ganesh project

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Everest education societies

JIBRAN QUADRI INSTITUTE

OF MANAGEMENT

SCIENCE & RESEARCH

IN-PLANT TRAINING

IN

NIRLEP APPLIANCE LTD.

SUBMITED TO

DR. BABASAHEB AMBEDKAR MARATHWADA UNIVERCITY AURANGABAD

SUBMITED BY

GANESH DEVACHAND JANJAL

MBA-3RD SEM.

2011-2012


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Everest education societies

JIBRAN QUADRI INSTITUTE

OF MANAGEMENT

SCIENCE & RESEARCH

I Ganesh Devachand Janjal hereby declare that, this in-plant training project report

submitted by me is in the partial fulfillment of Master of Business Administration course

is genuine work of mine.

It has not been submitted either fully or partly to this or any other institute prior, in any

other connection.

Ganesh D. Janjal

M.B.A. 3rd SEM

(Finance)


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ACKNOLEDGEMENT

I express my special thanks to Mr. Birajdar sir director of Jibran Quadri institute of

management science & research Aurangabad for his valuable guidance.

It is our pleasure to place on record our sincere gratitude towards my guide Mr.Pravin

Bhalerao (HR manager) NIRLEP Appliance ltd. Who spent his precious time providing

continuous ideas and expert guidance to my report work, it was his direction and

encouragement at every movement and step that motivated us to steer the research

work confidently and successfully.

Mr. Ganesh D. Janjal


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Sr. particular Page no.

1) Introduction of in-plant 1

2) Company profile 5

3) Mission 9

4) Visions 10

5) Company philosophy 11

6) SWOT analysis 12

7) Company achievement 13

8) Product type and information 14

9) Department orientation 19

A) Human resource department 21

B) Purchase department 27

C) Production department 31

D) Marketing department 36

E) Finance department 40

F) Exim department 43

1o) conclusion 44

11) bibliography 45


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INTRODUCTION OF IN-PLANT

TRANING

INTRODUCTION:

Training and development of human resource has evoked a great deal of interest in

recent years. Employees training attempts to improve skill or add to the existing level of

knowledge so that employee is better to do his present job not seriously implemented.

Employee training has become necessary and increasingly important as jobs have

become more sophisticated and influenced by technology change. Every organization

has needed to have well trained and experienced people to perform the activity that

have to be done. As jobs have become more complex, importance of employee has

increased.


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WHAT IS IN-PLANT TRAINING?

The most widely used methods of training by the organization can be classified as

either on-the-job or off-the-job training

1)On-the-job training

The most widely used methods of training takes places on-the-job. On-the-job

training places the employee in his actual work situation and makes his

appearance to be immediately productive. It is learning by apprenticeship

training, job instruction, coaching, understanding assignment.

2)off-the-job trainingOff-the-job covers numbers of techniques such as class room lecture, film,

demonstration, case study and program instruction. In-plant training is on-the-job

training method. In-plant training is intended to make candidate aware of work

situation and prepare him to be productive.


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OBJECTIVE OF IN-PLANT TRAINING

1. To understand the basic concept of in-plant training.

2. Gain the knowledge of in-plant training about companys structure,

environment and organization.

3. To study company area, its working, network and product the market network

& market also.

4. To study about the production department which is related companys

product, quality & rate.


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COMPANY PROFILE

Company Nirlep was established in 1968 by a visionary businessman Mr.Nilkant

Bhogale who used to have interest in trading laboratory and x-ray related equipments.

The word Nirlep is an abbreviation that is a combination of two different words. Nir

means No & Lep means coating. Thus, the word Nirlep is a symbol of a coating that

does not allow the foodstuff to stick. It implies that the coating that Nirlep applies to the

cookware doesnt allow the foodstuff to stick to the pots. This makes it easy to wash the

cookwares, which is very important considered in using the pots.

This was the period when stainless steel was not freely available in India it was only

available on quota basis. As such there was a great deal of undersupply of laboratory

related equipments in the Indian market.

