 and holds a degree in Mechanical Engineering from

the Indian Institute of Technology together with an MBA from the Indian Institute ofManagement, Kolkata, specializing in marketing and systems.

Mr. Kishor A. Chaukar

Director
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Mr. Kishor A. Chaukar, born in 1947, currently the managing director of TataIndustries Limited (TIL), is a post-graduate in management from the Indian Instituteof Management at Ahmedabad.

TIL is one of the two principal holding companies of the Tata Companies, acts as theGroup's diversification and new projects promotion arm, and spearheads the Group'sentry into the emerging, high-tech and sunrise sectors of the economy. In his capacityas Managing Director of TIL, Mr. Chaukar is responsible for enhancing the value andinterest of TIL in TIL divisions and in companies where TIL has made investments.One of the tasks performed in the quest for this value enhancement is to provide

strategic direction to these companies.

Mr. Amal Ganguli

Director

Mr Amal Ganguli, born in 1939, is a senior Chartered Accountant, being a member ofthe Institute of Chartered Accountants in England and Wales and The Institute ofChartered Accountants of India. He is also a member of the New Delhi Chapter ofThe Institute of Internal Auditors, Florida and an alumnus of The InternationalManagement Institute, Geneva. Mr Ganguli spent his entire professional career of40years in Price Waterhouse/PricewaterhouseCoopers where he became a partner in1969 and was the Chairman and Senior Partner from 1996 till 2003 when he retired.

During his career in the firm, Mr Ganguli worked in the UK/USA apart from Indiaand served many of the largest international companies and organisations such as theWorld Bank and also many major Indian companies and Government organisations.Following his retirement, Mr Ganguli serves as an independent director and auditcommittee Chairman/member of a number of listed companies including CenturyTextiles and Industries Limited, HCL Technologies Limited, Maruti Suzuki IndiaLimited, New Delhi Television Limited, Tata Communications Limited and TubeInvestments of India Limited.

Mr. S. Ramadorai

Director

Mr. S. Ramadorai, born in 1944, Vice-Chairman of Tata Consultancy Services, has

been associated with TCS for the past 36 years. He took over as chief executiveofficer of TCS in 1996 and has been instrumental in building TCS to a $5.7 Billion


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global IT services, business solutions and outsourcing company, with a talent base ofover 1,16,000 people, geographical reach of 42 countries and an enviable client listwhich includes six of the top ten Fortune companies. Mr. Ramadorai has now set hissights on ensuring that TCS is among the Global Top Ten Software companies. InOctober 2006, TCS was recognized by the Economic Times as the company of the

Year, a fitting tribute to its increasing global presence.

Mr. Ramadorai's contributions to the industry have been well recognized through thenumerous awards he has received. In 2002, he was awarded with CNBC Asia Pacific's

prestigious Asia Business Leader of the Year' Award. He has been honoured with theposition of "IT Advisor to Qingdao City', People's Republic of China. In November2006, Ernst & Young awarded him with the prestigious 'Entrepreneur Manager of theYear' award. In the same year he was recognized by Computer Business Review inJuly 2006 as the sixth most influential IT leader in the world. In appreciation of hiscommitment and dedication to the IT industry, he was also awarded the "PadmaBhushan" by the Government of India in January 2006.

Mr. Ramadorai holds chairmanships and directorships of several Tata Groupcompanies and is on the board of directors of Hindustan Unilever Limited and

Nicholas Piramal India Limited. He is a member of the Corporate Advisory Board,Marshall School of Business (USC) as well as the Said Business School at Oxford.Among his other distinctions, Mr. Ramadorai is a Fellow of the Institute of Electricaland Electronics Engineers (IEEE), The Computer Society of India (CSI) and theIndian National Academy of Engineering.

Mr. Ramadorai holds a Bachelors degree in Physics from Delhi University, India, aBachelor of Engineering degree in Electronics and Telecommunications from theIndian Institute of Science, Bangalore, India, and a Masters degree in Computer

Science from the University of California - UCLA, USA.

