garfield 2014 p - welcome to garfield licensing and sales!sales.garfield.com/garfield_2014_p.pdf ·...
TRANSCRIPT
Let’s TalkAbout ME!
New!! Master Toy LicenseeWicked Cool Signs On!
Born in 1978 in 41 papers
Today...
Most Widely
Syndicated Comic Strip In The World
Comic Strip Appears In 2100 Newspapers With 200 Million Readers Each Day
The Garfi eld Show Airs In 131 Countries Including China
200 Million Books Sold
15 Million Fans
on Facebook Hit Movies = $340M
Millions of ProductsWebsite now mobile!
GARFIELD Q-SCORE 586 cartoon characters from comic strips, comic books, movies, TV, video games, toys, and advertising,
were rated in the Fall 2013 Q-Study by Marketing Evaluations, Inc.
The study answers the question, “How familiar is the character, and how appealing is the character among those who are familiar?” How did Garfi eld do?
94% of people surveyed were familiar with Garfi eld, putting him in the TOP 5% of most familiar characters!
In terms of appeal, Garfi eld ranks in the
TOP 8% of cartoon, comic strip and comic book characters...
...and in the
TOP 11% of ALL 586
characters, including movie, TV, video game, and advertising icons included
in the study!
Garfi eld’s Audience: 94% Familiar to All AgesEqual to or GREATER familiarity than:
Santa Claus (94) The Easter Bunny (93) Snoopy (93)Looney Tunes Characters (92) The Smurfs (91) Angry Birds (75)
Equal to or GREATER familiarity than:ffanta Claus (94) The Easter Bunny (93) Snoopy (93ey Tunes Characters (92) The Smurfs (91) Angry Bird
Garfi eld’s Q-Score: 38!Equal to or GREATER Q-Score than:
Sesame Street (38) Donald Duck (37) Spider-Man (36) SpongeBob (31) Angry Birds (27) Hello Kitty (18) Dora (18)
105 half-hour shows. 78 songs. 52 shorts. 12 specials. 27 language versions. Broadcast worldwide.
SEASON 4Now on the Air!
Season 5 In Production!
Garfield’s Digital World
• Social Media • Websites • Mobile • VOD/SVOD• eBooks
Social Media• Cats (and dogs) rule on Facebook: 17M FANS!
GARFIELD = 15M ODIE = 2M
• A typical SINGLE post on Facebook.com/Garfi eld will receive 50,000+ “likes”
• #Garfi eldLive trended 4x on Twitter during Live Chat
Websites• Newly reformatted for mobile devices!• 8.5 million page views in last 30 days• Comics, games, shopping,
entertainment, news, and more!
www.garfi eld.com www.professorgarfi eld.org• FREE educational site in collaboration
with Ball State University, a nationally recognized leader in teacher training and digital education
Garfi eld VOD and SVOD
Key Distributors:
Our vast library of TV shows and movies are available for digital devices.
Garfi eld’s Mental Math Games
Learn Words With Garfi eld
Garfi eld Y Garfi eldMultiplication Tables With Garfi eld
My PuzzlesWith Garfi eld
Garfi eld’s Pet Force BooClips
Garfi eld SnapsGarfi eld Daily Comic
Garfi eld Gets Real BooClips
Garfi eld Comics by KaBOOM!
Garfi eld’s Trivia Party
Garfi eld Pocket Globe
Professor Garfi eld: Cyberbullying
Professor Garfi eld:Fact or Opinion
Professor Garfi eld Fat Cat Books #1
Professor Garfi eld Forms of Media
Professor Garfi eld Online Safety
Garfi eld Education, Reading, and Other Apps Key Digital Partners for Apps and Mobile Games • Bare Tree Media - Master Digital Licensee• Totally Apps (aka Outblaze, Web Prancer)• Genera Mobile• Anuman• Paws, Inc.
Electronic Publishing
Learn Learn WordsWordsWith GWith GWith Garfi elarfielarfi elddd
Garfi eGarfi eld Y Gld Y Garfi elarfi elddlttiiplttiippppppplicatillication Tabon Tables les WWWith GWWWWWWWiitth Garfi elarfi eldd
My PuzMy PuzzleszlesWith GWith GWith Garfi elarfielarfi elddd
Gaaarfi eGaaaarrrrrfififi fi eld Snald SnaSnaSnd Snad Snaad Sd pspspp
GGGarfi eGGGaaaaaarrrfi eld Getld Gets Reals Realll BooCliBooClipsps
Garfi eGarfi eld Comld Comics ics by KaBby KaBOOM!OOM!