Mr. Bhogle who realized then, the necessity for an alternative to stainless steel

equipments. & manufactured the utensils coated with polyterafluoroethylene (PTFE). He

thus pioneered the concept of nonstick cookware in India.

The first nirlep product was launched in Mumbai. It was a fry pan with code name F.P.

24. It was received with suspicion. It was not surprising because Indian housewife hadnever seen anything similar to it before.

In the initial stages Nirlep had just one distributor in Mumbai. But today the Company is

having a wide distribution network of about 85 distributors across the country coupled

with a strong & dedicated field force to ensure sales and services at around 9000 retail

outlets.

Today, Company is a pioneer and leader with a market share of 35% in the non-stick

cookware segment in the country. The Company exports its products to countries like

Saudi Arabia, Dubai, Maldives & Sri Lanka. The Company is accredited with the quality

Certification ISO 9001 : 2000 of AS/NZS.


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The company is having dedicated employee strength of about 225.

The company is having six manufacturing plants out of which three are devoted to the

cookware business; namely Nirlep Appliance Ltd. Amulet industries pvt. Ltd., & Bhogle

coating Pvt. Ltd. The company has also undertaken several turnkey projects for settingup manufacturing plants for the non-stick cookware in middle east & Africa. The other

three plants are located in waluj industrial area, Aurangabad namely marathwada auto

compo Pvt ltd., umasons auto compo pvt ltd., and umasons steelfab pvt ltd.

One & half year back the company entered into a strategic technology tie-up with

smaltriva, an Italian company which is a world leader in industrial bake ware coatings.

The industrial bake ware coating system (called the SBS coating) denotes the most

advanced non-stick coating systems used by the most important food & bakery

industries in the world. The SBS coatings systems can be applied only by the most

experienced licensed applicators & Nirlep is proud to be one among them.

The companys fully integrated manufacturing setup for non-stick cookware

manufactures high quality kitchenware such a non-stick fry pans, Tawas, Kadhais,

Appam Chatty, Appa Patra, Sandwich makers, Pots & more.

The Company strongly believes in three basic tenets Integrity in business, Quality &

Fair Price.

In Integrity in all business transactions.

In building Quality in everything company is involved with.

In charging Fair Price to companys customers.

In Long Term Relationship with companys customers, business associates,

suppliers & employers. In emphasizing as much on the Qualitative aspects of Growth as on the

quantitative.


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The company is woned by technocrat engineers who are deeply involved in day to day

operation of the organization and have a wide knowledge in manufacturing nonstick.

The company is having the current capacity of manufacturing of 1.2 millions

kitchenware pans every year and now poised to have ambitious growth plan of

achieving the target of 1.8millions kitchenware pans. The management is taking

conscious effort to invest heavily not only in technological advancement but in its human

capital as well. A dedicated & focused effort of all the employees will make this

successful.


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NIRLEP CORPORAT PROFILE

BOARD OF DIRECTORS

MUKUND N. BHOGALE, M.D

RAMCHANDRAN N. BHOGALE, Director

NITYANAND J. BHOGALE, Director

VINAYAK M. JOGLEKAR, Director

MUKESH SEHGAL, Director

SANJAY P. SATHE, Director

BANKERS

BANK OF MAHARASTRA

(KRANTI CHOWK BRANCH)

J.M. GANDHI BUILDING, ADALAT ROAD, AURANGABAD

AUDITORS

S.V. GOGATE & COMPANY

CHARTERED ACCOUNTANTS, MUMBAI


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REGISTERED OFFICE

B-5, MIDC, STATION ROAD, AURANGABAD-431005

FACTORY

B-6/B-7,MIDC, STATION ROAD, AURANGABAD-431005


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MISSION

DISCIPLINE:

In NIRLEP discipline has been given utmost importance. In the organization all the

employees and management follows discipline regarding their worked. The workers

follow disciple regarding the production and other activities.

Quality:

Quality in the production and the product is given prime importance in the MBIL.

The company maintains top most quality of production and packaging materials which

gives total satisfaction to its customers.