Mr. Arun Gandhi

Director

Mr. Arunkumar Ramanlal Gandhi born in 1943, is a director on the Board ofDirectors of Tata Sons Ltd and is a member of the Group Corporate Centre of the TataCompanies. He is a fellow member of the Institute of Chartered Accountants inEngland and Wales and the Institute of Chartered Accountants of India. He is anassociate member of the Chartered Institute of Taxation, London.

Prior to joining Tata Sons, he was with M/s N. M. Raiji & Co., CharteredAccountants. He joined the firm as a partner in July 1969 and in 1993 became a senior

partner. The firm has more than 60 years of professional standing. He joined TataSons Limited as an Executive Director on 18th August 2003 and continued in that

position till 17th August 2008.


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Mr. Gandhi has been assisting the Tata Companies in acquiring diverse assets andcompanies across the globe. This has enabled the Tata Companies to acquire criticalassets, resources and access to world class R&D facilities.

In the course of his professional career, Mr. Gandhi has worked on numerous mergersand acquisitions, both crossborder and domestic transactions.

Mr. Gandhi has been a member of various committees constituted by industry forumsand regulatory bodies such as SEBI's Takeover Panel Exemption Committee and theInstitute of Chartered Accountants of India's Accounting Standards Board amongvarious others.

Dr. Ashok Jhunjhunwala

Director

Dr. Ashok Jhunjhunwala was born in 1953. He received a B.Tech degree from IIT.Kanpur, and his MS and Ph.D degrees from the University of Maine. From 1979 to1981, he was with Washington State University as Assistant Professor. Since 1981, hehas been teaching at IIT, Madras, where he leads the Telecommunications andComputer Networks group (TeNeT). This group works with industry in thedevelopment of technologies relevant to India. It has incubated several technologycompanies which work in partnership with TeNeT group to develop Telecom andBanking products for Indian Urban and Rural Markets. He chairs Rural Technologyand Business Incubator (RTBI) at IlT Madras and Mobile Payment Forum of India

(MPFI).

Dr. Jhunjhunwala has been awarded Padma Shri in the year 2002. He has beenawarded Shanti Swarup Bhatnagar Award in 1998, Dr. Vikram Sarabhai ResearchAward for the year 1997, Millennium Medal at Indian Science Congress in the year2000 and H. K. Firodia for "Excellence in Science & Technology" for the year 2002,Shri Om Prakash Bhasin Foundation Award for Science & Technology for the year2004. Awarded Jawaharlal Nehru Birth Centenary Lecture Award by INSA for theyear 2006, IBM Innovation and Leadership Forum Award by lBM for the year 2006and recently awarded Honorary Doctorate by the Institute of Blekinge Institute ofTechnology Sweden. He is a Fellow of World Wireless Research forum, IEEE and

Indian academies including INAE, IAS, INSA and NAS.

Dr. Jhunjhunwala is a Director on the Board of State Bank of India, TTML, Polaris 3iInfotech, Sasken, Tejas, IDRBT and Tata Communications. He is member of PrimeMinister's Scientific Advisory Committee.

Uday B. Desai

Director


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Uday B. Desai received the B. Tech. degree from Indian Institute of Technology, Kanpur,India, in 1974, the M.S. degree from the State University of New York, Buffalo, in 1976, andthe Ph.D. degree from The Johns Hopkins University, Baltimore, U.S.A., in 1979, all inElectrical Engineering.

Since June 2009 he is the Director of IIT Hyderabad. From 1979 to 1984 he was an AssistantProfessor in the School of Electrical Engineering and Computer Science Department atWashington State University, Pullman, WA, U.S.A., and an Associate Professor at the same

place from 1984 to 1987. From 1987 to May 2009 he was a Professor in the ElectricalEngineering Department at the Indian Institute of Technology - Bombay. He was Dean ofStudents at IIT-Bombay from Aug 2000 to July 2002. He has held Visiting AssociateProfessor's position at Arizona State University, Purdue University, and Stanford University.He was a visiting Professor at EPFL, Lausanne during the summer of 2002. From July 2002to June 2004 he was the Director of HP-IITM R and D Lab. at IIT-Madras.