Garfi eGarfi eld’s ld’s TriviaTrivia Party Party
Garfi eGarfi eld Pocld Pocket ket GlobeGlobe
Garfi eld’s Defense Live WP
Garfi eld Expressions Live WP
Facebook CollectionsGarfi eld Bird CrazyGarfi eld Holiday Tree Live WP
Garfi eld Minus Garfi eld
Garfi eld Games, Games, and More Games!
Garfi eld Kart
Pet Hospital
Zombie Defense
Garfi eld’s Diner
Garfi eld’s Wild Ride
Garfi eld’s Defense
Garfi eld Coins
Home Sweet Garfi eldLive WP
Garfi eld’s Diner: Hawaii
Garfi eld’s Defense 2Garfi eld’s Diner: Holiday HD
Garfi eld’s Escape
Talking Garfi eld HDGarfi eld’s Defense: Food Invaders
Garfi eld and Odie’s Sleigh WP
Feed Garfi eld Garfi eldComiXology
New! Text Messaging Platforms
See all at www.garfi eld.com/apps
Garfi eld creator Jim Davis serves as CEO of licensor Paws, Inc. Davis is involved in the day-to-day operation of Paws, which handles both the business and creative for Garfi eld worldwide.
Jim’s most important job? Writing and producing the GARFIELD comic strip read daily by 200 million people in 42 languages.
Paws, Inc. Focused: Decisions in one or two days, not one or two weeks.
Creative: Cartoonists, writers, graphic designers, illustrators, digital artists, 3D designers, music composers, animators — all in-house.
Accommodating: Free access to our on-line portal for current marketing materials and thousands of pieces of artwork.
Professional: Veteran business staff composed of sales, account management, fi nancial, legal, IS, operations and public relations people.
Committed: Taking care of the cat is personal to us. Of the 40 employees, 28 have worked together for over 20 years.
Experienced: 30+ years in the industry; profi cient in licensing, promotions, merchandising, publishing, movie, television, and stage production, gaming, web design/hosting, and app development.
Global: Licensing, syndication, and entertainment in 131 countries in concert with a network of top-notch international agents in every major business center of the world.
Accessible: Yes, you can get to Paws from where you are! Located in East Central Indiana, Paws is a car ride away from the Indianapolis International Airport.
Fun: The most important thing...we have fun! Visit us at Paws, Inc. and get the full Garfi eld treatment.
Our Motto: If we take care of the cat, the cat will take care of us.
Territory Overview
USA • Asia • Europe • Latin America
USASignifi cant Market InformationLicensorPaws, Inc.5440 E. Co. Rd. 450NAlbany, IN 47320765.287.2222765.287.2329 faxwww.garfi eld.com
• New! Master Toy Licensee Wicked Cool Signs On! • Over 150 Licensees, including longtime partners Hallmark,
Ballantine, CTI, Richard Leeds, and more...• New Plush Program with worldwide distribution via Aurora World• Dozens of apps and games for Android and iOS• Well-established publishing program with Ballantine comic strip
compilation books a staple; new comic books from Kaboom!• Vivendi will release two new DVD titles from The Garfi eld Show• New prepaid VISA card from card.com • Musical/Kids’ theatrical show in Production
Products
PublishingP
Promotions
Media Exposure• Over 1600 US newspapers carry GARFIELD daily and on Sunday• The Garfi eld Show airs twice daily on Cartoon Network USA• Anderson Digital continues introducing new volumes of Garfi eld
and Friends on Hulu, Netfl ix, Amazon Prime, Vudu, and beyond! • Thriving social media! 15 million fans on Facebook and active
participation on Twitter, YouTube, Pinterest, etc. • New off erings for digital market on a weekly basis • Robust website: www.garfi eld.com just went mobile! • www.professorgarfi eld.org teaching kids worldwide! • Promotions with print, TV ads, and social media components
including Bayer Animal Health, Hewlett-Packard, Storm City, Cat Fanciers’ Association, Cat Fancy magazine, Card.com, Indiana Farmers Mutual Insurance
USA
Digital
Social Media
Comic strip syndication
Websites
Broadcast and Digital TV
Asia20too — Middle East, North AfricaAnimation International – IndiaAsiana - Korea
Medialink Far East – China, Taiwan, Hong Kong Medialink Pacifi c – Malaysia, Thailand, Singapore, Indonesia, Philippines, Vietnam
Agents
Signifi cant Market Information
Over 90 licensees – our fastest growing market
Since 2012, double the number of licensees with revenues up 30%!