ProductivityProduction of the product which will cope up with the demand is the aim of the

organization. To match the demand and the supply for the product they follow the

different management policies.


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Vision

To move beyond boundaries

To continually challenge & overcome limitation encountered in the self &company

growth and mainly focus on innovation.

To begin something in an organization, first step is that people must come

together and coming together is the beginning of moving beyond boundaries and

continually taking challenges.

After the beginning stage secondly we have to remain together for the long span

of time which leads organization or the grope of people to overcome the limitation

encountered in self and company growth.

Success of the organization lies in the hard working of people people together in

the organization. The business can reach to the immense height if all the people in the

organization work together and form their heart for the organization.


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Long term sustainable growth is possible only if the business is conducted strictly

within flame work of law.

Every individual if treated with dignity and respect can contribute to companys

growth.

Every individual wants to be successful without any compromise honesty and

integrity.

A fair and transparent work environment creates a dedicated work force.

Only knowledge and innovation can add real value and lead to sustainable

projects. Strength of character lies on being polite and firm not in being abusive and

aggressive.

The real cost of your strength of character is being fair and good always.

Goodness born of weakness is not permanent.

In integrity in all our business transaction.

In building quality in everything we gate involved with.

In charging fair price to our customers, business associates, suppliers and

employers.

In emphasizing as much on the qualitative aspects of growth as on the

quantitative.


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SWOT ANALYSIS

NIRLEP APPLIANCE LTD.

Strength:

Experience

Competitive

Distribution network

Established brand

Good financial condition Innovation

Weakness:

Advertisement

Opportunity

New alliance to tackle competition

Acquisition of regional competitors to tackle competition

Innovative product launch

Threats

Increased regional competitors

Misconception about Teflon coating

Competitors alliances


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Indias No.1 Nonstick cookware company

1. Nirlep is Indias Most Trusted Seller Of Home Appliance Brand.

2. Largest seller of Big DosaTawa.

3. NIRLEPS Cookers are Quality-Certified The bureaus Of Indian standard. [ISI]

4. Export is more than 6 corers

5. Received the highest customer satisfaction rating across the product categires.

6. Entered into contract with HPCL


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PRODUCT TYPE & INFORMATION

1. Non-stick Cookware

2. Hard-Anodized Cookware3. Enamelware

4. Pressure Cookers

5. Gas Lighters & Gas Tops

6. Select Snack maker

1. Non-stick Cookware:-This is formed by applying Teflon coating on the base metal, which is

aluminum. This is further classified into three major brands which of course are

available in different size & specifications. These brands are as follows;

A) Nirlep Sakhi:

This is the lowest range brand out of three. This is concentrating mostly

economy-class segment & is most popular owing to its value for money

characteristic. The name Sakhi itself implies that this product is just like a

friend of yours. It includes the following:

Concave Tawa.

Flat Tawa.

Dura Pan.

Kadhai.

Appam Chatty.

B) Nirlep Select:

This is the medium-class product & is placed in a slightly higher price

segment as compared to sakhi. It includes following


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Flat Griddle.

Concave Griddle.

Fry Pan with lid. Delta Pan.

Multi-pan with lid.

Multi-pot with lid.

Kadhai.

Handy Pan with lid.

Griller.

Sandwich toaster.

Appa Patra.

C) Nirlep Vajra:-

This is by far the most premium range brand & is consequently placed in

the highest price segment. The name vajra signifies the strength of coating

applied as regard to its durability. The consumer can use steel spoons instead

of wooden spoons without fear of damaging the coating. It includes the

following:

Fry pan without lid.

Concave Tawa.

Flat Griddle.

Multi-Pan.

Multi-Pot.

2. Hard Anodized cookware:-This is the different types of coating as

compared to the previous one. The coating is applied on the base metal by the

Anodizing process. This gives a beautiful smooth-gray finish. It includes:


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Concave Tawa.

Kadhai.

Mini & deep Kadhai.

Milk pan.

Patila.

Shallow Fry pan.