His research interest is in wireless communication, Cognitive Radio, Cyber Physical Systems,

wireless sensor networks and statistical signal processing. He is also interested in multimedia,image and video processing,.He is the Editor of the book "Modeling and Applications ofStochastic Processes" (Kluwer Academic Press, Boston, U.S.A. 1986) and co-editor ofSecond Asian Applied Computing Conference, Springer Verlag (2004). He is also a co-author of four books "A Bayesian Approach to Image Interpretation", "Multifractal based

Network Modeling", Multihop Mobile Wireless Networks, and "Capacity Enhancement andInterference Mitigation in Multiuser UWB: Capacity Enhancement and InterferenceMitigation in Multiuser Ultra Wideband (UWB) Systems".

Dr. Desai is a senior member of IEEE, a Fellow of INSA (Indian National ScienceAcademy), Fellow of Indian National Academy of Engineering (INAE), and a Fellow of The

Institution of Electronic & Telecommunication Engineers (IETE). He is the recipient of J CBose Fellowship. He is also the recipient of the Excellence in Teaching Award from IIT-Bombay for 2007. He was an associate editor of IEEE Transactions on Image Processingform Jan 1999 to Dec. 2001. He is on the Technology Advisory Board of Microsoft ResearchLab. India. He is one of the founding member of COMSNETS and also Society for CancerResearch and Communication. He was the Chair for IEEE Bombay Section 2006-2008. Hewas also on the Visitation Panel for University of Ghana.

.

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Quality

Our global team of industry experts is responding to the dynamic landscape oftelecommunications by designing and deploying next-generation solutions for their

customers worldwide.

Tata Communications provides a myriad of opportunities from in-house learning andtraining programs, to a dynamic and diverse work environment, a pool of industry experts,and rich stepping stones of career development.

Join our global team.

Sales and Customer Relations

Grow loyalty and enhance quality customer service while contributing to our overallrevenues. Fast-paced, energetic and solutions-oriented, our Sales team brings to marketcustomer-responsive solutions.

Professional Services

Enable our customers to meet their evolving demands. Our team of consultants understandsthe challenges facing todays enterprises, service providers and consumers. TataCommunications solution providers, technical architects, and project managers design anddeploy solutions to solve todays business and technology challenges.

Networks

Build networks that take communications farther. Our technical architects design, build andoperate high-performance networks, next-generation platforms, and seamless connectivitysolutions to meet today and tomorrows customer demand. Leveraging our industry-leadingsubmarine cable network, our team specializes in designing and deploying infrastructure forthe existing and emerging markets we serve.

Recognition

Tata Communications Wins Capacity Magazines Best Global Wholesale OfferingAward 2009

Mumbai November 24, 2009 Tata Communications, a leading provider of a new worldof communications, today announced that it has received the Best Global Wholesale OfferingAward from Capacity magazine. This prestigious accolade from Capacity magazine, one ofthe most important publications for telecommunications carriers and service providers,testifies to Tata Communications leadership in the development and implementation of itswholesale strategy.

The judging panel comprising senior Capacity editorial staff as well as a range of senior

industry analysts recognized Tata Communications pole position in the wholesale business,


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which is anchored by a globespanning network of submarine and terrestrial cables with over300 PoPs, and reaching to over 240 countries and territories.

Tata Communications impressed in all the judging categories for the award from itssolutions approach, quality and performance of the network, reach, speed to market, pricing

strategy as well as investment in their network, said Matthew Whalley, editor of Capacitymagazine. The company has shown itself to be a leader in voice communications and activein looking at new services and propositions across the wholesale market.

The Tata Communications wholesale business services more than 1,600 carrier customers,480 direct connect relationships, 785 mobile operators and 700 VoIP providers with a wide

portfolio of innovative solutions to address the specific needs of each segment of our industry mobile operators, broadband providers, new portal players, retail service providers andwholesale carriers worldwide..

This years award is a timely recognition for Tata Communications suite of wholesale

solution offerings which is backed by the industry most advanced voice routing systems, aTier1 IP backbone and our very own TGN cable system that assures high redundancy, solidresilience and low latency, said Michel Guyot, President, Global Voice Solutions, TataCommunications Our strategy and our investment in developing industry leading wholesalesolutions have translated into valuable expertise and substantial cost savings for ourcustomers.