Successful program with #1 bank in China, Industrial Bank with 2.5 million Mastercard™ credit cards in use
China DTR: Baleno, Adult apparel/accessories, 300+ stores; Hop Lun 6ixty 8ight, lingerie, 36 stores; Maxim Bakeries, 70 stores; Xiamen Mass Fun Stores,apparel/accessories, 41 stores
Outstanding key mall event programs. Coming soon, events in Taiwan, Hong Kong, Shanghai, and Guangzhou
Signifi cant publishing program, includes original books for Garfi eld baby characters. Profi ts doubled from recent past
Large bag and stationery program in China; hundreds of Garfi eld stores within stores
India is new market and a DTR deal for 300+ Archie’s stores is raising awareness
Middle East licensing is underway with new agent, 20too
Baleno
S
G
Garfi eld-themed mall events in China, Hong Kong, Malaysia, and Indonesia
Cross-promotion event with Panda-a Panda and Garfi eld to benefi t Society for Abandoned Animals garnered much attention
McDonald’s promotion in China, December 2013 through February 2014
Colgate Darlie toothpaste promotion in China was so successful, they renewed. Also renewing, Blackstone Digital Camera
Media Exposure The Garfi eld Show via Cartoon Network Pan Asia Feed, with launches in Taiwan, Philippines, and Japan; #1 rating for fi rst week on air in the Philippines Broadcast rights awarded to CCTV China, will have huge impact on licensing and activity is heating up!
Garfi eld Movie I and II released in all Asian markets. In China, Garfi eld II grossed $5.8 million in just 3 weeks, breaking a 12-year record held by The Lion King
DTV theatrical release in China, Hong Kong, Indonesia, Korea, Japan, Taiwan, Thailand, and Malaysia; free TV in Indonesia and Japan, and Pay TV in Japan
Signifi cant digital content market; mobile business active and growing; 22 content producers for handsets including China Mobile, Hutchison, and Vodaphone
Top developer Totally Apps has worldwide rights for IOS and Android; 22 million downloads to date
60 papers carry the comic strip in every Asian market, daily or Sunday paper
30 papers in India, including largest English newspaper in the world, The Times of India, with 13.3M readers
Asia
Promotions
C
EuropeBIC – Italy, San Marino, Vatican CityBN Licensing – Benelux Bulldog – UK Bulls Licensing – Germany, Austria, Switzerland Gamma Medya – Turkey
Mediatoon – France Mendia – Spain/Portugal PJB Brands – Greece Plus Licens – Czech, Denmark, Finland, Hungary, Norway, Poland, Romania, Russia, Sweden, Ukraine
Agents
Signifi cant Market Information
Over 100 licensees
Successful direct-to-retail programs with H & M, Jumbo, LPP (Cropp and Reserved), Oysho, Women’s Secret, and TVOE
Leading European markets include: France, Germany, Benelux, UK, Hungary, and Spain
Boost Group — Loyalty program at Spar, Champion, Leclercq; in 2 years, 20 loyalty programs
Europe’s strongest Garfi eld licensing categories are Apparel, Publishing, and Promotions
Many European markets have a strong program with many major categories fi lled
Over 20 publishing licensees throughout Europe producing: a wide range of books and calendars
Promotions
QSR Promotions with Burger King and Quick France
Bayer Pet Promotion In Europe
Spar Loyalty Programs in Hungary, Russia and Austria
Kraft Food Promotion in Turkey
Limited edition collectible stamp in Switzerland
Marcho Antonetto stores in Italy, collectible 3D fi gurines to be included with Vitajohn Junior vitamins for children
Media Exposure Garfi eld et Cie (The Garfi eld Show) airs throughout Europe via Cartoon Network Europe Feed and on France 3 where it is a top performer for the network
Ratings strong; Season 5 soon underway; dubbed in every major language
Garfi eld and Friends (1988-1995), primetime specials and direct-to-video for both free and pay TV
Digital media via cell phone; over 25 companies producing content, including games and apps
Print media widely distributed at retail, kiosks, bookstores
Comic strip in 85 papers – near saturation
Europe
Agents
Signifi cant Market Information
Latin AmericaBR Licensing – Brazil Mary Ann Gardner Hume – Argentina, Uruguay, ParaguayLorex (Sub-agent for BR Licensing) – Colombia, Ecuador, Peru, VenezuelaP & L Licensing - Chile, Mexico