Tadhka pan.

3) Enamelware:-

This is still another type of coating called Enamel. It is formed by

Glass Impregnating on the base metal. It gives a very beautiful smooth finishing.

The pots are also having beautiful patterns of graphics that make them even

more good looking. These pots are cook n serve pots, which means that you

can cook & also serve in them owing to their cooking ability & beauty. Due to

such features this product is having a very high price-tag. It includes:-

Curry Pot.

Handi Pot.

Kadhai. Regency Pot.

4) Safe Cooker:-

These are the premium range of pressure cookers because of its attractive

combination of shape, features &benefits. The unique belly shape makes very

attractive cook &serve utility. The cookers are quality-certified by the Bureau of

Indian Standards (popularly known as ISI). Recommended for use on gas

stoves, kerosene stoves & electric plates. It includes:

Select+ Safe Cooker Inner Lid &

Select+ Safe Cooker Outer Lid.


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5) Bhoomi :-

This is the special type of product that is recently born & is a superior-

class product. This product finds its origin in the ancient Indian culture & cooking

habits. The word bhoomi signifies the soil and it means that this product is made

from soil. This product is said to be close to nature. It has got some unique

benefits. It retains important qualities of foodstuffs i.e., nutrition, minerals, etc.

which were thought to be evaporated after cooking in ordinary pots. At the same

time, it gives non-stick benefits after coating that is applied on it. This includes:-

Kadhai.

Griddle.

Fry pan.

Tadka pan.

6) Gas Lighter & Gas Tops:-

Gas lighters are made up of electronic SS body fitted with imported peizo for

long lasting one stroke performance. Gas tops are gold line black pearl series is

of 2 types i.e.2&4 burner. Secondly, goldline oval gas tops are the latest range

of LPG stoves to match your modern kitchen. They come with unmatched feature

like orating nozzle & a sleek, rust-proof single piece body-formed beading to

prevent injuries.

7) Select snack maker:-

Snack maker includes:

Concave griddle.

Delta pan.

Flat Griddle.

Griller.

Sandwich toaster.


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Square Omel.


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Wide range of NIRLEP Products.


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Department

orientation


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HUMAN RESOURCE DEPARTMENT


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Human resource department is about dealing with people . it is very

important department. Human needed desire, expectation etc. are changing

constantly because of the change in environment condition. This happens mainly

because of the presence of these factors of influence heart, brain & mind.

Human beings needed to be maintained at every cost. They are considered as

through individuals which varied characteristics, attitude etc.

Management is to MANAGE- MEN- TACTFULLY. Through there are other

major organizational function such as financial management, production

management, material & marketing management etc. it is undoubtedly clear that

management of the human resources provides all other organizational function.

The growth of any company depends upon the people working in it, and the HR

decides this. It performs many functions & plays a vital role in the development of

the industry. Apart from dealing with the people it works for job description, job

specification, wages etc. in short human resources department is that part of the

total management of an organization which specifically deals with human

resources in respect of the following function:-

Manpower planning :Manpower required carrying out different functions in any industry. And the HR

department decides this manpower after discussion with all the departments of

the company to find out the correct output is very complex and difficult task. So

for this purpose HR should be very careful to carry out the detailed study of

different models of job. This activity is called as job analysis. This job analysis is

further sub-divided into job description and job specification.

Job description:


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It includes the total job description i.e. how, why, where the job is going to

be done. Thus, it gives the total information about job.

Job specification:

It gives information of the skill required to do job, type of person i.e.

technical or engineer or a management person. It is that right person for the right

job.

Recruitment and selection:

The company makes its recruitments for the management staff through

employment agencies, campus recruitments & internal sources. For candidates

selected for Executive levels induction depends on the nature of the job. A new

recruit is introduced & routed to all the departments, processes, functions and

people in the plant. Also the new candidate is familiarized with the rules,

regulations and policies of the company. Induction program is facilitated for the

candidate. Later the new recruit is given a formal set of job responsibilities the

function of recruitment of employees is done through:

Newspaper

Reference

Consultancy Agencies

Campus Interviews

In this process, they maximize the number of eligible candidates and

from them they select the most suitable candidate. After new recruitment

their Orientation, induction program is too be done by HR department.