About Tata Communications

Tata Communications is a leading global provider of a new world of communications. With aleadership position in emerging markets, Tata Communications leverages its advancedsolutions capabilities and domain expertise across its global and panIndia network to delivermanaged solutions to multinational enterprises, service providers and Indian consumers.

The Tata Global Network includes one of the most advanced and largest submarine cablenetworks, a Tier1 IP network, with connectivity to more than 200 countries across 400PoPs, and nearly 1 million square feet of data center and collocation space worldwide.

Tata Communications depth and breadth of reach in emerging markets includes leadership inIndian enterprise data services, leadership in global international voice, and strategic

investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications LankaLimited), Nepal (United Telecom Limited), and subject to approval by the Chinesegovernment, China (China Enterprise Communications)

Tata Communications Limited is listed on the Bombay Stock Exchange and the NationalStock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE:TCL)

Forward-looking and cautionary statements

Having only introduced the Tata Communications banner in 2008, it has quickly grown in

recognition across continents, leap-frogging from India to the Middle East, Africa andEurope, and incorporating diverse communications operations


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Tata Communications is the worlds largest wholesale international voice carrier, the largestsubmarine cable operator, and offers one of the largest global Internet backbones & datacentres.

The company employs approximately 6,400 staff, operates 40 data centres (which combinedhouse 10,000 racks), and carries 32 billion minutes of international traffic a year, whichrepresents a 30 per cent increase from a year ago.

In its fiscal year 2010 to end-March 2010, Tata Communications produced double-digitgrowth for its data services (10 per cent), nine per cent for its other activities and five per centfor its voice services.

In South Africa for instance, Tata Communications holds a 56 per cent stake in Neotel.

The voice business accounts for about 60 per cent of Tata Communications revenues.

In the past four years Tata Communications has invested over US$2 billion in buildinginfrastructure and new service capabilities as well as entering new markets. Markets such asSouth Africa, China, Nepal and Sri Lanka continued to be viewed as significant opportunitiesand engines for growth for the company.

Managed services is another area identified as a growth opportunity and with 19 per cent ofTata Communications employees based outside of India, being close to customersirrespective of their geography is gaining traction.

Tata Communications operates telepresence rooms in Boston, Chicago, Manila, Sydney,Bangalore (two), Chennai, Gurgaon, Hyderabad, Mumbai, London and Johannesburg.

In 2008 the company announced an investment of US$2 billion over its FY09-FY11, andduring the first two years of the three-year period it has already invested nearly US$1.2

billion.Specialties

Network, Internet, Managed Services, Managed Security Services, Broadband, Voice, Video,Telepresence, MPLS, Ethernet, Wimax, Hosting


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.

Marketing Channel of TCL

Flexible

Opportunities

We provide avariety of programsto enable partners toselect therelationship levelthat bestfits their

business model.Our global partner

program includesthe following options:

Solution Integrator

Meet a wider range of customer requirements while remaining focused on your core business.Our consultative sales approach and commitment to customer care drive sales and customerretention. Team with an industry leader of global solutions for medium and largecorporations.

Reseller

Capitalize on significant market opportunities without the risk associated with investment,and meet a wide range of customer requirements while focusing development efforts andresources on your core business. We help you excel by leveraging the experience of ourdedicated account teams.

Personal and nonpersonal communication channels can be used for marketing

communications. Within both of them there are many subchannels.

Advertise! Advertise - Is There No Other Way
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PersonalCommunication Channels

Personal communication is communication between two or more persons with a specific

person communication with others. The message emanates from a specific person. It can be

done face to face, or by a person to audience, over telephone, or through post or couriers or

through emails or through mobile messages.

The personal communications in the case of marketing can also be categorized as

communications from advocate, expert and social contacts. The company salespersons

communication to customers is communication from advocates of the product.

An independent expert communicating to prospective buyers about the merits of theproduct is

classified as expert communication. A neighbor saying good things about a brand is social

channel of communication.

Companies take various steps to stimulate personal communications about their products and

brands.

1. They identify influential individuals and devote extra effort on them.

2. Create opinion leaders by supplying possible opinion leaders with the product on attractive

terms.