Led in sales by Brazil with longtime agent BR Licensing paving the way. BR is the longest-running Garfi eld agent, with the cat since 1985. Garfi eld is well-known
throughout Latin America, largely due to the eff orts of this agent
Sales in region grew by 9% in 2012 in spite of the diffi cult economy elsewhere in Latin America
39 licensees in Latin America with many other US licensees who also distribute into Mexico
Brazil has comprehensive program with nearly every major category fi lled, including large deals in infant products, publishing, food, B-T-S, and apparel
Huge back-to-school program in Latin America led by the Bico/Carvajal group, one of Garfi eld’s top 15 companies in sales
Another core licensee, Gabrielli, sells a wide variety of product through Central and northern South America. Eff orts have landed them in our top-fi ve worldwide licensee list in sales
In Mexico, now signing with new agent, P&L Global Network. Formerly business was driven by the US-based sales team at Paws
An established DTR program in Mexico: Waldo’s Dolar Mart, 340 stores. Waldo’s carries a variety of private label food products including cereal, juice and cookies...a perfect fi t for Garfi eld
Mexico B-T-S program is impressive thanks to Carvajal’s Bienes de Consumo
hhhhh
Media Exposure The Garfi eld Show is broadcast throughout all of Latin America on Cartoon Network Latin America Feed, and by Play Arte in Brazil. They are dubbed both in Spanish and Portuguese
Shows air 3-4 times a day in Brazil; great exposure to the character
Direct-to-video movies (3) have been launched theatrically in most major markets including Brazil, Argentina, Chile, Mexico, and Central America
Like every other market, the mobile business continues to grow. We have games, digital download reading content, and learning activities through over 25 companies now
www.facebook.com/Garfi eld is liked by 15 million fans, many from Latin America
Print media is popular in Latin America at retail and kiosks
Newspaper syndication in most countries throughout Latin America
Four publishers in Brazil doing a range of books from comic compilation, activity, sticker, and special titles
Large and successful veterinary promotion in Brazil with Intervet (Merck Company). Range of tick and fl ea medicines off ered; great media exposure with online advertising
Peru and Nicaragua QSR promotion with Norkys and Tip Top this year
Wendy’s promotion in Mexico expected to repeat in Central America
In the works for Mexico and parts of South America is a Texas Church’s promotion for 2014
Latin America
Promotions
I’m terribly busy, but feel free to talk to my agent... Animation InternationalIndia Nitin [email protected]
Asiana LicensingKoreaChanmi Lee [email protected]
BIC Licensing Italy Claudio Massari [email protected]
BN Licensing BeneluxCyril [email protected]
BR LicensingBrazil, Colombia, Ecuador, Peru, VenezuelaGlenn [email protected]
Bulldog Licensing UKRob [email protected]
Bulls LicensingGermany, Austria, SwitzerlandAlfred Hoff mannahoff [email protected]
Gamma Medya TurkeyZeynep [email protected]
CLM South Africa
Graham [email protected]
Mary Ann Gardner HumeArgentina, Uruguay, ParaguayMary Hume [email protected]
Medialink LimitedChina, Hong Kong, Taiwan, SE Asia
Noletta [email protected]
Mediatoon Licensing France
Jerome [email protected]
Mendia MarketingSpain, PortugalSophia Nogurerasofi [email protected]
PJB Brands Greece Paul [email protected]
P&L Global NetworkMexico, Chile Fanny [email protected]
PLUS Licens ABSweden, Norway, Finland, Denmark, Romania, Czech, Slovenia, UkraineEva [email protected]
PLUS Czech Republic and SlovakiaAndrea [email protected]
PLUS Hungary and BalkansJudit [email protected]
PLUS PolandMalgosia [email protected]
PLUS RomaniaSimona [email protected]
PLUS RussiaPaul [email protected]
YookaIsrael Merav [email protected]
20too Middle East Christian [email protected]
Let’s Talk!
www.garfield.comwww.facebook.com/Garfield www.twitter.com/Garfield
Garfield © Paws. All Rights Reserved.
Jill DavisSr. VP Licensing
[email protected]: 765 287 2270Fax: 765 287 2329
Paws, Inc.5440 E. Co. Rd. 450 N
Albany, IN 47320