After that job training of persons their performance management system

(PMS) some training program is to be arranged for the person who got

less number on the PMS scale to explore their hidden talent fully.

Promotions, increments salary structure all are depend on the

performance Appraisal only that decided by HR department.


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Induction

The company has outstanding induction programme. Not only familiarity with

function of departments & machines but also learning processes &operations.

Also an induction CD is shown giving him an overview of the parent company

and the plant. It is a three days program.

PERFORMANCE APPRAISAL:

Performance appraisal is done annually with quarterly reviews. Self-

appraisal method is used for appraising performance. The company does not offer a

flexible pay package for the management staff. Promotions in the company are strictly

based on the merit, and potential of the employee and no seniority factor is taken into

consideration. 360 is mostly used.

INNOVATION:


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Innovation and creativity at work place is reward through a letter of appreciation. A

photograph along with his name and achievement is put up in the conference hall. This

also becomes a basis for promotion. The company carries out career planning and

succession planning for potential employees who are identified through performance

appraisal.

Recently three year back company has started Innovation scheme. There is award

known as man of the innovation based on brining in maximum innovation & their

implementation. For affiliating, this there is a committee for innovation assessment.

Innovation and creativity of the individual becomes a basis for promotion as well.

During promotion people within the plant are given preference over others.

Group Appraisal:

An employee is appraised by a by a group of appraisers. this group consist

of the immediate supervisor of the employee, to the supervisor who have close

contract with the employees work, manager or head of the department and

consultants. Manager may be the chairman of the group. The supervisor

enlightens member about the job character, standard of performance etc. then

the group appraise the performance of the employees, compares the actual

performance with standards, suggests ways for improvements, etc.

Industrial Relation:


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Here employees and workers play an important role in industrial relation.

Relation with government is also good in this which helps the company to

prosper. Government place a role mediators and tries to regulate the activities

and behavior of both employees organization and employers. The

implementation of goods HR policies results in good industrial realization.

No punishment is giving in nirlep to the employee for their wrong work or

behavior.

TRAINING:

To aid in the formulation of policy governing training of new employees.

To provide for training in safety & company policies.

To co-operate in the preparation of a special annual report for employee.

WAGES & OTHER INCENTIVES:

To collaborator with others or responsible for wage plan. To write job

specification & evaluate all jobs. To participation in the formation of policies

governing payment for suggestion, pension plans profit-sharing programs,

mutual saving program, insurance, loan to employees.

Mostly wages are decided on the bases of the employee performance, the

persons punctuality in the company etc.


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Motivation:

The HR manager helps the various departmental managers to design a system of

financial and non financial reward to motivate the employees. With the help of

motivation moral improvement of the employees is increased and group motivation is

also enhanced.


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Executive officer

Mr. Vuraj DangeOfficer

Mr. PrabhakarJagtap

Officer.

Mr .

Brahmangaonkar

HR MANAGER

Mr . Pravin Bhalerao


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Purchase department functions as windows to an organization. Purchasing

department ensures that the right material, equipment and services are

produced in the right quantity, from the right source, at the right time, and at a

competitive price. Purchasing is mostly done as per requirement of the

production department. Organization purchase materials from external sources

as they do to not have the capability to manufacture them internally or because

they are cheaper to purchase than to make. Purchasing refers to buying of a

material or an item from a company or division that supplies material. The

purchase department has to purchase the right material low cost, develop a

networks of vendors, and provide necessary information about the new products,

materials, and services to other departments.

In NIRLEP purchasing is done in steps- first planning secondly indents and then

purchasing. Purchasing is of row materialAluminum foil roles, machinery

spares, and consumable goods. A proper capital investment is there for all these

purpose. Purchasing department has to look over suppliers base, cost control,

quality control and other services. Purchase department can control cost in row

material purchase, labour payment etc.