3. Use influential or believable people in testimonial advertising.

4. Develop word of mouth publicity by requesting satisfied clients to promote their product

among their friends.

5. Establish online discussion groups and communities


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Nonpersonal Communication Channels

They include media, atmospheres, and events.

Media channels include print media (newspaper, magazines, souvenirs, proceedings of

conferences), broadcast media (radio, television), display media (billboards, signs, posters)and electronic media (audiotape, videotape, videodisk, CD-ROM).

Atmosphere is what firms create in their office environment. The office interiors and

exteriors have a meaning to the potential buyers.

Events are occurrences designed to communicate particular messages to target audiences or

audiences. Company arranged news conferences, opening ceremonies of various kinds, and

sponsorships of various events come under event communications channels.

Communication through mass media stimulates personal communication channels.

The Promotional Tools

The characteristics of various promotional tools are as follows:

Advertising

Advertising is a public mode of communication. Because it is communicated simultaneously

to large number of people and people know that the same communication is going to manypeople, they feel their motives for buying are understood by the advertiser.

Advertising messages can be repeated number of times. Buyers also can compare

advertisements of various companies selling the same product. The media offers the facility

to add color, sound etc. to the message and dramatize the message. But advertising cannot

have dialogue with the people. People may not see and pay attention to the advertisement.

Advertising is an efficient way to reach geographically dispersed potential buyers at a low

cost per exposure.

Advertising has two recent variants. Advertorials are offer editorial content and while it is

paid for bythe advertiser and it will be difficult for the reader to easily make out that it is an

advertisement. Similarly infomercials are TV programs that are meant for promoting the

products of the company. They discuss the working of the product, benefits of the products,

and user experience etc. and they may beam the message to buy the product and the address

to be contacted.

Sales promotion

Sales promotion tools like coupons, contests, premiums, and the like acts as communication

medium and also promote sales.


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They gain attention and provide information that may lead the consumer to the product. They

include a distinct invitation to the consumer to do the transaction in a short period of time .

Public relations and publicity

News stories and feature articles are more authentic and credible than advertisements to

readers. The articles act as testimonials. The message gets through to the potential buyers as

news and they may not turn away from it as they turn away from the advertisements.

Personal selling

Personal selling as a communicative channel involves a live, immediate, and interactive

relationship between persons. Personal selling leads to relationships. The listener feels

obligated to respond to the salesman at least with a polite thank you.

Logistic of TCL

ports Video Group is pleased to announce that Axis Global Logistics, TataCommunications, and Dalet Media Systems have renewed their corporate sponsorships.


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Axis Global specializes in on-demand delivery of

critical shipments of any size, weight, or dollar value. The company operates 24/7, 365

days a year and offers a wide-range of logistics services in the areas of domestic and

international transportation, carnet and customs documentation preparation,

warehousing and fulfillment services. Axis serves various high end industries including,

marketing and advertising, broadcast production, financial services, and legal services,

plus numerous other manufacturing with a need for time critical logistics

requirements. For more on Axis Global Logistics, visit their website at

Tata Communications is a global provider of a new

world of communications. With a leadership position in emerging markets, Tata

leverages its advanced solutions capabilities and domain expertise across its global and

pan-India network to deliver managed solutions to multi-national enterprises, service

providers and Indian consumers. The Tata Global Network includes one of the most

advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity

to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data

center and colocation space worldwide. For more information,

Founded in 1990, Dalet Digital Media Systems is a

worldwide leader in software that empowers broadcasters and content professionals to

produce and manage audio and video content in a digital, multi-platform world. DaletEnterprise Edition manages workflow for sports news, production, archives, and

enterprise media-asset management (MAM). Dalet solutions are used in 50 countries by

more than 1,700 customers. With SVG, Dalet looks to build on its quickly growing

position in the U.S. sports market with a client portfolio that already includes Speed

network, Fox Sports, and the Pittsburgh Penguins.

