GARNIER

During all this period Garnier signature was only the logo

… GARNIER (born in 1904 in France by the hand of a young chemist Alfred Garnier who

decided to create a hair tonic based in plants and natural ingredients)

1980

GARNIER LAUNCH WITH AMBRE SOLAIRE AND CRISTAL COLOR

1981/82 1984

ULTRA SUAVE LAUNCH STILL A REFERENCE FOR PORTUGUESE

FAMILIES

STARTING BUILDING

HAIR EXPERTISE

1987

STARTING STYLING FRANCHISE

WITH GRAFIC

TARGETING YOUNG PEOPLE GETTING

STRONGER UMBRELLA BRAND

Signature + Logo until 2001 :

… GARNIER (communication based in brand essence – natural ingredients efficiency

for a fantastic end result – and lifestyle, Targeting modern, fancy and happy people)

1992/93

SPREADING EXPERTISE TO FACE CARE

SYNERGIE LAUNCHFRANCHISE UMBRELLA FOR ALL

GARNIER FACE CARE SKU’S

Synergie Lumi-Vitaminas

Synergie C

Synergie Pure

1998

FRUCTIS LAUNCH MAKES GARNIER

GROWTH 53%

NATEA LAUNCH (now NUTRISSE)

LONG LASTING COLORATION BY YOUR OWN AT HOME

1999

… GARNIER (following the same strategy but always updating grafic codes and target

aspirational representation)

2002

BODY TONIC AND BODY COCOON LAUNCHSTART BUILDING

EXPERTISE IN BODYCARE

2006 2007

LAUNCH OF RENO FRUCTISWITH NEW CLAIM

“ALTA TECNOLOGIA NATURAL”

RATIONAL DISTANT CLAIM PRODUCT FOCUSED

NEW STRATEGY LAUNCH BASED IN CLOSE TO CONSUMER

SPOKESPERSON ENDORSEMENT. HUGE SUCCESS AND CONQUER OF

#1 MARKET SHARE

NEW EMOTIONAL CLAIM“CUIDA BEM DE TI”

FOCUSED IN PEOPLE

CONNECTING TO CONSUMER AND BUILDING PROXIMITY NEW ERA

Logo 2002 /2004:

… GARNIER (following central strategy but locally focused in building brand proximity and

emotional engaging with people: understand their needs and offerering the best value for money products).

2009

LAUNCH ORQUID VITALTHE TOP EXPERTISE OF GARNIER

IN ANTI AGING SEGMENT

CONTINUING STRATEGY OF CONNECTING WITH CONSUMER AND USING REAL PEOPLE AS

BRAND SPOKESPERSON

ONE STEP FURTHER IN PROXIMITY WITH NEW

COMMUNICATION ULTRA LIFT SONIA A.

2011

THE FUTURE….

AS BRIGHT AS THE LAST 30 YEARS IN PORTUGAL…..

BEING AT PEOPLE’S HEART

CONTINUING OFFERING NATURAL BEAUTY BASED ON THE BRAND FOUNDATIONS:

INNOVATION NATURALITY AFFORDABILITY PROXIMITY

USP: “EVERYDAY GARNIER OFFERS YOU A GREEN PERFORMANCE TO MAXIMIZE YOUR BEAUTY”

ACESSIBILIDADE

NATUREZA

INOVAÇÃO

ACESSIBILIDADE

NATUREZA

INOVAÇÃO

ACESSIBILIDADE ACESSIBILIDADE

NATUREZANATUREZA

NATUREZANATUREZA

INOVAÇÃOINOVAÇÃO

PERFECT MATCH OF OUR VALUES WITH LOCAL VALUES

PORTUGAL SPAIN FRANCE ITALY

1 Indulge yourself when you buy Better quality products I feel close to Enjoyable to use

2 I feel close to Reliable brand Reliable brand Indulge yourself when you buy

3 Enjoyable to use Enjoyable to use Enjoyable to use I feel close to

4 Reliable brand More effective products Indulge yourself when you buy Better quality products

5 Natural and healthy beauty I feel close to Better quality products Reliable brand

6 Prestigious brand Prestigious brand More effective products More effective products

7 More effective products Indulge yourself when you buy Modern and dynamic brand Prestigious brand

8 Better quality products Justify paying a little more for Prestigious brand Innovative products

9 Modern and dynamic brand Sophisticated beauty Innovative products Advertising that speaks to me

10 Innovative products Scientific research Advertising that speaks to me Scientific research

Main women expectations in terms of beauty

Source: TNS Brand Survey 2007

2007 2008 2009 2010

TT PORTUGAL 313.321 324.488 342.836 340.865

Evolution +4,0% +5,7% -0,5%

GARNIER 17,3 18,2 18,6 17,9

P&G 19,7 19,6 18,3 17,6

BDF 15,4 15,9 15,8 16,0

LOREAL PARIS 15,7 15,4 14,6 13,0

UNILEVER 13,1 12,6 11,9 11,5

HENKEL 1,5 1,9 3,6 4,3

M. DISTRIBUCION 4,2 4,4 4,6 4,7

GARNIER, #1 BRAND IN MODERN DISTRIBUTION

Source: PDM Value Hypers + Supers + Lidl P10