Purchasing cycle is followed in this department. This starts from-the items which

are required are listed, then stock level is checked, if they are below minimum,

consumption and lastly again the requirement.

In NIRLEP purchasing of raw material is done from Aurangabad itself they follow

centralized purchasing.


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Functions of the purchase department:

1) Make or Buy strategy, KRSS function of purchasing cycle,

2) Buy right quality, at right time, time source, in right price, purchasing form

overseas, purchasing price analysis, purchase of services, purchase of

capital equity.

3) ERP support to purchase process, budgeting of purchase control.

4) Control packing cost, transportation, and disposal of scrap and surplus,

value analysis.

5) Analysis supplier, market vendor development, supplier relation

management, purchase polices.

6) Role of purchasing in inventory management, ABC analysis, push and pull

system of material flow.

7) Negations skills, dos and donts of negotiations.

8) Next level purchasing, net auction, e-market place, e-procurement,

suppliers web communication.


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Mr.

Mahendra

Deshpande

officer

Mr. PrasadMante

Officer

Mr. Prasad

Deshmukh

PURCHES MANAGER


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PRODUCTION DEPARTMENT

Nirlep non-stick cook ware is manufactured at silver light industries private

ltd. Situated in Aurangabad. Plants make use of ultra sophisticated

machines and technology, highly skilled professional and strength quality

control system to manufacture Indias first non-stick cookware.

Raw material used in Nirlep is purchased from outside from some other

company which is amulets industries private limited. The raw material

which is purchased is virgin aluminum. Raw material is in the from of

aluminum circles which are cut and rolled.

This aluminum sheets are passed on through different steps for making an

utensil and the steps for this are as follows:

STEP 1:

Quality control test no.1: In this step quality test of aluminum circles is

done to ensure their different aspects such as their physical dimensions

like diameter, thickness, etc. as per the standards required.

After all this aluminum circles are inspected for any surface defects and if

there is any defect so such pieces.

STEP 2:

Stamping: Here in this step aluminum circles are stamped with different

things like brand name i.e. Nirlep then ISI mark is stamped, name of range

i.e. Sakhi, Vajra, select, etc. then name like fry pan, kadhai; then thickness

and batch number etc.

STEP 3:


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Pressing: As the name suggests in this step the aluminum sheet is given

the required shape.

STEP 4:

Trimming: As per the name suggest trimming names cutting, so here the

aluminum sheet is trimmed to make pan exactly of same height from all

the sides.

STEP 5:

Per-polishing: In this step outer surface of an utensil is polished to make

it suitable for painting.

STEP 6:

Welding: In this step studs or bolts as per required are welded on an

utensil to make it convenient to join the handle to an utensil.

STEP 7:

Decreasing: This step deals with removal of impurities like grease or

coolant oil or any such impurity if present on an utensil is removed offutensil surface.

STEP 8:

Quality control test no.2: In this test the confirmation of all the physical

specification is done and utensil is tried to make as per its standard.

STEP 9:

Coating: Here the coating of an utensil is done. Inner surface is spray

painted with special type of primer and dried in air and then top coating is

done with TEFFLON non-stick coat. Different thickness of coating is given

tom different range of utensil.

Select range has the overall thickness of coating between 28-35microns.


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Savoy range has an added layer of a Ceramic Fiber Re-enforcement

(CFR) which increases the thickness up to 40-45microns.

STEP 10:

Baking: After coating utensils the coating should be firm so for that they

are baked in oven at a temperature of 400* for about one and half an hour.

STEP 11:

Quality control test no.3: In this step after coating has been completed

again the utensil are inspected and if some error or defect occurs then the

piece is removed.

STEP 12:

Painting and screening: in this step outer surface of the utensil is again

painted from outside to give it a good look and project it from flames and

the painting is in the form of spray painting. Screen painting is also done

on Savoy Range.

STEP 13:

Base grooving and branding: In the step computers are connected with

the machines. In this pans or the utensil are prepared to rotate on a high

speed and computer governed machines groove the base. Similarly

branding is also done.