RESEARCH METHODOLOGY

The research so conducted was done in order to determine the profiling (segmentation) ofTataCommunications in comparison to Bharti Airtel & Relience Communications and others.
http://sportsvideo.org/main/files/2011/06/Dalet.gifhttp://sportsvideo.org/main/files/2011/06/tata_globe_communications_lockup_2727.gifhttp://sportsvideo.org/main/files/2011/06/axislogo-tm.gif


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whoare the leading brands and organizations in the communitions segment in the industry tilldate. Inorder to conduct this research the primary data has to be collected with the help ofthequestionnaire which would then determine the fate of the research along with thesecondary dataabstracted from the organizations database which would help out indetermining the salesvolume and the availability if the product in the market and its demand.

The research was pertained to the market of Mumbai where the headquarters of the company.The researchconstituted the analysis of channel prtners, study of brand packs of all thereorganizations in thesegment as well as the merchandising of the products of TataCommunications were to bestudied. Methodology to be adopted:-

1) Visiting existing channel partners of Tata communications and non existing channelpartners.

2) Taking help from the secondary data in order to study the distribution channel &channel partners profile of Tata communications

3) Visit the market to collect the primary data for the research on the channel partner

RESEARCH DESIGN:-Once the problem is identified, the next step is to prepare a plan for getting theinformationneeded for the research. The present study will adopt Descriptive approachwherein we are tostudy the characteristics of channel partners for Tata communications i.e.whether the channel partner is interested o have partnership with Tata Communications and

whether he is capable of handling the Tata brand.The project is based on the analysis ofchannel partners in Market who are non register andregister with Tata. Descriptive analysisstates that the sampling technique used would be probabilistic in its approach, pre-planned,structured or well thought and it maximizes reliabilityso that are shouldnt be any bias, sowas designed in this project research. The method used inthe research project wasquestionnaire which is a primary data for the research work. The scalingtechnique used in theresearch project was both quantitative as well as qualitative analysis type.The primary dataobtained was from the respondents with the help of the questionnaire and thesecondary datawas abstracted from the organization which helped out in profiling the channel partners forTata Communication. Secondary data constituted of the various product and thecustomers ofthe Tata communications Ltd.

SAMPLE DESIGN:-

Sampling method used in this research project was equal probability sampling wherein all thechhad equal probability or chance of being selected and also it gives each item in the

populationequal channel partners chance of being included in the sample. The population wasa finite population and the sample was being taken from the region of Mumbai and NaviMumbai. Thesample design is a true representative of the population. The second methodused to draw asample was systematic sampling which followed the equal probabilitysampling, the stepsinvolved in systematic sampling are as follows :-


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a)Randomly select any channel partner from a group of number i.e. select randomly achannelpartner in a particular location of Mumbai.

b)Then get the information about various product he deal into and ask him whether heisinterested to be register partner with Tata communications. Get his financial turnover et

Findings & Analysis

Most of the channel partners are interested in the having the partnership withTataCommunications. Most of them have very good market coverage as seen in the table, butveryfew deserve for the same and very good market reputation.They are as follow,

.CREW Business System .Ultrasonic system

.Speedo communication .Excel Solutions

.Perfect Electronics .Cosmos Pvt. Ltd

Suggestions :

Suggestions Increase network coverage: Few of customers not satisfy with net workcoverage. If Tata increase more towers more customers are satisfy Increase download speed


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of internet: the download speed of Tata Docomo is very slow. If it increases speed ofdownload it may increase the brand image Concentrate on SMS tariff: No difference from thecompetitors SMS tariff if it made slight changes it will attract more customers Avoid blackmarketing of Sims by dealers: due to doing black marketing the brand image decreases Morecustomer service centers are requiring: More customer service centers are require meeting the

desires of customers.

CONCULSION :

CONCULSION Tata Docomo has good brand image. It was the first company to introducethe seconds pulse. It has a good future if it improves the signal levels. It has good promotionin the market.

Bibliography

http://www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdf

http://business.mapsofindia.com

www.tatacommunications.com

en.wikipedia.org
http://www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdfhttp://business.mapsofindia.com/http://www.tatacommunications.com/http://www.tatacommunications.com/http://www.tatacommunications.com/http://www.tatacommunications.com/http://www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdfhttp://business.mapsofindia.com/http://www.tatacommunications.com/

ganesh pawar

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