STEP 14:

Edge finishing: In this step edges of the utensils are checked for painting

or coating depletion and as per required final touches are given to the

utensil here accordingly.


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STEP 15:

Quality control test no.4: After edge finishing is completed utensils are

thoroughly checked and cleaned and a final quality control list is

conducted on utensils.

STEP 16:

Packaging: In this the handles are field on the utensil or they are packed

loose. Packing is done on conveyor belts by using specially designed

trays and checked that all accessories are correctly packed. After that all

the things are master packed and dispatched Nationwide.

Apart from these major steps more activities are done. They are:

1) After pressing, utensils are cleaned manually and make surface of utensil rough

and remove grease. There are three different huge tanks which are field with two

types of acids and an alkali solution and temperature and timer is set up as per

required. From this the utensil is passed.

2) Finally there is a tank of de-mineralize water which is used for washing theutensils and then utensils are dried in oven type of tank. Tanks are attached with

hot water generators to maintain the temperature of tanks.

3) Coating process includes two types of guns for coating the utensils which are

placed at a distance to coat the inner and outer surfaces. First gun is used to

coat the outer surface of the utensils i.e., TEFLON coating is done and second

gun is used to coat the inner surface.

4) Importance is given to pollution control. The water used for cleaning the utensils

gets polluted so it is operated in separate unit to fragment the polluted water and

to make it more distilled and after this it is allowed to flow.


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Manufacturing process:-

The manufacturer process of Nirlep Non-Stick cookware is as follow:-

Quality

control testStamping Pressing Trimming

Quality of

control testDegrasing

Stud

Welding

Pre-

polishing

Painting &

screening

Quality

control testBakingCoating

Quality

control test

Edge

finishing

PackagingBase

Grooving &

banding


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Production

manager

Mr. Shekhar Thosar.

Packing supervisor

Mr. VIvek Deshmukh

Production supervisor

Mr. Sachin borse


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MARKETING DEPARTMENT

Marketing occupies an important position in the organization of a business

unit. It is one of the most important line-activities of business operations.

Marketing is comprehensive and it includes all recourses and a set of

activities to direct and facility the follow of goods and services from

producer to consumer in the process of distribution.

Marketing department aims to make selling superfluous and it makes clear

that marketing is not equal to selling. Marketing just identifying the

unfulfilled needs of customers and satisfy them. Marketing thinking startwell before production commences and ends only after rendering after

sales satisfaction. Marketing is the process of exchange involving two

distinct aspect namely, mental and physical.

NIRLEP deals with the traditional channel of distribution, that is,

manufacturer distributer/carry forward agent dealer /retailer

consumer.

Requirement of the product in the concerned contract is seen and then

that number of products is made, billing is done of the product and then

goods are dispatched to the malls.

Marketing segmentation of NIRLEP is basically heterogeneous to

homogeneous.

The competitors NIRLEP are many, but some of them from the domestic

market are NIRLEP appliance, PRISTAGE appliance, HAWKINS

appliance, etc.


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Importance 4Ps of NIRLEP

PRODUCT: most of the companies have a good range of products. In fact

NIRLEP is having a more comprehensive range of products. It focuses on

the product novelty and quality. Product of Nirlep has good features and

also has good services.

PLACE: NIRLEP has got good market coverage as far as Aurangabad

is concerned and abroad is concerned, which is more comprehensive than

others. Other companies have a very little coverage. Transportation and

distribution channel is also good.

PRICE: Price is tried to keep as per the consumers efficiency. Market

strategy is seen and also competitors price are seen while deciding the

price for the products.

PROMOTION: NIRLEP deals with the push and pull strategy. And also

has good relation with its customers.


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Marketing Manager

GM. DM. DM. DM. inst. Sales

Sanjay Shindgikar Milind Shahane R. K. Jha Biju Nair manager

Ashish garde

MD.

Mr. Mukund N. Bhogale


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FINANCIAL DEPARTMENT

Finance is an agent that directs the flow of economic activity & facilities its

smooth operations. The role that financial department. Plays today are

concerned with the planning & effective utilization of the resources, as the

resources is scared utilizing it properly is most important.

Account department is one of the major departments. Of any

company, as it deals with all the incoming & outing flow of money. Thisdepartment takes care of all money related deals, etc. from making

companys yearly budge to give every employee its salary. It also takes

interest in provident fund income tax etc. of each employee. It has to deal

with other banks & general manager of other companies for money inflow

or outflow details.

This department also looks after whether the company is making

profit or not & it has to concisely reports to other department about it so

the company runs smoothly.

Sources of funds for this company are banks, share holders,

depositors. Taxation is there in this company in which tax deduction is

there and source is income tax. C-from are used during the sales process.


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Share of the company are issued in 3 ways-

At per i.e. according to standard value,

At premium i.e. more than standard value,

At discount i.e. less standard value.

This company deals with bank of Maharashtra for its finances.

OBJECTIVE OF FINANCE DEPARTMENT:

To achieve an adequate growth of profiles over a period of years with

minimal year-by-year fluctuations.

To maintain adequate cash to meet commitment when due and finance

expansion were necessary, without relating to much a profitable spare

cash at any one time.

The department in which the company has made the investment should

earn an adequate return on the investment allocated to them.

FUNCTIONS:-

a) Maintaining cash & bank transaction

b) Payment of salary & wages

c) Arrangement of proper working capital

d) Making stationary payments

e) Maintains of all bank accounts and their reconciliation

f) Deposit of checks receive from customer

g) Proper utilization of resources

h) Wealth and profit maximization


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Finance manager

Mr. Pradeep Joshi

Officer

Mr. YogeshKarandikar

Officer

Mr. Atul Pathak

Officer

Mr. Pradeep Holker


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EXPORT-IMPORT DEPARTMENTThe export-import policy plays a very important in directing, regulating and

promoting the foreign trade. The Exim policy contains a bouquet of

concessions for exporters, focusing sharply on special Economic zones,

industrial clusters, infrastructural development, and reduction in

transaction. For this department Export-import code certificate is required.

This certificate is issued by Directors General Foreign trade (DGTF).This

GDTF works under ministry of commerce.

For exporting and importing the following things is required-pan card, ISC

certificate, bank of account dealing with foreign currency. They have tariff

item code and are 8digits. Letter of credit and document through banks is

used more in export.

NIRLEP exports finished products to different countries like Italy, Spain,Hongkong, Turkey, sri-lanka, Zambia. This company imports material for

coating from china bengluru. Imported coating contains Teflon platinum

coating which is required by foreign customers and this Teflon coating is

imported from USA. Aluminum circles, sheets, in gusts are also imported.

The export-import is done in this company through waterways.

In the 2008-2009the export turn-over more than 6 crocre.


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CONCLUSION

NIRLEP appliance ltd. Is one of the leading companies in kitchen

appliances? The company produces many appliances such as cookers,

pans, gas stoves etc. this company has share in the market it is having

good turn over and in an increasing manner. This company is having

foreign trade also.

NIRLEP appliances Ltd. In Aurangabad is the only plant which is having

production plant, all over India. The quality of the product is good and

holds a good place in the market.

The company as having good human resource. The entire employees in

the company are well trained and qualified in the work. All the

departments are well established and fulfill the need of the employees. so

the environment is very good.

It should keep hold of its price, because other brands in the market have

Approximately less price than this, only Hawkins is a big player This

company should also focus on promotion also, because all small players

are not only keeping their price low but also giving discount.

There is not much difference between Nirlep and other competitors as far

as advertising are concerned.No player in the market is adverting very

prominently. so they must focus on some of these things.


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BIBLIOGRAPHY

1) www.nirleponline.com

2) www.ciethr.com

3) www.google.com
http://www.nirleponline.com/http://www.nirleponline.com/http://www.ciethr.com/http://www.ciethr.com/http://www.ciethr.com/http://www.nirleponline.com/

ganesh project

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